Lift · Apple Ads
Every Apple Ads leak, priced per day.
Daily checks across your Apple Ads campaigns: keywords and search terms that cost taps and bring no installs, bids far above Apple’s own suggestion, and budgets that run out on campaigns that install cheaply. Each leak is priced per day, and each card names the change to make.
Apple Ads
Opportunities
Daily checks on your connected Apple Ads account.
MONEY AT STAKE
$20/day recoverable
4 keywords spent $312 on 241 taps and brought no installs
Wasted spend $11/day
9 search terms spent $144 on 118 taps and brought no installs
Wasted spend $9/day
Bids run 2.6 times Apple’s suggested bid on 3 keywords
Worth a decision
Budget ran out on 6 of the last 7 days at $17 an install against $26 elsewhere
Worth a decision
Example findings.
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in Apple Ads, or make the change the card names.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Every change Tapper makes can be undone in one click.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
4 checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste2 checks
Keywords with no installs
Pause them in Apple Ads.
Search terms with no installs
Add them as negative keywords in Apple Ads.
Settings
Recommendation2 checks
Keyword bids
Lower the bids toward the suggested bid in Apple Ads.
Budget limit
Raise the campaign’s daily budget in Apple Ads.
See what Lift finds on your Apple Ads account
Get a demo and see how Lift checks your Apple Ads account.