Bid for the buyers who come back
Tapper Vantage predicts what each new customer will spend over time. It is built to give your ad platforms that predicted value as the signal to optimize toward, not the shoppers whose first order happens to look best.
The same buyer, two different values
Without Tapper · Txn 1050
$49
Bidding sees one $49 order and nothing after it. Buyer B looks exactly like Buyer A, who returned the order on Day 15.
The repeat orders and referrals only show up weeks later. Tapper predicts that value up front, when the bid is decided. We call it predicted lifetime value.
Three steps from first order to better bids
Tapper Vantage reads the first visit and first order, predicts what each customer will be worth. That value is built to be the signal for your ad platforms.
Start from the first order
Tapper reads how the shopper browsed, what your store already knows about them, anything they told you at checkout, and the details of the first order.
Score each customer’s future value
Every new buyer gets a predicted spend for the coming months.
Send the value to your ad platforms
Tapper is built to send the predicted value to your ad platform as the value to optimize toward. The platform can then bid for customers who look like your best buyers, with less weight on what the first order looked like.
From Block customers
These results come from Tapper Block, which removes invalid traffic, not from Vantage. Ask us on a call for Vantage results.
Advertisers and agencies using Tapper
Talk to a Tapper expert
Tell us about your store
Leave your name, company and annual ad spend. A Tapper expert looks at how you run your ad platforms today, what your store already records about each new customer, and whether a predicted-value test makes sense for you.