Bid for subscribers who stay and renew
Tapper Vantage predicts what each new subscriber will be worth over time. It is built to give your ad platforms that predicted value as the signal to optimize toward, instead of trial starts, many of which never pay.
The events your ad platform learns from
Each dot is one event your ad platform learns from. Today most are trial starts, and many trials never pay. With predicted lifetime value, the same 52 events can tell the platform which sign-ups will pay and renew.
Three steps from trial start to smarter bids
Tapper Vantage reads what a new user does at sign-up, predicts what that subscriber will be worth. That value is built to be the signal for your ad platforms.
Start from the first session
Tapper looks at the whole first session, not only the moment a trial begins. How the user arrived, what they did in that session, which plan they tried and what your own subscription records say about them all feed the prediction.
Score each subscriber’s future value
From those signals Tapper’s model estimates how likely each trial is to pay, renew and upgrade. Every new trial carries a value on Day 1, long before the first renewal happens.
Send the value to your ad platforms
Tapper is built to send the predicted value to your ad platform as the value to optimize toward. The platform can then bid for users who look like your paying subscribers, with less weight on the trial start itself.
From Block customers
These results come from Tapper Block, which removes invalid traffic, not from Vantage. Ask us on a call for Vantage results.
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Advertisers and agencies using Tapper
Talk to a Tapper expert
Tell us about your product
Leave your name, company and annual ad spend. A Tapper expert looks at your ad accounts, the trial signals you already collect, and whether a predicted-value test makes sense for your product.