Tapper Lift
Your ad account is leaking money. Lift finds every leak and names the fix.
Each finding is ranked by what it costs you per day and comes with its evidence, and you apply the fix in one click.
Google Ads
Opportunities
Daily checks on your connected Google Ads account.
MONEY AT STAKE
$510/day recoverable
24 FIXED THIS MONTH
·
$1,720 SAVED PER DAY SINCE FIXING
Latest: Target CPA lowered from $95 to $70 on "Brand · Core"Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions
Wasted spend $86/day
Search term "free car giveaway" matching broadly, nothing converting
Wasted spend $54/day
Search Partners converting at 3.4x the cost of Google Search
Wasted spend $47/day
Campaign delivering at $210 against its $68 target CPA
Wasted spend $44/day
Campaign spent $1,240 over 30 days with no conversions at all
Wasted spend $41/day
Placement "arcade-hub.app" taking budget, zero conversions
Wasted spend $39/day
Ad variant converting at under a third of its sibling
Wasted spend $33/day
Search campaign serving on Display, no conversions there
Wasted spend $29/day
Campaign past its spend threshold on 2 conversions in 30 days
Wasted spend $24/day
Campaign returning 0.8x against a 3.0x ROAS target
Wasted spend $21/day
Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate
Wasted spend $92/day
3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn
affects $140/day
Target CPA set to $95 while the campaign delivers at $61
affects $480/day
Daily budgets pacing 38% ahead of the monthly plan
affects $310/day
Search Partners left on across 6 campaigns
Worth a decision
Include Display Network still on for 4 search campaigns
Worth a decision
Automatically created assets writing copy nobody approved
Worth a decision
AI Max enabled on 3 campaigns
Worth a decision
Targeting 12 countries while 94% of conversions come from 2
Worth a decision
Example findings.
Runs every day
200+ checks
Money per day, in your currency
The exact change on every card
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in the ad platform.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
Every check, exactly as it lands in your queue
The finding in plain words, the numbers behind it, and the change to make.
Swipe sideways for all 12 waste checks.
Wasted spend $41/day
Campaign "Generic · Sedans · UAE" spent $1,230 over 30 days with 0 conversions.
No-conversion campaign waste · Google Ads
EVIDENCE
A conversion campaign with zero conversions during the selected lookback window after its spend passes the applicable threshold. Where available, the threshold is based on the benchmark CPA for comparable brand or non-brand campaigns, rather than mixing the whole account together.
WHAT TO DO
Pause the campaign or rework its targeting, creative and landing page before spending further.
TIMELINE
Detected
8d ago
Last seen
Today, 04:10
ACTION
Example.
Not all wasted budget comes from bad traffic.
Plenty of it comes from the account itself: a campaign that has not converted in weeks, keywords taking clicks and returning nothing, a bid target set so far from reality the bidding cannot work, Display expansion left on by default.
Block removes the traffic that should never have cost you money. Lift reads how the rest is spent.
Example split of one day's ad spend
- Invalid 22%
Bots and fraud clicks, spend that should never have happened.
Block removes it - Working 54%
Real people, spend that converts.
- Leaking 24%
Real people, spend that does not convert.
Lift finds it
Leaking looks like
- Keywords not converting
- Missing negatives
- Wrong bid targets
- Partner and Display leaks
- Budgets off plan
- Settings left on
One engine, every platform you buy on
Frequently asked about Lift
No. Click Fix on the card and Tapper makes the change for you, so there is no second tab and nothing to copy across. For the few account settings that can only be changed inside Google Ads itself, the card tells you exactly what to change. Every change Tapper makes is reversible.
No. Whoever holds the login clicks Fix in Tapper, and you and your agency see the same account history.
Dismiss it and tell us why. It leaves your open list straight away, and the reason comes back to us so we can tune the check and stop it firing on accounts like yours.
From your own spend, in your own currency. Recoverable waste is what the issue costs until it is fixed. Upside is profitable spend you are leaving on the table. A recommendation carries the spend it affects, which ranks it but is not a saving. The three are never added together.
See what Lift finds on your account
Connect Google Ads, and Lift starts when the Tapper team switches it on.