Less waste. Lower CPA. Better bidding.
Start with Lift. Add Vantage, Block and Screen when you're ready.
Plans are priced after a pilot on your own account, so no price is listed here.
Includes: Lift
Lift
Less waste: see where your ad budget leaks, and fix it in one click.
Key features:
Catch wasted spend every day
Your ad accounts checked every day, with no tag to install.
Fix the costliest leaks first
Every finding ranked by the money it wastes each day, so your team knows where to start.
Apply fixes in the app
Each finding names the change to make. Tapper makes the change for you, and you can undo it.
Never miss a settings change
Flagged when Search Partners, Display, auto-created assets or AI Max switch on, before they spend your budget.
Includes: Lift, Block, Relay
Block
Lower CPA: stop paying for invalid traffic.
All features in Lift, plus:
Lower your cost per acquisition
Invalid traffic is excluded on your ad platforms, so your budget goes to people who can convert.
Cleaner signals for bidding
With invalid clicks gone, the platforms optimize against real customers.
Proven on your account first
Models trained on your traffic and tested against your current setup before anything is blocked.
Every real sale counted
Relay sends each real sale to your ad platforms straight from your server, matched to its ad click. Fraudulent ones are held back unless you switch that off.
Evidence you can share
Invalid traffic by source in your dashboard, ready to export for your team.
Includes: Vantage, Lift, Block, Screen, Relay, Reach, Truth
Vantage
Built to tell your ad platforms what each customer is worth.
All features in Block, plus:
Bid more on your best customers
Vantage predicts a value for each customer and is built to send it to your ad platforms, so they can bid more for the ones worth the most.
Your CRM teaches the algorithm
Connect your CRM and Vantage is built to show the platforms which leads became customers, so they can find more like them.
Audiences from your best customers
Reach builds ready-made audiences from your own customers and keeps them fresh in your ad accounts every morning.
Real leads called first
Screen labels every lead Genuine, Suspicious or Invalid in Salesforce or HubSpot, so your team calls the real ones first.
Results you can prove
Truth counts every real sale once, next to what each platform claims, and a 50/50 test in your own ad account shows what Vantage adds.
Includes: Vantage, Lift, Block, Screen, Relay, Reach, Truth
Enterprise
Built for global brands running many markets.
All features in Vantage, plus:
Every brand and market on one plan
One agreement across your brands and regions, each set up on its own media plan.
Models for each brand
Separate models per brand and market, so each one is judged on its own customers.
Every CRM connected
Every Salesforce org and HubSpot portal in the group, connected with our team.
Through procurement faster
Our security pack, data processing agreement and answers for your security review.
A team on your account
A named Customer Success lead and data scientist for your group.
What customers got from Tapper.
11.4%
lower CPA
14%
more conversions
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
25.4%
higher conversion rate
11.1%
lower CPL
“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”
Ahmed Murtadha
Associate Director, PHD
13%
lower CPA
8.6%
higher order rate
“Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
Pick only what fits.
Vantage
Higher ROAS: tell your ad platforms what each customer is worth.
Lift
Less waste: daily checks on your ad accounts, with fixes you apply in one click.
Lift Products
See which products sell, and which only spend.
Block
Lower CPA: stop paying for invalid traffic on your ad platforms.
Affiliates
Check every affiliate commission, with the evidence order by order.
Relay
Every real sale counted on your ad platforms, sent from your server.
Reach
Better audiences from your own customers, fresh every morning.
Truth
The real result of your ads, next to what each platform claims.
Straight answers about pricing.
Vantage predicts what each customer is worth, built to be the signal your ad platforms bid on. Lift finds and fixes waste in your ad accounts. Block removes invalid traffic from your campaigns, and Screen labels every lead so your team calls the real ones first. Relay counts every real sale on your ad platforms, Reach sends your best customers to the same platforms as audiences, and Truth shows which platform really earned it. The plans build on each other: Block includes everything in Lift, and Vantage includes everything in Block.
Your price is set when you sign and stays fixed for the year. It's reviewed at renewal, or sooner only if your spend moves by half or more for a full quarter.
Lift is monthly. Every other plan is a 12-month subscription, billed quarterly or annually.
Lift needs no tag. Connect your ad account, and Lift starts when the Tapper team switches it on. Block and Vantage add one tag through Google Tag Manager, with no engineering work.
Yes. Sign in with your Microsoft account and pick the ad account.
Yes. Agencies run many brands and accounts from one place, with one report across all of them. Talk to us about agency terms.
Get a demo with our team.