Tapper Relay for LinkedIn
Every real sale, back to LinkedIn.
Tapper Relay sends your store orders and CRM wins to LinkedIn, server to server, matched to the ad they came from, so LinkedIn sees the sales a browser pixel misses.
Example conversions
Order #4831
$92.40
SENTDeal won, Northwind
$4,800
SENTLead qualified, Jordan P.
Order #4827 refunded
$61.00
NOT SENTMatched to the ad
Each conversion counted once
Value net of tax and refunds
One setup for your ad platforms
What Relay sends to LinkedIn.
- Relay matches
01Matched to the person
LinkedIn matches a conversion to its member by the hashed work email. Relay sends each lead stage and won deal with it, to a conversion rule of its own.
- Relay checks
02Counted once
Each conversion carries one event id, the same every time it is sent, and LinkedIn uses it to keep the conversion once.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. LinkedIn cannot take a sale back, so Relay sends each store order six hours after it is placed, net of any refund by then.
Give LinkedIn the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Revenue you keep.
Value is net of tax and refunds, with shipping excluded, so LinkedIn learns the revenue you keep.
Beyond the online order.
Lead qualified and deal won from your CRM reach LinkedIn too, on the ad that started them.
One setup.
The same connection that feeds Google, Meta and TikTok feeds LinkedIn. Nothing new to tag on your site.
Explore the rest of Relay.
Salesforce
Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.
Relay for SalesforceHubSpot
Won deals and lead stages in HubSpot go back to the ad platforms on the click that brought the lead.
Relay for HubSpotLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.
Relay for lead generationAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for LinkedIn.
Each conversion carries one event id, the same every time it is sent, and LinkedIn uses it to keep the conversion once.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from your CRM.
LinkedIn takes conversions up to 90 days old, so a deal that closes weeks after the click still reaches the campaign that started it.
Server to server. Relay sends each conversion straight from Tapper to LinkedIn, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give LinkedIn every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to LinkedIn.