Keep fraudulent traffic out of your Snapchat Ads
Protect your Snapchat campaigns
Tapper marks invalid visitors on your Snap Pixel and builds an audience from them. Block needs a Snap Pixel on the ad account.
The audience is excluded in the targeting of your ad sets, so your ads are not shown to visitors Block flagged.
Block changes the excluded audiences of an ad set and nothing else. Budgets, bids, creatives and your own audiences stay as you set them.
Put a campaign in monitor-only and Block takes its audience off your ad sets again. Your own targeting is left as it was.
Tapper marks a flagged visitor with one custom event on your Snap Pixel, and Snapchat builds the audience from it. Block needs no visitor's e-mail or IP address for this audience.
Monitor-only mode builds the audience and records what Block would exclude, but excludes nothing from your ad sets, so you see the effect before anything changes.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
25.4%
higher conversion rate
11.1%
lower CPL
“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”
Ahmed Murtadha
Associate Director, PHD
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
Advertisers and agencies using Tapper
