Omnicom Media, Tapper link up to boost campaign performance integrity for clients

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Tapper Block

Stop paying for traffic that was never real.

Tapper connects to your ad accounts and scores every interaction in real time. Invalid clicks, fake leads, and bot traffic are excluded automatically, before they fire a conversion event, corrupt your data, or waste a single dollar.

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Example visitors

Struck out: excluded from bidding before the next click is bought

Remove junk, reduce CPA

Block what hurts performance.

Plug into your ad platforms

Connect Tapper to your ad accounts in minutes. No changes to campaigns, bidding, or tracking required.

Fix the signal

Fake and low-intent clicks corrupt optimisation. Tapper cleans the signal so algorithms learn from users who actually convert.

Block what hurts performance

Fake users and junk traffic are automatically added to exclusion lists across all connected ad platforms without blocking real users.

Lower CPA. Higher CVR.

Removing wasted clicks typically drives 15-25% lower CPA and stronger conversion rates as spend refocuses on real demand.

Two jobs

Invalid traffic off your ads. Junk leads out of your CRM.

Block

Invalid traffic off your ads

Every click scored in real time and excluded before it fires a conversion event. Search, Performance Max, Meta, TikTok, mobile and display, from one integration.

Screen

Junk leads out of your CRM

Every lead carries a Tapper verdict within a minute of arriving, built from what Tapper saw before the form was filled and written onto the record in Salesforce or HubSpot. Screen never blocks a submission; your workflow decides.

ScreenScreen for SalesforceScreen for HubSpot
Choose your platform

Each platform has its own kind of invalid traffic. Tapper is built to detect and block all of it.

Google

Search

Rival clicks and bots burn budget and poison the quality signal your bidding learns from.

Block for Search
Google

Performance Max

PMax optimises itself, so invalid traffic silently retrains your asset groups and Smart Bidding.

Block for Performance Max
Social

Meta Ads

Fake form fills push up your CPL and teach lookalike audiences to chase junk leads.

Block for Meta
Social

TikTok Ads

Bot views and fake engagement inflate your metrics and quietly drag real ROAS down.

Block for TikTok
Mobile

Mobile and App UA

Click flooding, SDK spoofing and fake installs break attribution and bill you for nothing.

Block for Mobile
Programmatic

Display

Domain spoofing and hidden placements siphon spend away from the inventory you actually bought.

Block for Display
Browse every page
One integration

One platform. Every channel. Instant protection.

Most invalid traffic protection tools cover one channel. Tapper covers your entire ad mix: Google, Meta, TikTok, programmatic, and mobile in a single dashboard. One integration. Complete visibility.

Actions delivered on Google, Meta and TikTok

Your data

Adjust
Amplitude
AppsFlyer
Google BigQuery
Databricks
Google Analytics
Mixpanel
Amazon Redshift
Salesforce
Snowflake
STEP 01Growth context

Learn who your best buyers really are

Ground the engine in your business before a single bid moves.

  • Connect your first-party data

  • Set the goals each campaign serves

  • Define your high-value profiles

  • Map the funnel events that matter

STEP 02Prediction engine

Predict each user’s value at first touch

Score people the moment they arrive, not weeks after they convert.

  • Select the model that fits your data

  • Score every user’s expected value

  • Forecast the revenue still to come

  • Retrain as real behavior evolves

STEP 03Value orchestration

Win the auctions that actually pay back

Translate predictions into signals each platform can optimize on.

  • Encode the signal per channel

  • Correct for delivery bias

  • Shift budget toward high-value segments

  • Recalibrate as outcomes land

Actions delivered

Google

Filter out the low-value users draining spend

Meta

Escalate bids on your highest-value people

TikTok

TikTok

Refresh signals as behavior unfolds

Google

Retarget signups with real potential

Meta

Safeguard delivery against network exploitation

Case studies

Leading brands growing with Tapper

See how companies are protecting their ad budgets and improving ROI with Tapper.

PHD logo

25.4%

higher conversion rate

11.1%

lower CPL

“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”

Ahmed Murtadha

Ahmed Murtadha

Associate Director, PHD

Read the case study→
Public Group logo

30%

lower CPA

2x

ROAS

“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”

Dimitris Bakas

Dimitris Bakas

Senior Performance Marketing, Public Group

Read the case study→
Kama Capital logo

65%

lower CPA

36x

return on cost

“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”

Reno Mindemann

Reno Mindemann

Head of Growth, Kama Capital

Read the case study→

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real.

Book a demo and we will show you exactly what Tapper would block on your account, before you commit to anything.

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