Lift · TikTok Ads
Every TikTok Ads leak, priced per day.
Daily checks across every campaign, ad group and ad in your account: no-conversion waste, efficiency against a segment benchmark, Pangle leaks, creative fatigue, learning-phase churn, and the Smart+ settings worth a decision. Each finding is priced per day, and fixed from inside Tapper.
TikTok Ads
Opportunities
Daily checks on your connected TikTok Ads account.
MONEY AT STAKE
$238/day recoverable
Ad group at frequency 5.1, CTR down 38% on its own first week
Wasted spend $74/day
Pangle converting at 2.9x the cost of in-feed placements
Wasted spend $49/day
Ad group spent $1,450 in 30 days with no conversions
Wasted spend $37/day
Ad group re-entered learning four times in 14 days
Wasted spend $31/day
Ad group delivering at 3.1x the cost per result of its segment
Wasted spend $28/day
Creative converting at under a third of its sibling
Wasted spend $19/day
Bid cap set at $18 while the ad group delivers at $11
affects $160/day
Budgets pacing 33% ahead of the monthly plan
affects $140/day
Smart+ left on for an ad group with hand-built targeting
Worth a decision
Pixel firing without the Events API on 2 events
Worth a decision
Example findings.
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in TikTok Ads.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
14 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste10 checks
No-conversion campaign waste
Pause the campaign or rework its audience, creative and landing page before spending further.
Low-conversion campaign waste
Review the campaign’s audience, bidding, creative and landing page before spending further.
Low-efficiency CPA and ROAS
Rework the campaign to bring cost per result or return back toward its benchmark.
Pause losing ad
Pause the underperforming ad so budget consolidates behind the creative that converts.
Exclude Pangle
Exclude Pangle on the campaign.
Exclude placements
Remove the placement from the campaign’s placement selection.
Creative fatigue
Rotate in fresh creative and let the fatigued ad wind down.
Learning-phase churn
Stop editing the ad group mid-learning, and consolidate budget into ad groups that can exit learning.
Audience overlap and fragmentation
Consolidate the overlapping ad groups so one of them can learn properly.
Segment underperformance
Exclude the segment or restructure the campaign around the ones that convert.
Settings
Recommendation4 checks
Smart+ and targeting expansion enabled
Confirm the expansion is intentional. Turn it off where it is not.
Target nudge
Move the control toward the campaign’s actual performance.
Budget pacing
Adjust pacing so projected month-end spend moves toward the monthly budget.
Conversion tracking health
Repair the event feed before acting on any efficiency finding that depends on it.
See what Lift finds on your TikTok Ads account
Connect TikTok Ads, and Lift starts when the Tapper team switches it on.