From lead to pipeline.
Tapper Vantage learns which leads turn into qualified pipeline and closed revenue. Vantage is built to use that as a signal for your ad platforms, so bidding can chase the right accounts.
Built around how your customers actually buy.
Every deal traces back to the click that started it. Vantage is built to pass stage changes, deal values and final outcomes to your ad platforms as signals, in the currency you report in.
Lead
A prospect submits a form and the ad platform counts a lead. Bidding cannot yet tell a buying committee from a student doing research.
Qualified or not
Your team qualifies or rejects the lead: a competitor, a job seeker, a duplicate entry. Vantage is built to feed that decision back so bidding stops buying more of the same.
Opportunity
When the lead becomes an opportunity, Vantage is built to report the stage change right away, early enough for bidding to act on it.
Proposal
A B2B deal can take months to close, and bidding learns in weeks. The proposal stage is built to give the platform a signal it can use in the meantime.
Closed won
The contract value is built to go to bidding with the click. A signed deal is built to count for what it is worth to you, not as one more form fill.
One working session at onboarding.
Your CRM admin picks the fields that show deal quality for your business, such as lead status, opportunity stage, deal amount. Vantage gets read access to that named list of fields and nothing more.
Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.
Your sales team keeps working the way it does now.
Put predictive intelligence behind every campaign.
Get a demo and see how Tapper Vantage would steer your ad spend toward the pipeline your business counts, from the first click to the final outcome.