Click Fraud Protection Pricing

Designed for marketers who want cleaner traffic, lower CPA, and full campaign-level protection.

Tapper customers typically see a 20–25% reduction in CPA within the first 30 days.
Monthly
Yearly Save 20%
Every Enterprise engagement for brands spending $45K+ per month on Google and Meta begins with a free 1-month trial: 2 weeks of monitoring, 2 weeks of blocking, and a clear before/after CPA impact report.
Google Ads Protection
From 1% of your Google Ad Spend
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Covers all Google campaign types: Search, Shopping, YouTube, Performance Max, Demand Gen, and Display, with real-time protection across the full account
Unlimited ad spend, domains, clicks, users, and ad accounts
Enterprise reporting suite
Adaptive Bid Shield™
Proactive, extended IP range exclusions
Real-time analytics with second-by-second event logs
Consent Mode
Automated invalid-click blocking
In-person onboarding session
Dedicated success engineer
Direct access to a Tapper data scientist
Social (Meta) Protection
From 1% of your Social Ad Spend
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Coverage across all Meta placements
Portfolio-level protection (up to 25 ad accounts)
Enterprise dashboard & alerts
Automatic audience exclusions
Browser-level click validation
Continuous fraud detection & blocking
In-person onboarding session
Dedicated success engineer
Direct access to a Tapper data scientist
Free
$0/month
Get started
AI-Powered bot detection
Monitoring only mode
Self-serve help center
Business
$129.99/month
Get started
10k monthly protected visits
1 protected website
AI-Powered Bot Detection for 1 platform: Google Ads or Facebook Ads
Automated IP-blocking via API
Basic Protection Controls
Advanced
$199.99/month
Get started
25k monthly protected visits
Up to 3 protected websites
AI-Powered Bot Detection for 2 platforms Google Ads and Facebook Ads
Automated IP-blocking via API
Advanced protection controls
Blacklist management
Advanced reporting
Custom
Need a personalized plan?
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Unlimited protected visits
Unlimited protected websites
AI-Powered Bot Detection for 2 platforms Google Ads and Facebook Ads
Automated IP-blocking via API
Real-time data analytics dashboard
Session recording
Click, behavior & conversion tracking
Blacklist management
Comprehensive reporting
Full Protection controls
Monthly
Yearly Save 20%
For brands spending less than $45K/month: simple pricing, same full protection.

Frequently asked questions

How is Tapper priced?

Tapper is priced as a percentage of your monthly Google Ads and Meta Ads spend. For brands spending $45K+/month on Google and Meta: every Enterprise plan starts with a free 1-month trial (2 weeks monitoring, 2 weeks blocking) plus a before/after CPA report.

Is there a minimum contract?

No. You can start month-to-month and scale up as your spend grows. All plans include a free 1-month trial before any commitment.

Does Tapper work with all Google and Meta campaign types?

Yes. Tapper protects all Google Search, Shopping, YouTube, PMAX, Demand Gen, and Display campaigns and all Meta placements and audiences.

Does Tapper affect my bidding or performance?

No. Tapper improves performance by removing invalid traffic signals before they influence Smart Bidding. Customers typically see a 20–25% reduction in CPA within the first 30 days.

How long does setup take?

Most customers are fully set up in under 10 minutes via Google Tag Manager. No engineering resources needed.

What happens after the free enterprise trial?

You’ll receive a full before/after CPA comparison. If you continue, Tapper activates real-time blocking and billing begins at your agreed % rate.

What if my ad spend changes month to month?

Pricing automatically adjusts with your spend. There are no penalties for seasonality or fluctuations.

Does Tapper block VPN traffic?

VPN filtering is optional. In GCC markets where VPN usage is common, Tapper lets you detect VPN traffic and enable filtering only if you choose.

How do I measure Tapper’s ROI?

Your dashboard shows invalid clicks removed, spend recovered, CPA improvement, and clean conversion lift in real time making it easy to prove value to your team.

Does Tapper support agencies?

Yes. Tapper works with global and regional agencies and supports multi-brand, multi-account setups with consolidated reporting.

Get a free Tapper trial

Integration
Connect your Google and Meta Ads account and install our tag to begin tracking clicks and user behavior.

Observation
Two weeks of monitoring reveal bots and fake clicks, establishing a clear CPA baseline.
Protection
Tapper switches to defence,
automatically stopping fraudulent traffic while
continuing to track performance.
Final Review
Receive a report comparing CPA to your baseline, highlighting savings and next-step optimisations.

Ready to protect your ad spend?

Safeguard your budget from bots, bonus abusers, and fraudulent clicks.

"With Tapper’s protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable."

Dimitris Bakas

Senior Performance Marketing, Public Group

"We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It’s a total game-changer for campaign integrity"

Stuart Parkin

Director of Operations, Regit

"Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to- implement tools in our entire marketing stack."

Reno Mindemann

Head of Growth, Kama Capital

"Since integrating Tapper, we’ve eliminated a huge chunk of wasted ad spend from bot and competitor clicks. The real-time protection, clear analytics, and effortless setup have given us full confidence in our campaigns. Tapper doesn’t just save budget, it’s boosted our ROI and made every click count."

J.B.Koomson

Head of Marketing, Elite Merit Real Estate

"As advertising budgets shift towards digital and Connected TV (CTV) media, the complex supply chains increase the risk of ad fraud. Fraudulent techniques like ad stacking, domain spoofing, and impression fraud exploit system vulnerabilities."

Stewart Morrison

Managing Director, FirmDecisions / Ebiquity MEA

“Bots are a hidden and growing threat to all businesses marketing ROI. It's one of my major pet-peeves, as it's a completely wasted budget going to fraudulent traffic. I recommend all advertisers to utilize solutions to exclude bots from your paid media campaigns, essentially making your marketing dollars go further by ensuring you are targeting 'real' potential customers.”

Omar Zahriyeh

VP Director, Search, Publicis

“In a rapidly evolving digital economy, clean traffic is critical. By eliminating fraud, we can focus on building innovative campaigns that deliver real results and foster trust in the fintech space.”

Hitesh Uchil

Digital Marketing Lead, Zand

"Reducing IVT improves data accuracy, enabling more effective campaign performance analysis and strategic budget allocation. It also helps identify underperforming campaigns that may need to be adjusted or paused."

Mohandas Alle

Agency Head - Data, Digital, Technology Services, BESTOFMINE

Security

Enterprise grade security

SOC 2 Type II & GDPR,–the leading standards, reports, and requirements are all covered so your data is protected.

AICPA SOC 2
GDPR Compliant

Join the brands reducing CPA by 20-25% with Tapper.

Your free 1-month trial includes full monitoring, blocking, and a before/after CPA impact report.

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