Less waste. Lower CPA. Higher ROAS.
Start with Lift. Add Block, Screen and Vantage when you're ready.
- Lift, included
- Block, not included
- Screen, not included
- Vantage, not included
Lift
See where your ad budget leaks and fix it in one click.
Key features:
Catch wasted spend every day
Every Google Ads, Meta Ads and TikTok Ads account checked daily, with no tag to install.
Fix the costliest leaks first
Every finding ranked by the money it wastes each day, so your team knows where to start.
Fix it in one click
Tapper makes the change in your ad account. No manual edits, and you can undo any change.
Never miss a settings change
Flagged when Search Partners, Display, auto-created assets or AI Max switch on, before they spend your budget.
- Lift, included
- Block, included
- Screen, not included
- Vantage, not included
Block
Stop paying for traffic that was never real.
All features in Lift, plus:
Lower your cost per acquisition
Invalid traffic is excluded from Google, Meta and TikTok, so your budget goes to people who can convert.
Cleaner signals for bidding
With invalid clicks gone, the platforms optimize against real customers.
Proven on your account first
Models trained on your traffic and tested against your current setup before anything is blocked.
Proof you can share
Invalid traffic by source in your dashboard, ready to export for your team.
- Lift, included
- Block, included
- Screen, included
- Vantage, included
Vantage
Bid for the customers worth the most.
All features in Block, plus:
Spend more on your best customers
Google, Meta and TikTok get a predicted value for each customer, so they bid higher for the ones worth the most.
Your CRM teaches the algorithm
Connect your CRM and the platforms learn which leads became customers, so they find more like them.
Only real leads reach sales
Screen stops fake leads before they reach Salesforce or HubSpot, so your team works the real ones.
Results you can prove
A 50/50 test in your own ad account, reviewed with the data scientist who built your models.
- Lift, included
- Block, included
- Screen, included
- Vantage, included
Enterprise
Built for global brands running many markets.
All features in Vantage, plus:
Every brand and market on one plan
One agreement across your brands and regions, each set up on its own media plan.
Models for each brand
Separate models per brand and market, so each one is judged on its own customers.
Every CRM connected
Screen and Vantage across every Salesforce org and HubSpot portal in the group.
Through procurement faster
Our security pack, data processing agreement and answers for your security review.
A team on your account
A named Customer Success lead and data scientist for your group.
The numbers behind the numbers.
11.4%
lower CPA
14%
more conversions
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
25.4%
higher conversion rate
11.1%
lower CPL
“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”
Ahmed Murtadha
Associate Director, PHD
13%
lower CPA
8.6%
higher order rate
“Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
Trusted by leading brands worldwide
Add what you need. Skip what you don't.
Lift for Google Ads
Daily checks and one-click fixes on every Google Ads account.
Lift for Meta Ads
Daily checks and one-click fixes on every Meta ad account.
Lift for TikTok Ads
Daily checks and one-click fixes on every TikTok ad account.
Block
Stop paying for invalid traffic on Google, Meta and TikTok.
Vantage
Tell your ad platforms what each customer is worth.
Add-ons are optional unless marked “Included.”
Frequently asked questions
Lift finds and fixes waste in your ad accounts. Block removes invalid traffic from your campaigns. Vantage tells Google, Meta and TikTok what each customer is worth, so they bid for the best ones. Each plan includes everything in the one before it.
Your price is set when you sign and stays fixed for the year. It's reviewed at renewal, or sooner only if your spend moves by half or more for a full quarter.
Lift is monthly. Block, Screen and Vantage are 12-month subscriptions, billed quarterly or annually.
Lift needs no tag. Connect your ad account and the first checks run the next day. Block and Vantage add one tag through Google Tag Manager, with no engineering work.
Yes. Agencies run many brands and accounts from one place, with one report across all of them. Talk to us about agency terms.
Get a demo with our team here.