Tapper Relay for Google Ads
Every real sale, back to Google Ads.
Tapper Relay sends your store orders and CRM wins to Google Ads, matched to the ad click they came from, so your bidding learns from the sales a browser tag misses.
Example conversions
$84.20
SENT$12,500
SENT$58.00
WITHDRAWNMatched to the ad click
Duplicates checked on the order id
Bots never counted
Refunds corrected or withdrawn
What Relay sends to Google Ads.
- Relay matches
01Matched to the click
Tapper captures the Google ad click at the visit. When the order or CRM step arrives, Relay finds that click and sends the conversion with it.
- Relay checks
02Checked on the order id
Google Ads uses the order id to recognize a conversion it already has, so nothing is counted twice. Where Google's own app already sends an event, Relay sends only what that app does not.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. A refund corrects or withdraws the conversion.
Give Google Ads the full picture.
Every conversion is real, matched to its click and counted once.
Sales the tag misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser tag. Relay sends them from your side.
Bot clicks never count.
Clicks Tapper Block marks invalid are never sent as conversions, so bidding learns from real people only.
Revenue you can trust.
Value is net of tax and refunds, shipping excluded, and a refund corrects the number Google Ads holds.
Beyond the online order.
Lead qualified and deal won from Salesforce or HubSpot reach Google Ads too, on the ad click that started them.
Explore the rest of Relay.
Meta
Orders and lead steps reach Meta from your side, tied to the ad click, so iPhone and Safari privacy no longer hide them.
Relay for MetaTikTok
Orders and lead steps reach TikTok the same way, tied to the ad click, so TikTok sees the sales behind your ads.
Relay for TikTokE-commerce
Every order your ads earned reaches the platforms once, with the right value and refunds taken out.
Relay for e-commerceFrequently asked questions
Straight answers about Relay for Google Ads.
Relay sends the order id with each conversion, and Google Ads uses it as its own duplicate check.
Where Google's own app already sends an event, Relay sends only what that app does not.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from Salesforce or HubSpot. A refund corrects or withdraws the conversion.
Server to server. Relay sends each conversion straight from Tapper to Google Ads, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give Google Ads every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to Google Ads.