Lift · Meta Ads
Every Meta Ads leak, priced per day.
Daily checks across every campaign, ad set and ad in your account: no-conversion waste, efficiency against a segment benchmark, Audience Network leaks, creative fatigue, learning-phase churn, and the Advantage+ settings worth a decision. Each finding is priced per day, and fixed from inside Tapper.
Meta Ads
Opportunities
Daily checks on your connected Meta Ads account.
MONEY AT STAKE
$314/day recoverable
Prospecting ad set at frequency 4.8, CTR down 41% on its own first week
Wasted spend $92/day
Audience Network converting at 3.4x the cost of Feeds and Reels
Wasted spend $57/day
Ad set spent $1,910 in 30 days with no results recorded
Wasted spend $48/day
Three ad sets on the same interest stack, none out of learning
Wasted spend $38/day
Ad set delivering at 2.6x the cost per result of its segment
Wasted spend $31/day
Creative converting at under a third of its sibling in the same ad set
Wasted spend $26/day
Retargeting ad set re-entered learning five times in 14 days
Wasted spend $22/day
Cost cap set at $40 while the ad set delivers at $26
affects $210/day
Budgets pacing 29% ahead of the monthly plan
affects $180/day
Advantage+ placements on for an ad set built around one placement
Worth a decision
Pixel firing without the Conversions API on 2 events
Worth a decision
Example findings.
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in Meta Ads.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
14 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste10 checks
No-conversion campaign waste
Pause the campaign or rework its audience, creative and landing page before spending further.
Low-conversion campaign waste
Review the campaign’s audience, bidding, creative and landing page before spending further.
Low-efficiency CPA and ROAS
Rework the campaign to bring cost per result or return back toward its benchmark.
Pause losing ad
Pause the underperforming ad so budget consolidates behind the creative that converts.
Exclude Audience Network
Exclude Audience Network on the campaign.
Exclude placements
Remove the placement from the campaign’s placement selection.
Creative fatigue
Rotate in fresh creative and let the fatigued ad wind down.
Learning-phase churn
Stop editing the ad set mid-learning, and consolidate budget into ad sets that can exit learning.
Audience overlap and fragmentation
Consolidate the overlapping ad sets so one of them can learn properly.
Segment underperformance
Exclude the segment or restructure the campaign around the ones that convert.
Settings
Recommendation4 checks
Advantage+ audience expansion enabled
Confirm the expansion is intentional. Turn it off where it is not.
Target nudge
Move the control toward the campaign’s actual performance.
Budget pacing
Adjust pacing so projected month-end spend moves toward the monthly budget.
Conversion tracking health
Repair the event feed before acting on any efficiency finding that depends on it.
See what Lift finds on your Meta Ads account
Connect Meta Ads, and Lift starts when the Tapper team switches it on.