Tapper Lift
Your ad account is leaking money. Lift finds every leak and prices it per day.
Checks run on your connected ad account every day. Each finding is ranked by what it costs you per day, comes with its evidence, and is fixed from inside Tapper.
Google Ads
DAILY PASS COMPLETE · 18 CHECKS RUN · 19 OPEN
RANKED BY IMPACT / DAY
Opportunities
Daily checks on your connected Google Ads account. Approve a fix and Tapper makes the change.
MONEY AT STAKE
$0/day recoverable
+$0/day upside
Shown open opportunities · currencies totalled separately.
Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions
Wasted spend $86/day
Search term "free car giveaway" matching broadly, nothing converting
Wasted spend $54/day
Search Partners converting at 3.4x the cost of Google Search
Wasted spend $47/day
Campaign delivering at $210 against its $68 target CPA
Wasted spend $44/day
Campaign spent $1,240 over 30 days with no conversions at all
Wasted spend $41/day
Placement "arcade-hub.app" taking budget, zero conversions
Wasted spend $39/day
Ad variant converting at under a third of its sibling
Wasted spend $33/day
Search campaign serving on Display, no conversions there
Wasted spend $29/day
Campaign past its spend threshold on 2 conversions in 30 days
Wasted spend $24/day
Campaign returning 0.8x against a 3.0x ROAS target
Wasted spend $21/day
Campaign at 85% of budget on 7 of 8 days while beating target
Potential upside +$41/day
Ad group beating account CPA but capped by its campaign budget
Potential upside +$18/day
Target CPA set to $95 while the campaign delivers at $61
affects $480/day
Daily budgets pacing 38% ahead of the monthly plan
affects $310/day
Search Partners left on across 6 campaigns
Worth a decision
Include Display Network still on for 4 search campaigns
Worth a decision
Automatically created assets writing copy nobody approved
Worth a decision
AI Max enabled on 3 campaigns
Worth a decision
Targeting 12 countries while 94% of conversions come from 2
Worth a decision
Illustrative findings, in the layout of the Opportunities tab.
Runs every day
18 checks on Google Ads
Money per day, in your currency
Fix it from inside Tapper
Trusted by teams that measure every dollar
Not all wasted budget comes from bad traffic.
Plenty of it comes from the account itself: a campaign that has not converted in weeks, keywords taking clicks and returning nothing, a bid target set so far from reality the bidding cannot work, Display expansion left on by default.
Block removes the traffic that should never have cost you money. Lift reads how the rest is spent. Together they answer the question every performance review circles: where is this account leaking, and what do we change today?
Ad budget
100% of daily spend
Invalid
Valid spend
Block removes it
Real people
Working
Leaking
Converting
Lift finds it
Leaking looks like
Keywords not converting
Missing negatives
Wrong bid targets
Partner and Display leaks
Budgets off plan
Settings left on
Every check, exactly as it lands in your queue
Pick a category and a check. This is the card the product renders: the finding in plain words, the numbers behind it, and the change to make. Same account state, same finding, every time.
Wasted spend $41/day
Campaign "Generic · Sedans · UAE" spent $1,230 over 30 days with 0 conversions.
No-conversion campaign waste · Google Ads
EVIDENCE
A conversion campaign with zero conversions during the selected lookback window after its spend passes the applicable threshold. Where available, the threshold is based on the benchmark CPA for comparable brand or non-brand campaigns, rather than mixing the whole account together.
WHAT TO DO
Pause the campaign or rework its targeting, creative and landing page before spending further.
TIMELINE
Detected
8d ago
Last seen
Today, 04:10
AUDIT TRAIL
Tapper makes the change. Who approved it, and when, is recorded.
Three kinds of money, never added together
Optimisation tools love one big savings number. Lift refuses to produce one. Every finding carries one of three labels, the figure is per day in your own currency, and its meaning follows the label.
Recoverable waste
Estimated daily spend associated with the issue until it is fixed. The only label that is money being lost right now, and the only one that counts toward the recoverable total.
$0
/day wasted spend
Upside
Additional profitable spend or return available to you, such as a capped budget on a campaign that is beating its target. It is not being lost, so it is never added to waste.
+$0
/day potential upside
Recommendation
The volume of daily spend governed by the setting. It ranks the recommendation; it is not a saving. A target nudge moves how spend is bid rather than removing it.
$0
/day of spend affected
$628/day
One merged total would hide which of these is money you are actually losing. Lift never produces it, and neither does your monthly report.
Every estimate is the estimate at detection, and the product says so. When you action an item it moves to a ledger of what remains open, what was actioned and what closed. An item you actioned that is still being detected stays visible instead of being counted as done.
Flagged by how large it is relative to your daily spend
Severity is a share of what the account spends each day, so it means the same thing whatever your budget. A critical finding on a small account and a critical finding on a large one are equally worth acting on today.
FINDING SIZE AS A SHARE OF DAILY SPEND · ILLUSTRATIVE ACCOUNT SPENDING $1,400/DAY
$14/day · 1.0%
One placement to exclude
$33/day · 2.4%
Ad losing to its sibling
$86/day · 6.1%
Keyword with 0 conversions
0%
1%
5%
of daily spend
Critical
Money being actively wasted, worth acting on now
5% or more of daily spend
Attention
Worth reviewing soon
1% or more of daily spend
Low impact
Minor, action when convenient
Below 1% of daily spend
Tapper finds it and prices it. You approve. Tapper applies it.
You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you approve it.
01Detect
The daily pass runs 18 checks over the account. Same state, same finding, every time.
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
03Apply
Approve it and Tapper makes the change in the ad platform. No tab switching, and every change is reversible.
04Record
Who approved it and when goes straight into the audit trail on the account history.
05Resolve
The next pass confirms it cleared and closes the item. If it is still there, it stays open.
Nothing is applied without your approval.
Every finding sits open until you approve it. You stay in control, and your agency’s setup is never touched without your say-so.
Does not apply to you? Dismiss it.
A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, with the reason on record.
One engine, every platform you buy on
Every check is a rule over an entity tree, daily metrics and a benchmark. The tree is named differently on each platform. The discipline is the same.
A person on the other end, and a report that keeps score
A person reviews it with you
Your Customer Success contact reviews your open Critical opportunities with you, helps you prioritise the ones with the most money behind them, and tracks what was actioned. If a change only your agency can make, they help coordinate it.
Refund claims, packaged
Alongside opportunities, Tapper compiles evidence of invalid clicks you were charged for and packages it so you can claim that ad spend back from Google. Your monthly report shows what has been claimed and what Google has credited.
In your monthly report
Open opportunities, and how many are Critical
Total money per day recoverable
What was actioned and resolved this month
Refunds claimed and credited
Frequently asked about Lift
Mostly no. Approve the change on the card and Tapper applies it for you. A few changes still have to be made in the ad account itself, and those cards say so and tell you exactly what to change. Either way nothing is written to your account until you approve it, every change is reversible, and the record of who approved it and when is kept in Tapper.
Google Ads, Meta Ads and TikTok Ads.
From your own spend, in your own currency. Recoverable waste is what the issue costs until it is fixed. Upside is profitable spend you are leaving on the table. A recommendation carries the spend it affects, which ranks it but is not a saving. The three are never added together.
Every day. Performance checks look back 7, 14 or 30 days, 30 by default. Search-term and placement checks use up to 90 days. Settings checks fire as soon as the setting is detected.
Dismiss it and tell us why. It leaves your open list straight away, and the reason comes back to us so we can tune the check and stop it firing on accounts like yours. A brand campaign kept alive on purpose or a placement you hold for strategic reasons is your call, not ours.
Lift is in the left-hand navigation of your dashboard. Your monthly report carries the open opportunities, how many are Critical, the money per day recoverable, what was resolved, and refunds claimed.
No. Whoever holds the login approves the change in Tapper, and the audit trail records who did it and when, so the account history is shared. Your Customer Success contact helps coordinate the rest.
See what Lift finds on your account
Connect Google Ads and the first checks run on the next daily pass. Every finding comes with its evidence and a one-click fix, and nothing is applied until you approve it.