Bid for the customers worth the most.
Tapper Vantage gives each new lead or customer a value score, a prediction of what they will be worth to you, and sends it to Google, Meta and TikTok. Your campaigns stop chasing the cheapest conversion and bid for the people who bring revenue.
Trusted by leading brands worldwide
Four changes to how you buy ads.
Vantage scores every prospect against four outcomes: whether the lead is real, whether they will buy, how much revenue they bring, and how long they keep buying. Your campaigns bid on those scores from the first click, not on form fills.
Fewer junk leads.
Tell the difference between a form fill that becomes a customer and one that goes nowhere, before the sales team picks up the phone.
Bid more for people who buy.
Each new lead gets a value score for how likely they are to purchase, and campaigns bid harder for the high scores.
Spend where the revenue is.
Two conversions can be worth very different amounts. Vantage tells the platforms which is which, so the same budget buys more revenue.
Win customers who come back.
Rank new customers by what they are likely to spend over time, so acquisition favors repeat buyers over one-time orders.
Built for the way your business converts.
Lead generation, e-commerce and subscription businesses measure value differently. Vantage has a path for each one, and every path ends with a better signal in your ad platforms.
From lead to pipeline
Vantage connects to your CRM with read-only access and changes nothing in it. From there it learns which leads become real opportunities and closed deals, and every deal your sales team closes teaches your campaigns who to look for next.
Vantage for lead generationFrom purchase to repeat value
For online retailers, Vantage bids on more than the first order. Predicted lifetime value (pLTV) is an estimate of what a shopper will spend with you over time, and Google and Meta can bid on that estimate instead of a single purchase.
Vantage for e-commerceFrom signup to retention
For subscription businesses, Vantage stops campaigns optimizing for trial starts, which say little about who will stay. It estimates from the first signals how long each new signup is likely to keep paying, and your campaigns bid on that instead.
Vantage for subscriptionAd platforms learn from what you send them.
Google, Meta and TikTok optimize toward the conversion events they receive. If every conversion looks the same, the platforms cannot tell a valuable customer from a one-time buyer, and budget follows volume.
The revenue from a customer shows up months after the click, but the platform decides who to show ads to in the first days. Vantage closes that gap with a value score the campaign can use while it still matters.
Turn predicted value into a campaign signal.
Nothing changes in your ad accounts or your campaign setup. Vantage works from the data you already collect, updates each value score as new outcomes come in, and hands the platforms a number they can optimize toward.
Connect your data
Start from the events and outcomes your CRM, store or app already log.
Score each prospect
Give each prospect a value score for how much they are likely to be worth.
Send scores to the platforms
Send those value scores to Google, Meta and TikTok as optimization signals.
Campaigns bid on value
Google, Meta and TikTok now bid for the customers worth the most, and your budget follows revenue.
Every major ad network. One platform.
Whether you're just getting started with value-based strategies or already running them in-house, Tapper helps growth teams get more out of every dollar they spend on Google, Meta, and TikTok.
Google Ads
Feed value-based bidding across Search, Performance Max, App, and Demand Gen, so Google optimizes toward predicted lifetime value, not just clicks.
Supported campaigns
Meta
Power app and web campaigns with value optimization, so Meta looks past the first purchase to the customers actually worth keeping.
Supported campaigns
TikTok
Run value-optimized campaigns so TikTok’s algorithm learns to find your highest-value users, not just your cheapest conversions.
Supported campaigns
Put predicted customer value to work.
Request a demo and we will walk through your own accounts: where the budget goes today, and where it would go if your campaigns could see customer value.