Every install, tied to its campaign and checked against fraud rules.
Why CPI keeps increasing in mobile acquisition
Each invalid signal that enters your data layer makes your bidding algorithms less accurate. Over time, CPI rises, ROAS falls, and campaign performance degrades, without any obvious cause.
Invalid clicks waste budget before an install is even attempted
Click injection and SDK spoofing steal attribution from real sources
Fake installs corrupt bidding signals and raise target CPI over time
Invalid post-install events train algorithms toward invalid user profiles
Your MMP cannot independently validate the data it receives
How Tapper works with your mobile data
Tapper stores the installs your MMP reports (Adjust, AppsFlyer, Branch and Kochava), each kept with its campaign, network and publisher.
Post-install events are stored the same way, so what users do after the install stays tied to the campaign and publisher that brought them.
When a Meta install came through a Tapper tracker link, it is joined to the click that led to it, so the click and the install sit together.
Tapper checks each install and reinstall against its mobile fraud rules. Your MMP data, attribution and campaigns are never changed.
Four checks on every install
A click fired just before an install completes, so a malicious app takes the credit from the source that earned it.
The time from click to install is too short or too long to come from a real person tapping an ad and opening the app.
The install comes from a country that does not match the one the MMP reports for the device.
Installs that come from datacenter, VPN or proxy networks, where real users on real devices do not.
Built for mobile performance marketers
Tapper connects to your MMP and runs beside it, so installs and in-app events are stored with their campaign and publisher without adding work to your team.
Google Ads app campaigns
Tapper stores the installs and in-app events your MMP reports for your Google app campaigns, each kept with its campaign and publisher.
Meta Ads app campaigns
The same for your Meta app campaigns: MMP installs and in-app events stored with their campaign and publisher, and joined to the click when it went through a Tapper tracker link.
Apple Ads
Apple Ads takes no IP or audience exclusion lists, so Block does not run there.
What Tapper delivers
Every install your MMP reports is stored with its campaign and publisher, so results can be read per source.
Post-install events carry the same campaign and publisher, so what users do after the install stays with the source that brought them.
A Meta install that came through a Tapper tracker link is joined to the click that led to it.
Install timing, click injection, location mismatch and datacenter or VPN traffic are checked on every install and reinstall.
Tapper only adds a check. It does not reject installs or change attribution in your MMP.
Priced on your own account
Check every mobile install against fraud rules.
Priced after a pilot
Impressions, clicks, installs and events included, sized to your campaigns
Mobile fraud rules on every install
Installs and in-app events by campaign and publisher
Meta installs joined to the click through Tapper tracker links
Dedicated support
Agency and partner access
Customized MMP integration
Unlimited partner integrations
Frequently asked questions
Tapper stores the installs and in-app events your MMP reports, each with its campaign and publisher. For Meta app campaigns, an install is joined to the click when it came through a Tapper tracker link. Every install and reinstall is also checked against Tapper's mobile fraud rules.
Your MMP is built to track and credit installs. Tapper sits alongside it as a separate check: it runs its own fraud rules on each install, without changing your MMP data.
No. Tapper only checks installs and leaves your MMP data, your attribution and your campaigns exactly as they are.
Four: install timing from click to install, click injection, a location that does not match the one the MMP reports, and installs from datacenter, VPN or proxy networks.
Setup typically takes around 10 minutes. Tapper works with the major MMPs, and the rules then run on their own on every install.