Tapper Vantage
Bid for the customers worth the most.
Higher ROAS: Vantage predicts what each new customer will be worth and sends that value to your ad platforms.
Turn predicted value into a campaign signal.
- You connect
01Connect your data
Connect Salesforce, HubSpot, Shopify or your own store data. Read-only: nothing in them changes.
- Vantage scores
02Score each prospect
Give each prospect a value score for how much they are likely to be worth.
- Vantage sends
03Send scores to the platforms
Send those value scores to your ad platforms as optimization signals.
- Platforms bid
04Campaigns bid on value
Your ad platforms bid for the customers worth the most, and budget follows revenue.
Four changes to how you buy ads.
Every prospect is scored on whether they will buy, how much revenue they bring and how long they keep buying. Campaigns bid on those scores from the first click.
Bid for leads that close.
Tell the difference between a form fill that becomes a customer and one that goes nowhere, before the sales team picks up the phone.
Bid more for people who buy.
Each new lead gets a value score for how likely they are to purchase, and campaigns bid harder for the high scores.
Spend where the revenue is.
Two conversions can be worth very different amounts. Vantage tells the platforms which is which, so the same budget buys more revenue.
Win repeat customers.
Rank new customers by what they are likely to spend over time, so acquisition favors repeat buyers over one-time orders.
Built for the way your business converts.
Lead generation, e-commerce and subscription businesses measure value differently.
From lead to pipeline
Vantage reads your CRM without changing anything in it and learns which leads become closed deals, so your campaigns look for more of them.
Vantage for lead generationFrom purchase to repeat value
Bid on more than the first order. Predicted lifetime value estimates what each shopper will spend over time, and your ad platform bids on that.
Vantage for e-commerceFrom signup to retention
Stop optimizing for trial starts, which say little about who will stay. Vantage estimates from the first signals how long each signup will keep paying, and your campaigns bid on that.
Vantage for subscriptionAd platforms learn from what you send them.
Ad platforms optimize toward the conversion events they receive. If every conversion looks the same, the platforms cannot tell a valuable customer from a one-time buyer, and budget follows volume.
The revenue from a customer shows up months after the click, but the platform decides who to show ads to in the first days. Vantage closes that gap with a value score the campaign can use while it still matters.
Every conversion looks the same to the ad platform.
Higher ROAS on the ad platforms you already run.
Whether you're new to value-based bidding or already run it in-house, Tapper gets more out of every dollar you spend on your ad platforms.
Google Ads
Feed value-based bidding across Search, Performance Max, App, and Demand Gen, so Google optimizes toward predicted lifetime value, not just clicks.
Supported campaigns
Meta
We are testing predicted value with Meta’s value optimization, so Meta can look past the first purchase to the customers actually worth keeping.
Campaigns in testing
TikTok
We are testing predicted value with TikTok’s value optimization, so TikTok can learn to find your highest-value users, not just your cheapest conversions.
Campaigns in testing
Put predicted customer value to work.
Get a demo and we will walk through your own accounts: where the budget goes today, and where it would go if your campaigns could see customer value.