From lead to pipeline.
Tapper Vantage learns which leads turn into qualified pipeline and closed revenue, then feeds that back to your ad platforms so bidding chases the right accounts.
Built around how your customers actually buy.
Every deal traces back to the click that started it. Stage changes, deal values and final outcomes reach your ad platforms as they happen, in the currency you report in.
Lead
A prospect submits a form and the ad platform counts a lead. Bidding cannot yet tell a buying committee from a student doing research.
Qualified or not
Your team qualifies or rejects the lead: a competitor, a job seeker, a duplicate entry. Vantage feeds that decision back so bidding stops buying more of the same.
Opportunity
When the lead becomes an opportunity, Vantage reports the stage change right away, early enough for bidding to act on it.
Proposal
A B2B deal can take months to close, and bidding learns in weeks. The proposal stage gives the platform a signal it can use in the meantime.
Closed won
The contract value goes to bidding with the click. A signed deal counts for what it is worth to you, not as one more form fill.
One working session at onboarding.
Your CRM admin picks the fields that show deal quality for your business, such as lead status, opportunity stage, deal amount. Vantage gets read access to that named list of fields and nothing more.
Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.
That is the full list. Your sales team keeps working the way it does now, and nothing new is installed inside your CRM.
Put predictive intelligence behind every campaign.
Book a demo and see how Tapper Vantage steers your ad spend toward the pipeline your business counts, from the first click to the final outcome.