Tapper reports
Original research from the Tapper team on invalid traffic, wasted ad spend and customer value across the GCC and beyond.
How to acquire your most valuable customers on Google, Meta, and TikTok. The playbook on predicted lifetime value and value-based bidding: why predictive signals matter now, how the platforms bid on value, the Tapper Vantage method, and the road to efficient growth.
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TikTok has the highest invalid traffic rate of any major platform at 12.5%. Based on an analysis of more than 72 million paid ad clicks, we estimate up to $178M in wasted TikTok ad spend annually across Saudi Arabia and the UAE alone.
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Mobile ad fraud across the GCC: invalid traffic patterns, the most affected industries, and the financial impact.
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Tapper's analysis of 560 million paid ad clicks across 250 clients in the GCC region from January 2024 to December 2024: invalid and fraudulent activity across the most popular industries.
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How black box algorithms in Performance Max can be exploited by fraudulent traffic, and what to look for.
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How bot traffic hits e-commerce: what fraudulent clicks and fake traffic cost online retailers, and what to look for.
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