Omnicom Media, Tapper link up to boost campaign performance integrity for clients

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Tapper Lift

Your ad account is leaking money. Lift finds every leak and fixes it in one click.

Checks run on your connected ad account every day. Each finding is ranked by what it costs you per day, comes with its evidence, and is fixed from inside Tapper.

Get a demoSee every check

Google Ads

Opportunities

Daily checks on your connected Google Ads account. Click Fix and Tapper makes the change.

MONEY AT STAKE

$0/day recoverable

3 RECOMMENDATIONS

Shown open opportunities · currencies totalled separately.

24 FIXED THIS MONTH

·

$0 SAVED PER DAY SINCE FIXING

Latest: Target CPA lowered from $95 to $70 on "Brand · Core"

Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions

Wasted spend $86/day

Waste

Search term "free car giveaway" matching broadly, nothing converting

Wasted spend $54/day

Waste

Search Partners converting at 3.4x the cost of Google Search

Wasted spend $47/day

Waste

Campaign delivering at $210 against its $68 target CPA

Wasted spend $44/day

Waste

Campaign spent $1,240 over 30 days with no conversions at all

Wasted spend $41/day

Waste

Placement "arcade-hub.app" taking budget, zero conversions

Wasted spend $39/day

Waste

Ad variant converting at under a third of its sibling

Wasted spend $33/day

Waste

Search campaign serving on Display, no conversions there

Wasted spend $29/day

Waste

Campaign past its spend threshold on 2 conversions in 30 days

Wasted spend $24/day

Waste

Campaign returning 0.8x against a 3.0x ROAS target

Wasted spend $21/day

Waste

Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate

Wasted spend $92/day

Waste

3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn

affects $140/day

Recommendation

Target CPA set to $95 while the campaign delivers at $61

affects $480/day

Recommendation

Daily budgets pacing 38% ahead of the monthly plan

affects $310/day

Recommendation

Search Partners left on across 6 campaigns

Worth a decision

Setting

Include Display Network still on for 4 search campaigns

Worth a decision

Setting

Automatically created assets writing copy nobody approved

Worth a decision

Setting

AI Max enabled on 3 campaigns

Worth a decision

Setting

Targeting 12 countries while 94% of conversions come from 2

Worth a decision

Setting

Illustrative findings, in the layout of the Opportunities tab.

Runs every day

200+ checks

Money per day, in your currency

Fix it from inside Tapper

How a finding lives

Tapper finds it, prices it, and fixes it.

You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you click Fix.

Tapper

01Detect

The daily pass runs every check over the account. Same state, same finding, every time.

Tapper

02Rank

Priced per day in your currency, sorted highest first, evidence attached.

You

03Fix

Click Fix and Tapper makes the change in the ad platform. No tab switching, nothing to copy across.

You

04Undo

Changed your mind? One click puts it back. Every fix Tapper makes is reversible.

Tapper

05Resolve

The next pass confirms it cleared and closes the item. If it is still there, it stays open.

Nothing changes until you click Fix.

Every finding sits open until you act on it. You stay in control, and your agency’s setup is never touched without your say-so.

Does not apply to you? Dismiss it.

A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, and the reason you give tunes the check for accounts like yours.

A few of the 200+ checks, every one a card

Every check, exactly as it lands in your queue

This is the card the product renders: the finding in plain words, the numbers behind it, and the change to make.

CriticalWaste

Wasted spend $41/day

Campaign "Generic · Sedans · UAE" spent $1,230 over 30 days with 0 conversions.

No-conversion campaign waste · Google Ads

EVIDENCE

Lookback 30 days
0 conversions
Spend $1,230
Non-brand benchmark CPA $61

A conversion campaign with zero conversions during the selected lookback window after its spend passes the applicable threshold. Where available, the threshold is based on the benchmark CPA for comparable brand or non-brand campaigns, rather than mixing the whole account together.

WHAT TO DO

Pause the campaign or rework its targeting, creative and landing page before spending further.

TIMELINE

Detected

8d ago

Last seen

Today, 04:10

ACTION

Tapper makes the change for you. Every change is reversible.

The full Google Ads catalogue, with lookback and thresholds
The other half of wasted budget

Not all wasted budget comes from bad traffic.

Plenty of it comes from the account itself: a campaign that has not converted in weeks, keywords taking clicks and returning nothing, a bid target set so far from reality the bidding cannot work, Display expansion left on by default.

Block removes the traffic that should never have cost you money. Lift reads how the rest is spent. Together they answer the question every performance review circles: where is this account leaking, and what do we change today?

Ad budget

100% of daily spend

Invalid

Valid spend

Block removes it

Real people

Working

Leaking

Converting

Lift finds it

Leaking looks like

Keywords not converting

Missing negatives

Wrong bid targets

Partner and Display leaks

Budgets off plan

Settings left on

Platforms

One engine, every platform you buy on

Google Ads

Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions

$86/day

Search term "free car giveaway" matching broadly, nothing converting

$54/day

Search Partners converting at 3.4x the cost of Google Search

$47/day

Every Google Ads leak, priced per day. Click Fix and Tapper makes the change in Google Ads.

Lift for Google Ads
Questions

Frequently asked about Lift

No. Click Fix on the card and Tapper makes the change for you, so there is no second tab and nothing to copy across. A few account settings can only be changed inside Google Ads itself; those cards say so and tell you exactly what to change. Every change Tapper makes is reversible.

No. Whoever holds the login clicks Fix in Tapper, and you and your agency see the same account history. Your Customer Success contact helps coordinate the rest.

Dismiss it and tell us why. It leaves your open list straight away, and the reason comes back to us so we can tune the check and stop it firing on accounts like yours.

From your own spend, in your own currency. Recoverable waste is what the issue costs until it is fixed. Upside is profitable spend you are leaving on the table. A recommendation carries the spend it affects, which ranks it but is not a saving. The three are never added together.

Lift finds every leak and fixes it in one click.

Connect Google Ads and the first checks run on the next daily pass. Every finding comes with its evidence and a one-click fix. Click it and Tapper makes the change.

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