Lift for Meta Ads
Every Meta Ads leak, priced per day.
Daily checks across every campaign, ad set and ad in your account: no-conversion waste, efficiency against a segment benchmark, Audience Network leaks, creative fatigue, learning-phase churn, and the Advantage+ settings worth a decision. Each finding is priced per day, and fixed from inside Tapper.
Meta Ads
DAILY PASS COMPLETE · 15 CHECKS RUN · 12 OPEN
RANKED BY IMPACT / DAY
Opportunities
Daily checks on your connected Meta Ads account. Approve a fix and Tapper makes the change.
MONEY AT STAKE
$0/day recoverable
+$0/day upside
Shown open opportunities · currencies totalled separately.
Prospecting ad set at frequency 4.8, CTR down 41% on its own baseline
Wasted spend $92/day
Audience Network converting at 3.4x the cost of Feeds and Reels
Wasted spend $57/day
Ad set spent $1,910 in 30 days with no results recorded
Wasted spend $48/day
Three ad sets on the same interest stack, none out of learning
Wasted spend $38/day
Ad set delivering at 2.6x the cost per result of its segment
Wasted spend $31/day
Creative converting at under a third of its sibling in the same ad set
Wasted spend $26/day
Retargeting ad set re-entered learning five times in 14 days
Wasted spend $22/day
Campaign capped on 7 of 8 days while beating its cost target
Potential upside +$35/day
Cost cap set at $40 while the ad set delivers at $26
affects $210/day
Budgets pacing 29% ahead of the monthly plan
affects $180/day
Advantage+ placements on for an ad set built around one placement
Worth a decision
Pixel firing without the Conversions API on 2 events
Worth a decision
Illustrative findings, in the layout of the Opportunities tab.
15 checks, 10 waste, 1 upside, 4 settings
4 levels of the account
Money per day, in your currency
Fix it from inside Tapper
Every level of a Meta Ads account, every day
Every check is a rule over three ingredients: the entity tree, daily metrics per entity, and a benchmark. Lift walks the tree top to bottom, compares each entity with its siblings, and only fires when the data floor is met.
4 levels · 15 checks
Account
Lookback window, monthly budget, benchmark cost per result within each segment.
Campaign
Spend, results, campaign budget optimisation cap and pacing.
Ad set
Audience, placements, cost cap or ROAS goal, learning phase. The comparison population for ads.
Ad
Sibling creative compared on conversions per impression, with frequency and CTR history for fatigue.
Every check Lift runs on Meta Ads, as it lands in your queue
Pick a category and a check. What you see is the card the product renders: the finding in plain words, the numbers it fired on, the change to make, when it was detected and who acted on it.
Wasted spend $49/day
Campaign "Prospecting · Lookalike 2%" spent $1,480 over 30 days with 0 conversions.
No-conversion campaign waste · Meta Ads
EVIDENCE
A conversion campaign with zero conversions during the lookback window after its spend passes the applicable threshold. Same trigger as Google, read from Meta Ads campaign-day metrics.
WHAT TO DO
Pause the campaign or rework its audience, creative and landing page before spending further.
TIMELINE
Detected
8d ago
Last seen
Today, 04:10
AUDIT TRAIL
Tapper makes the change. Who approved it, and when, is recorded.
All 15 checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste10 checks
No-conversion campaign waste
Pause the campaign or rework its audience, creative and landing page before spending further.
Low-conversion campaign waste
Review the campaign’s audience, bidding, creative and landing page before spending further.
Low-efficiency CPA and ROAS
Rework the campaign to bring cost per result or return back toward its benchmark.
Pause losing ad
Pause the underperforming ad so budget consolidates behind the creative that converts.
Exclude Audience Network
Exclude Audience Network on the campaign.
Exclude placements
Remove the placement from the campaign’s placement selection.
Creative fatigue
Rotate in fresh creative and let the fatigued ad wind down.
Learning-phase churn
Stop editing the ad set mid-learning, and consolidate budget into ad sets that can exit learning.
Audience overlap and fragmentation
Consolidate the overlapping ad sets so one of them can learn properly.
Segment underperformance
Exclude the segment or restructure the campaign around the ones that convert.
Upside
Upside1 check
Raise budget cap
Raise the budget to capture additional profitable volume.
Settings
Recommendation4 checks
Advantage+ audience expansion enabled
Confirm the expansion is intentional. Turn it off where it is not.
Target nudge
Move the control toward the campaign’s actual performance.
Budget pacing
Adjust pacing so projected month-end spend moves toward the monthly budget.
Conversion tracking health
Repair the event feed before acting on any efficiency finding that depends on it.
Tuned to fire on money, not on noise
Lift uses an account-level lookback window of 7, 14 or 30 days, with 30 days as the default. Benchmarks are computed within a segment, so prospecting is compared with prospecting and retargeting with retargeting. Zero-conversion checks are expressed as a spend threshold, and efficiency checks need enough conversions to be sure before they fire.
What Lift does not flag here
Keywords and search terms
Meta has no keyword layer, so no keyword or negative-keyword check exists here. The creative layer carries that weight instead, which is why creative fatigue is the flagship check.
Advantage+ catalog ads
Product-level catalog optimisation is a separate scope and is not part of Lift for Meta.
Flagged by how large it is relative to your daily spend
Severity is a share of what the account spends each day, so it means the same thing whatever your budget. A critical finding on a small account and a critical finding on a large one are equally worth acting on today.
FINDING SIZE AS A SHARE OF DAILY SPEND · ILLUSTRATIVE ACCOUNT SPENDING $1,400/DAY
$14/day · 1.0%
One placement to exclude
$33/day · 2.4%
Ad losing to its sibling
$86/day · 6.1%
Keyword with 0 conversions
0%
1%
5%
of daily spend
Critical
Money being actively wasted, worth acting on now
5% or more of daily spend
Attention
Worth reviewing soon
1% or more of daily spend
Low impact
Minor, action when convenient
Below 1% of daily spend
Tapper finds it and prices it. You approve. Tapper applies it.
You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you approve it.
01Detect
The daily pass runs 15 checks over the account. Same state, same finding, every time.
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
03Apply
Approve it and Tapper makes the change in Meta Ads. No tab switching, and every change is reversible.
04Record
Who approved it and when goes straight into the audit trail on the account history.
05Resolve
The next pass confirms it cleared and closes the item. If it is still there, it stays open.
Nothing is applied without your approval.
Every finding sits open until you approve it. You stay in control, and your agency’s setup is never touched without your say-so.
Does not apply to you? Dismiss it.
A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, with the reason on record.
Be first to run Lift on Meta Ads
Tell us about your Meta Ads account and we will walk you through the Meta checks and what each one is worth.