Tapper reports
Original research from the Tapper team on invalid traffic, wasted ad spend and customer value across the GCC and beyond.
Introducing Tapper Vantage: the predictive growth playbook
How to acquire your most valuable customers on Google, Meta, and TikTok. The playbook on predicted lifetime value and value-based bidding: why predictive signals matter now, how the platforms bid on value, the Tapper Vantage method, and the road to efficient growth.
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Introducing Tapper for TikTok Ads
TikTok has the highest invalid traffic rate of any major platform at 12.5%. Based on an analysis of more than 72 million paid ad clicks, we estimate up to $178M in wasted TikTok ad spend annually across Saudi Arabia and the UAE alone.
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The 2026 GCC mobile ad fraud report
Mobile ad fraud across the GCC: invalid traffic patterns, the most affected industries, and the financial impact.
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The 2025 GCC ad fraud report
Tapper's analysis of 560 million paid ad clicks across 250 clients in the GCC region from January 2024 to December 2024: invalid and fraudulent activity across the most popular industries.
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Performance Max: unveiling the risks of invalid traffic and black box algorithms
How black box algorithms in Performance Max can be exploited by fraudulent traffic, and how to protect your ad spend.
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Ad fraud in e-commerce: the impact of bot traffic on your business
How bot traffic hits e-commerce: what fraudulent clicks and fake traffic cost online retailers, and how to protect your advertising budget.
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