Lift · Apple Ads
Every Apple Ads leak, priced per day.
Daily checks across every campaign, ad group, keyword and search on Apple Ads (formerly Apple Search Ads): searches that bring no installs, keywords that cost far more than they bring, brand bids you may not need, budgets that run out too early in the day, and countries and placements against their own benchmark. Each finding is judged on your in-app events, not just installs, priced per day, and fixed from inside Tapper.
Apple Ads
Opportunities
Daily checks on your connected Apple Ads account. Click Fix and Tapper makes the change.
MONEY AT STAKE
$0/day recoverable
Shown open opportunities · currencies totalled separately.
Wasted spend $39/day
Wasted spend $31/day
Wasted spend $27/day
Wasted spend $22/day
Wasted spend $21/day
Wasted spend $18/day
affects $96/day
affects $150/day
Worth a decision
Worth a decision
Illustrative findings, in the layout of the Opportunities tab.
What’s your biggest challenge on Apple Ads?
Explore the checks designed to conquer the most common challenges marketers face on Apple Ads.
Protecting your brand terms is getting too expensive
You hold the top spot for your brand almost every day. A lower bid may keep it for less.
Lower the bid 10%, one approved step at a time. If the top spot slips three days in a row, Lift raises a card to undo the step.
Your daily budget consistently runs out too early in the day
Your campaign runs out of budget by 3pm on most days. The evening sees no ads.
Never a bigger budget: a 10% lower ad group bid so the budget lasts, or the hours that cost twice the day’s switched off.
Finding new keywords that perform is a headache
12 searches bring installs at a good cost but have no exact keyword.
Each one added as an exact keyword, and as a negative where it was found, so spend moves rather than grows.
Manually reallocating budget is too time consuming
Move $40 a day from your Today tab campaign to your Search results campaign. Your daily total stays the same.
One click moves it, and the account’s daily total never goes up.
Tapper finds it, prices it, and fixes it.
You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you click Fix.
01Detect
The daily pass runs every check over the account. Same state, same finding, every time.
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
03Fix
Click Fix and Tapper makes the change in Apple Ads. No tab switching, nothing to copy across.
04Undo
Changed your mind? One click puts it back. Every fix Tapper makes is reversible.
05Resolve
The next pass confirms it cleared and closes the item. If it is still there, it stays open.
Nothing changes until you click Fix.
Every finding sits open until you act on it. You stay in control, and your agency’s setup is never touched without your say-so.
Does not apply to you? Dismiss it.
A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, and the reason you give tunes the check for accounts like yours.
13 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste5 checks
Searches with no installs
Add the searches as exact negatives in the ad group where they served.
Keyword cost
Lower the bid, at most half in one step, or pause the keyword when it brings nothing.
Placement cost
Lower the dearer campaign’s daily budget, or move budget to one that converts with the daily total unchanged.
Search Match overlap
Add the searches as exact negatives in the Search Match ad group, so the exact keyword buys them.
Country cost
Remove the country from the campaign, never the last one, or give it a campaign and bid of its own.
Settings
Recommendation8 checks
Brand top spot
Lower the bid 10%, one approved step at a time. If the top spot slips three days in a row, Lift raises a card to undo the step.
Budget that runs out early
Never a bigger budget: a 10% lower ad group bid so the budget lasts, or switch off the hours that cost twice the day’s.
Searches made exact keywords
Add each as an exact keyword, and as a negative where it was found, so spend moves rather than grows.
Apple counts, your Adjust counts
Check the windows, view installs, redownloads and time zones each side uses before trusting either count.
Ad groups Apple will not attribute
Remove the age and gender targeting if you want these installs measured. The daily budget does not change.
Apple’s lower suggestions
Apply Apple’s suggestion in one click.
Campaigns Apple is not running
The card says where to fix it in Apple Ads.
Keyword ideas
Review the ideas. The team adds the ones it wants in Apple Ads.
Lift finds every leak and fixes it in one click.
Connect Apple Ads and the first checks run on the next daily pass. Every finding comes with its evidence and a one-click fix. Click it and Tapper makes the change.