Keep fraudulent traffic out of your Microsoft Ads
Protect your Microsoft campaigns
Microsoft Ads takes no IP exclusions through its API, so Block keeps flagged visitors out with an excluded audience on your campaigns.
Websites Block flags for invalid clicks on your Google Ads become negative sites on your Microsoft Search and Audience campaigns.
Search terms that bring invalid clicks and never convert are added as exact match negative keywords on your Search campaigns.
Monitor-only mode records what Block would exclude and excludes nothing from your campaigns, so you see the effect before anything changes.
Each exclusion is recorded with the reason Block gave it, so you can see what was kept out and why.
Block only takes back what it added. Your own negative keywords and sites are never removed.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
25.4%
higher conversion rate
11.1%
lower CPL
“Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.”
Ahmed Murtadha
Associate Director, PHD
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
Advertisers and agencies using Tapper
