Tapper
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Vantage · Banking and financial services

From application to value.

Tapper Vantage learns which applicants get approved, fund their accounts and stay, then points your ad spend at more people like them.

How it works

Built around how your customers actually buy.

Qualification
Funded Account
Customer Value
1
Step 1

Inquiry

Someone starts an application or asks about a product, and the ad platform counts a lead. Bidding cannot yet tell who will qualify.

2
Step 2

Qualification

Your team checks eligibility and marks the lead as qualified or not: a job seeker, a duplicate, someone outside your criteria. Vantage feeds that outcome back to bidding.

3
Step 3

Application approved

When an application is approved, Vantage reports the stage change straight away, while bidding can still learn from it and find more applicants like this one.

4
Step 4

Funded account

The funded amount reaches bidding with the click. An account that is funded counts for what it is worth, not as one more application.

5
Step 5

Account active or closed

If the account closes early or never activates, Vantage sends a correction. Your reported return reflects the revenue you kept, not the openings that fell away.

What we ask of you

One working session at onboarding.

1

Your CRM admin picks the fields that show deal quality for your business, such as account status, product, application status, funded amount. Vantage gets read access to that named list of fields and nothing more.

2

Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.

3

Your sales team keeps working the way it does now.

Put predictive intelligence behind every campaign.

Get a demo and see how Tapper Vantage steers your ad spend toward the accounts your business counts, from the first click to the final outcome.