Tapper Relay for Meta
Every real sale, back to Meta.
Tapper Relay sends your store orders and CRM wins to Meta, matched to the ad click they came from, so Meta sees the sales that iPhone and Safari privacy hide from the browser.
Example conversions
$129.00
SENT$72.00
WITHDRAWNMatched to the ad click
Duplicates checked on the event id
Bots never counted
Refunds corrected or withdrawn
What Relay sends to Meta.
- Relay matches
01Matched to the click
Tapper captures the Meta ad click at the visit. When the order or lead step arrives, Relay finds that click and sends the conversion with it.
- Relay checks
02Checked on the event id
Meta uses the event id to recognize a conversion it already has, so nothing is counted twice. Where Meta's own app already sends an event, Relay sends only what that app does not.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. A refund corrects or withdraws the conversion.
Give Meta the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Fake leads never count.
Clicks Tapper Block marks invalid are never sent as conversions, so Meta learns from real people only.
Revenue you can trust.
Value is net of tax and refunds, shipping excluded, and a refund corrects or withdraws what Meta holds.
Beyond the online order.
Lead qualified and deal won from Salesforce or HubSpot reach Meta too, on the ad click that started them.
Explore the rest of Relay.
Google Ads
Every real order and won deal reaches Google Ads with its value, tied to the Google ad click it came from.
Relay for Google AdsTikTok
Orders and lead steps reach TikTok the same way, tied to the ad click, so TikTok sees the sales behind your ads.
Relay for TikTokLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads left out.
Relay for lead generationFrequently asked questions
Straight answers about Relay for Meta.
Relay sends the event id with each conversion, and Meta uses it as its own duplicate check.
Where Meta's own app already sends an event, Relay sends only what that app does not.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from Salesforce or HubSpot. A refund corrects or withdraws the conversion.
Server to server. Relay sends each conversion straight from Tapper to Meta, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give Meta every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to Meta.