From research to purchase.
Car buyers take weeks and several visits to decide. Tapper Vantage reads your CRM to spot the shoppers most likely to buy. Vantage is built to use that as the signal that steers your ad spend toward more of them.
Built around how your customers actually buy.
Every deal traces back to the click that started it. Vantage is built to pass stage changes, deal values and final outcomes to your ad platforms as signals, in the currency you report in.
Inquiry
A shopper fills in a form and the ad platform records a lead. At this point bidding cannot tell a serious buyer from someone passing the time.
Qualified or not
Your sales team marks the lead as real or not: a job seeker, someone browsing, a duplicate entry. Vantage is built to send that verdict back so bidding stops paying for the same kind of lead.
Test drive booked
When a test drive goes on the calendar, Vantage is built to report the stage change straight away, while bidding can still learn from it and find more shoppers like this one.
Reservation
The deal value is built to travel with the click. A reservation is built to count for what that car is worth to you, not as one more lead like all the others.
Financing and delivery
If the reservation is canceled or financing is declined, Vantage is built to send a correction afterwards. Your reported return can match the cars that were actually delivered.
Results customers have published with Tapper.
The quotes below come from customers of Tapper Block, which excludes invalid traffic sources from paid campaigns.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
One working session at onboarding.
Your CRM admin picks the fields that show deal quality for your business, such as model, financing status, reservation. Vantage gets read access to that named list of fields and nothing more.
Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.
Your sales team keeps working the way it does now.
Put predictive intelligence behind every campaign.
Get a demo and see how Tapper Vantage would steer your ad spend toward the sales your business counts, from the first click to the final outcome.