Tapper Truth
Every platform claims the sale. Truth shows who earned it.
Truth matches every real order to the ad click that earned it, counts each sale once, and tests what each channel really adds.
From a real order to proof of what earned it.
- You sell
01Every order, every won deal
Orders and refunds from Shopify or your store, and won deals from your CRM.
- Tapper matches
02Matched to the ad click
Each order is matched to the visits and ad clicks before it. Clicks Tapper Block marks fraudulent get no credit.
- Truth credits
03One sale, one credit
Each order gets one credit, by a rule you can see: the last real ad click by default, with a position-based view beside it.
- Truth tests
04What each channel really adds
A holdout test holds one of your channels or campaigns back for some users or regions and measures the real sales it adds, with how sure it is.
Know what really paid off, not what platforms claim.
Your own orders are the one source of truth. What each platform claims sits beside them, never added up.
Real versus claimed
Per platform and campaign, the sales and revenue Tapper matched to real ad clicks, next to what the platform reports.
Real cost per customer
Spend divided by real new customers, with refunds and fraudulent traffic taken out.
Customer value by source
Which campaigns bring the customers worth the most, with Tapper Vantage’s predicted value.
Real value
Revenue net of tax and refunds, shipping excluded, in your ad account’s currency.
Hold a channel back, then count what it really adds.
A holdout on your own channels and campaigns, by users or regions, for a set time.
Your channels first.
The first test holds back one of your own channels, Meta in some regions for example, and measures the sales it really adds.
A fair split.
The channel or campaign keeps running for part of your users or regions and is held back for the rest, for a set time.
Judged on real sales.
The answer is the extra real orders, from your own data, with how sure the result is.
Approved before it starts.
A test that changes what runs in an ad account starts only after it is approved for that account.
Meta held back in half the regions, 4 weeks, everything else unchanged
Regions with Meta
1,090 orders
Meta held back
1,000 orders
9% more real orders where Meta ran: the sales it really adds. 95% confidence.
Each platform’s claim, next to your real orders.
Truth reads each of your ad platforms and sets what it claims beside the orders your own data shows.
Google Ads
Truth reads the spend and the conversions Google Ads reports for each campaign, and sets them beside your real orders from Google clicks.
What Truth sets side by side
- Spend per campaign
- Conversions Google Ads claims
- Your real orders from its clicks
- Holdout tests on its campaigns
Meta
Truth reads the spend and the conversions Meta reports for each campaign, and sets them beside your real orders from Meta clicks.
What Truth sets side by side
- Spend per campaign
- Conversions Meta claims
- Your real orders from its clicks
- Holdout tests on its campaigns
TikTok
Truth reads the spend and the conversions TikTok reports for each campaign, and sets them beside your real orders from TikTok clicks.
What Truth sets side by side
- Spend per campaign
- Conversions TikTok claims
- Your real orders from its clicks
- Holdout tests on its campaigns
Frequently asked questions
Straight answers about how Truth counts your sales and runs its tests.
Each platform counts the sales it touched, so two or three of them often claim the same sale, and none of them leaves out a sale it did not cause. Truth counts each real order once.
Tapper links each visit to the order that follows it, so every order is matched to its visits and the ad clicks before it. Clicks Tapper Block marks fraudulent get no credit.
One credit per order, by a rule you can see: the last real ad click by default, with a position-based view beside it.
Google, Meta and TikTok. Truth reads the spend per campaign from each one and sets its claims beside your real orders.
A holdout on one of your own channels or campaigns, Meta in some regions for example. It keeps running for part of your users or regions and is held back for the rest, for a set time. Truth compares real sales on both sides and says how sure the result is.
Yes. Holding a channel or campaign back changes what runs in that ad account, so a test starts only after it is approved for it.
No. Truth reads only your own orders and deals, so it never claims a sale your data does not show.
Move your budget on real numbers.
Get a demo and we will show you how Truth would match your own orders to the ads that earned them.