Omnicom Media, Tapper link up to boost campaign performance integrity for clients

Tapper
Pricing
LoginBook a consultation

Lift

Daily checks that find wasted spend, ranked by money

Resources

Success stories

Blog

The Vantage report

Ad fraud impact 2026

Pricing

Book a consultationLogin
Vantage · Automotive

From research to purchase.

Car buyers take weeks and several visits to decide. Tapper Vantage reads your CRM to spot the shoppers most likely to buy, then steers your ad spend toward more of them.

Request a DemoSee How It Works
How it works

Built around how your customers actually buy.

Every deal traces back to the click that started it. Stage changes, deal values and final outcomes reach your ad platforms as they happen, in the currency you report in.

1
Step 1

Inquiry

A shopper fills in a form and the ad platform records a lead. At this point bidding cannot tell a serious buyer from someone passing the time.

2
Step 2

Qualified or not

Your sales team marks the lead as real or not: a job seeker, someone browsing, a duplicate entry. Vantage sends that verdict back so bidding stops paying for the same kind of lead.

3
Step 3

Test drive booked

When a test drive goes on the calendar, Vantage reports the stage change straight away, while bidding can still learn from it and find more shoppers like this one.

4
Step 4

Reservation

The deal value travels with the click. A reservation now counts for what that car is worth to you, not as one more lead like all the others.

5
Step 5

Financing and delivery

If the reservation is cancelled or financing is declined, Vantage sends a correction afterwards. Your reported return matches the cars that were actually delivered.

Results

Results customers have published with Tapper.

The quotes below come from customers of Tapper Block, which removes invalid traffic from paid campaigns before it reaches bidding.

Automotive · BYD · Block
PHD logo

25.4%

higher conversion rate

11.1%

lower CPL

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Ahmed Murtadha

Associate Director, PHD

Read the case study→
Automotive · Nissan · Block
WPP Media MENA logo

40%

higher conversion rate

“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Sohail Khan

Senior Performance Manager, WPP Media MENA

What we ask of you

One working session at onboarding.

1

Your CRM admin picks the fields that show deal quality for your business, such as model, financing status, reservation. Vantage gets read access to that named list of fields and nothing more.

2

Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.

3

That is the full list. Your sales team keeps working the way it does now, and nothing new is installed inside your CRM.

Put predictive intelligence behind every campaign.

Book a demo and see how Tapper Vantage steers your ad spend toward the sales your business counts, from the first click to the final outcome.

Request a Demo