Lift · Microsoft Ads
Every Microsoft Ads leak, priced per day.
Daily checks across your Microsoft Ads account: campaigns that spend and never convert, keywords and searches that cost money for nothing, and budgets that cut off campaigns that do convert. Each leak is priced per day against your own account’s cost per conversion, and each card names the change to make.
Microsoft Ads
Opportunities
Daily checks on your connected Microsoft Ads account.
MONEY AT STAKE
$33/day recoverable
Campaign spent $212 in 14 days with no conversions
Wasted spend $18/day
3 keywords spent $131 with no conversions in a campaign that converts
Wasted spend $9/day
4 searches cost $61 with no conversions, ready to become negative keywords
Wasted spend $6/day
27% of searches missed for lack of budget on a campaign converting at $19 against your $24
Worth a decision
Example findings.
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in Microsoft Ads, or make the change the card names.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Every change Tapper makes can be undone in one click.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
4 checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste3 checks
Wasted spend
Check its landing page and keywords, or pause it in Microsoft Ads.
Wasted keywords
Pause them in Microsoft Ads, or lower the bids.
Wasted searches
Review them, then add the poor ones as negative keywords.
Settings
Recommendation1 check
Budget limit
Raise the campaign’s daily budget in Microsoft Ads.
See what Lift finds on your Microsoft Ads account
Get a demo and see how Lift checks your Microsoft Ads account.