Bid for the buyers who come back
Tapper Vantage predicts what each new customer will spend over time. Google and Meta can then optimize toward that predicted value, not toward the shoppers whose first order happens to look best.
The same buyer, two different values
Without Tapper · Txn 1050
$49
Google or Meta sees one $49 order and nothing after it. Buyer B looks exactly like Buyer A, who returned the order on Day 15.
In this example a one-time buyer and a future VIP look identical on Day 1: one $49 order. The repeat orders and referrals only show up weeks later. Tapper predicts that future value up front, when the bid is decided. We call that prediction pLTV, short for predicted lifetime value.
Three steps from first order to better bids
Tapper Vantage reads what happens on the first visit and first order, predicts what each customer will be worth, and sends that prediction to Google and Meta as the value to optimize toward.
Start from the first order
Tapper reads how the shopper browsed, what your store already knows about them, anything they told you at checkout, and the details of the first order. Together that describes how each new customer arrived and what they did on the first visit.
Score each customer’s future value
Every new buyer gets a predicted spend for the coming months from the pLTV model (predicted lifetime value). The model checks that prediction against what similar customers actually went on to buy.
Pass the value to your ad platforms
Tapper sends the predicted value to Google and Meta as the value to optimize toward. The platforms then bid for customers who look like your best buyers, with less weight on what the first order looked like.
Results from Tapper customers
These teams run Tapper Block today. Ask us on a call for Vantage results.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
30%
lower CPA
2x
ROAS
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
Trusted by leading brands worldwide
Talk to a Tapper expert
It starts with one form. A Tapper expert reviews what you send and comes back with a plain answer on whether a pLTV test is worth running for your store.
How it starts
Tell us about your store
Leave your name, company and monthly ad spend. A Tapper expert looks at how you run Google and Meta today, what your store already records about each new customer, and whether a pLTV test makes sense for you.