Omnicom Media, Tapper link up to boost campaign performance integrity for clients

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Vantage · Telecom

Bid on what each customer is worth.

Tapper Vantage links every order back to the click that produced it, then tells your ad platforms which plans and customers are worth more, so bidding follows revenue.

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How it works

Built around how your customers actually buy.

Every deal traces back to the click that started it. Stage changes, deal values and final outcomes reach your ad platforms as they happen, in the currency you report in.

1
Step 1

Order submitted

A customer submits an order online and the ad platform records a conversion. Bidding cannot yet tell a completed activation from an order that will fail.

2
Step 2

Eligibility check

Your systems run the identity, credit and coverage checks. Orders that fail are reported back to bidding straight away, while there is still time to act.

3
Step 3

Delivery or installation

When the SIM ships or the installation is booked, Vantage passes that progress to bidding before the line is live, so the campaign gets a signal early.

4
Step 4

Line activated

The plan value reaches bidding with the click. An activated line counts for what that plan is worth to you, not as one more order.

5
Step 5

Early cancellation

If a line is cancelled soon after activation, Vantage sends a correction. Your reported return reflects the revenue you kept, not the activations that fell away.

Results

Results customers have published with Tapper.

The quotes below come from customers of Tapper Block, which removes invalid traffic from paid campaigns before it reaches bidding.

Telecom · Du · Block
Mindshare, a WPP Media Brand logo

13%

lower CPA

8.6%

higher order rate

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Read the case study→
What we ask of you

One working session at onboarding.

1

Your CRM admin picks the fields that show deal quality for your business, such as order status, line status, plan, number of lines. Vantage gets read access to that named list of fields and nothing more.

2

Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.

3

That is the full list. Your sales team keeps working the way it does now, and nothing new is installed inside your CRM.

Put predictive intelligence behind every campaign.

Book a demo and see how Tapper Vantage steers your ad spend toward the activations your business counts, from the first click to the final outcome.

Request a Demo