Tapper Relay for Microsoft Ads
Every real sale, back to Microsoft Ads.
Tapper Relay sends your store orders and CRM wins to Microsoft Ads, server to server, matched to the ad they came from, so Microsoft Ads sees the sales a browser pixel misses.
Example conversions
Order #4831
$92.40
SENTDeal won, Northwind
$4,800
SENTLead qualified, Jordan P.
Order #4827 refunded
$61.00
NOT SENTMatched to the ad
Each conversion counted once
Value net of tax and refunds
One setup for your ad platforms
What Relay sends to Microsoft Ads.
- Relay matches
01Matched to the click
Tapper captures the Microsoft click id at the visit. Relay uploads each order or deal as an offline conversion on that click, to a goal of its own.
- Relay checks
02Counted once
Microsoft keeps one conversion for each click and conversion time, so a sale sent again is not counted again.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. Microsoft Ads cannot take a sale back, so Relay sends each store order six hours after it is placed, net of any refund by then.
Give Microsoft Ads the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Revenue you keep.
Value is net of tax and refunds, with shipping excluded, so Microsoft Ads learns the revenue you keep.
Beyond the online order.
Lead qualified and deal won from your CRM reach Microsoft Ads too, on the ad that started them.
One setup.
The same connection that feeds Google, Meta and TikTok feeds Microsoft Ads. Nothing new to tag on your site.
Explore the rest of Relay.
Google Ads
Every real order and won deal reaches Google Ads with its value, tied to the Google ad click it came from.
Relay for Google AdsLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.
Relay for lead generationSalesforce
Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.
Relay for SalesforceAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for Microsoft Ads.
Microsoft keeps one conversion for each click and conversion time, so a sale sent again is not counted again.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from your CRM.
Microsoft takes a conversion up to 90 days after its click, so long sales cycles still count.
Server to server. Relay sends each conversion straight from Tapper to Microsoft Ads, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give Microsoft Ads every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to Microsoft Ads.