Tapper Relay for e-commerce
Every order your ads earned, counted.
Tapper Relay sends every real order to Google, Meta and TikTok, matched to the ad click, with value net of tax and refunds, so your campaigns bid on the revenue you actually keep.
Example conversions
$84.20
SENT$129.00
SENT$58.00
WITHDRAWNMatched to the ad click
Each conversion counted once
Bots never counted
One setup, three platforms
From an ad click to a counted order.
- Tapper captures
01The click is captured
Tapper captures the ad click at the visit, so the order can be traced back to the ad that earned it.
- You sell
02The order is matched
Relay matches each real order to its click. Clicks Tapper Block marks invalid are never sent.
- Platform counts
03The platform counts it once
The order goes out with value net of tax and refunds, shipping excluded, checked so it counts once. A refund corrects or withdraws it.
Bid on the revenue you keep.
Every conversion is real, matched to its click and counted once.
Orders the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Real revenue.
Value is net of tax and refunds, with shipping excluded, and a refund corrects or withdraws the conversion.
No double counting.
Where a platform’s own app already sends an event, Relay sends only what that app does not.
Real shoppers only.
Clicks Tapper Block marks invalid are never sent as conversions. Add Vantage for a predicted value per customer.
Explore the rest of Relay.
Shopify
Relay works next to the apps Shopify already runs for your ad platforms and adds what they do not send.
Relay for ShopifyCustom sites
Salesforce Commerce Cloud, Magento or a custom build: server-side conversions with no developer work.
Relay for custom sitesGoogle Ads
Every real order and won deal reaches Google Ads with its value, tied to the Google ad click it came from.
Relay for Google AdsFrequently asked questions
Straight answers about Relay for E-commerce.
Any site: Shopify, Salesforce Commerce Cloud, Magento and custom builds.
The value net of tax and refunds, with shipping excluded. When an order is refunded, Relay corrects or withdraws the conversion.
Server to server. Relay sends each conversion straight from Tapper to each platform, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Count every order your ads earned.
Get a demo and we will show you how Relay would send your own orders to your ad platforms.