Bid for subscribers who stay and renew
Tapper Vantage predicts what each new subscriber will be worth over time. Google, Meta and TikTok can then optimize toward that predicted value, instead of chasing trial starts, many of which never pay.
The events your ad platform learns from
Each dot is one event your ad platform learns from. Today most are trial starts, and many trials never pay. In this example Tapper Vantage sends predicted lifetime value (pLTV) instead, so the same 52 events now tell the platform which sign-ups will pay and renew.
Three steps from trial start to smarter bids
Tapper Vantage reads what a new user does at sign-up, predicts what that subscriber will be worth, and sends the prediction to your ad platforms as the value they optimize toward.
Start from the first session
Tapper looks at the whole first session, not only the moment a trial begins. How the user arrived, what they did in that session, which plan they tried and what your own subscription records say about them all feed the prediction.
Score each subscriber’s future value
From those signals Tapper’s model estimates how likely each trial is to pay, renew and upgrade. Every new trial carries a value on Day 1, long before the first renewal happens.
Pass the value to your ad platforms
Tapper sends the predicted value to Google Ads, Meta and TikTok as the value to optimize toward. The platforms then bid for users who look like your paying subscribers, with less weight on the trial start itself.
Results from Tapper customers
These teams run Tapper Block today. Ask us on a call for Vantage results.
65%
lower CPA
36x
return on cost
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Talk to a Tapper expert
It starts with one form. A Tapper expert reviews what you send and comes back with a plain answer on whether a pLTV test is worth running for your product.
How it starts
Tell us about your product
Leave your name, company and monthly ad spend. A Tapper expert looks at your ad accounts, the trial signals you already collect, and whether a pLTV test makes sense for your product.