Relay integrations
Connect where you sell to where you advertise.
Relay takes each real sale and lead from your store, your CRM or your own systems and sends it to your ad platforms, matched to the ad click it came from. Pick an integration to see what it sends.
Where Relay connects
Where the sale happens
Tapper Relay
Your ad platforms
39 integrations
Matched to the ad click
Each conversion counted once
One setup for your ad platforms
Find your store, CRM or tool.
Each integration has its own page: what Relay sends, how it is matched to the ad click and how it is counted once.
All integrations: 39 integrations
Google Ads
Every real order and won deal reaches Google Ads with its value, tied to the Google ad click it came from.
Relay for Google AdsMeta
Orders and lead steps reach Meta from your side, tied to the ad click, so iPhone and Safari privacy no longer hide them.
Relay for MetaTikTok
Orders and lead steps reach TikTok the same way, tied to the ad click, so TikTok sees the sales behind your ads.
Relay for TikTokSnapchat
Orders and lead steps reach Snapchat from your side, tied to the ad that brought them, so Snapchat learns from real sales.
Relay for SnapchatOrders and lead steps reach LinkedIn from your side, tied to the ad that brought them, so LinkedIn learns from real sales.
Relay for LinkedInMicrosoft Ads
Orders and lead steps reach Microsoft Ads from your side, tied to the ad that brought them, so Microsoft Ads learns from real sales.
Relay for Microsoft AdsX
Orders and lead steps reach X from your side, tied to the ad that brought them, so X learns from real sales.
Relay for XOrders and lead steps reach Reddit from your side, tied to the ad that brought them, so Reddit learns from real sales.
Relay for RedditOrders and lead steps reach Pinterest from your side, tied to the ad that brought them, so Pinterest learns from real sales.
Relay for PinterestCriteo
Orders and lead steps reach Criteo from your side, tied to the ad that brought them, so Criteo learns from real sales.
Relay for CriteoOpenAI
Orders and lead steps reach OpenAI from your side, tied to the ad that brought them, so OpenAI learns from real sales.
Relay for OpenAIShopify
Relay works next to the apps Shopify already runs for your ad platforms and adds what they do not send.
Relay for ShopifyCustom sites
Salesforce Commerce Cloud, Magento or a custom build: server-side conversions with no developer work.
Relay for custom sitesWooCommerce
Every WooCommerce order reaches your ad platforms with its real value, matched to the ad click it came from.
Relay for WooCommerceMagento
Every Magento order reaches your ad platforms with its real value, matched to the ad click it came from.
Relay for MagentoBigCommerce
Every BigCommerce order reaches your ad platforms with its real value, matched to the ad click it came from.
Relay for BigCommerceSalla
Every Salla order reaches your ad platforms with its real value, matched to the ad click it came from.
Relay for SallaZid
Every Zid order reaches your ad platforms with its real value, matched to the ad click it came from.
Relay for ZidSalesforce
Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.
Relay for SalesforceHubSpot
Won deals and lead stages in HubSpot go back to the ad platforms on the click that brought the lead.
Relay for HubSpotZoho CRM
Deals reaching the stages you choose in Zoho CRM go back to your ad platforms with their value.
Relay for Zoho CRMActiveCampaign
Deals reaching the stages you choose in ActiveCampaign go back to your ad platforms with their value.
Relay for ActiveCampaignApollo.io
Deals reaching the stages you choose in Apollo.io go back to your ad platforms with their value.
Relay for Apollo.ioClose
Opportunities reaching the stages you choose in Close go back to your ad platforms with their value.
Relay for CloseIntercom
Leads reaching the stages you choose in Intercom go back to your ad platforms with their value.
Relay for IntercomStripe
First payments and renewals from Stripe reach your ad platforms with what the customer actually paid.
Relay for StripeKlaviyo
Orders recorded in Klaviyo reach your ad platforms with their net value, without counting a store order twice.
Relay for KlaviyoMoEngage
Customers reaching the stages you choose in MoEngage go back to your ad platforms with their value.
Relay for MoEngageMailchimp
Each real sale reaches Mailchimp as a purchase on the Mailchimp contact, with the ad it came from and what each ad platform received.
Relay for MailchimpCustomer.io
Each real sale reaches Customer.io as an event on the customer’s profile, with the ad it came from and what each ad platform received.
Relay for Customer.ioSendGrid
Each real sale reaches SendGrid as fields on the SendGrid contact, with the ad it came from and what each ad platform received.
Relay for SendGridOneSignal
Each real sale reaches OneSignal as tags on the OneSignal user, with the ad it came from and what each ad platform received.
Relay for OneSignalCourier
Each real sale reaches Courier as an event that can trigger a Courier notification, with the ad it came from and what each ad platform received.
Relay for CourierKnock
Each real sale reaches Knock as a trigger for a Knock workflow, with the ad it came from and what each ad platform received.
Relay for KnockGoogle Analytics
The GA4 key events you choose, such as sign-ups and leads, reach your ad platforms as conversions.
Relay for Google Analytics
Amplitude
Each real sale reaches Amplitude as an event on the Amplitude user, with the ad it came from and what each ad platform received.
Relay for AmplitudeAmazon Redshift
Each real sale reaches Amazon Redshift as a row in your own Redshift warehouse, with the ad it came from and what each ad platform received.
Relay for Amazon RedshiftSlack
Each real sale reaches Slack as a message in the channel you choose, with the ad it came from and what each ad platform received.
Relay for SlackServer events
Send conversions from your own systems to Tapper once, and Relay delivers each one to your ad platforms.
Relay server eventsNot on the list?
Relay also takes orders from any site through custom sites and conversions from your own systems through server events. Tell us what you use and we will show you how Relay would connect it.
Ask about your stackFrequently asked questions
Straight answers about Relay’s integrations.
It connects a place where your sales and leads are recorded, such as a store, a CRM or your own systems, to the ad platforms that learn from them. Relay matches each conversion to the ad click it came from and sends it once to each platform.
Google Ads, Meta, TikTok, Snapchat, LinkedIn, Microsoft Ads, X, Reddit, Pinterest, Criteo and OpenAI. Each platform gets every conversion with its own duplicate check, so a sale is counted once.
Not for a store, a CRM or a tool: you connect it to Tapper and Relay does the rest. Server events are for teams that want to send conversions from their own systems.
Yes. A store, a CRM and a payment tool can all feed Relay at once, and each conversion still reaches each platform only once.
Connect your sales to your ad platforms.
Get a demo and we will show you how Relay would connect your store, your CRM and your tools to your ad platforms.