Tapper Relay
Every real conversion, back to your ad platforms.
Tapper Relay sends every real sale and won deal from your store or CRM straight to Google, Meta and TikTok, matched to the ad click it came from. The platforms see what the browser pixel misses and bid on what actually happens.
Example conversions
$84.20
SENT$129.00
SENT$12,500
SENT$58.00
WITHDRAWNEvery real sale and won deal
Matched to the ad click
Bots never counted
Each conversion counted once
From a click to a sale the platforms can see.
- Tapper captures
01A visitor clicks your ad
Tapper captures the click at the visit, so every sale can be traced back to the ad it came from.
- You sell
02They buy or move forward
Store orders and CRM steps, like lead qualified and deal won in Salesforce or HubSpot, are picked up as they happen.
- Relay matches
03Relay matches and checks
Each conversion is matched to its click. Clicks Tapper Block marks invalid are dropped, and nothing is counted twice.
- Platforms learn
04Platforms learn from real sales
Google, Meta and TikTok receive each conversion and bid on what really happens.
Give the platforms the full picture.
Real conversions in, matched to the click, counted once, with the right value.
See the sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side, tied to the ad click.
Bidding learns from real people.
Clicks Tapper Block marks invalid are never sent as conversions, so the platforms learn from real customers only.
No double counting.
No double counting, even next to the platforms’ own apps.
Revenue the platforms can trust.
Order value is net of tax and refunds, shipping excluded. A refund corrects or withdraws the conversion.
Works on any site.
Shopify, Salesforce Commerce Cloud, Magento, custom sites and lead-gen forms, with CRM steps from Salesforce or HubSpot.
Connect once.
One connection and every real conversion reaches Google, Meta and TikTok.
One setup. Three platforms.
Relay keeps Google, Meta and TikTok in step with what your store and CRM record.
Google Ads
Sales and CRM steps reach Google Ads with their value, tied to the ad click they came from, so your bidding learns from real revenue.
What Relay sends
- Store orders
- Lead qualified
- Deal won
- Refund corrections
- Duplicates checked on the order id
Meta
Orders and lead steps reach Meta without depending on the browser, so iPhone and Safari privacy no longer hide them.
What Relay sends
- Store orders
- Lead qualified
- Deal won
- Refund corrections
- Duplicates checked on the event id
TikTok
Orders and lead steps reach TikTok the same way, tied to the ad click, so TikTok sees the sales behind your ads.
What Relay sends
- Store orders
- Lead qualified
- Deal won
- Refund corrections
- Duplicates checked on the event id
Works wherever your sale is recorded.
A store or a CRM, Relay sends the conversion.
Shopify
Relay works next to the apps Shopify already runs for your ad platforms and adds what they do not send.
Relay for ShopifySalesforce
Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.
Relay for SalesforceHubSpot
Won deals and lead stages in HubSpot go back to the ad platforms on the click that brought the lead.
Relay for HubSpotCustom sites
Salesforce Commerce Cloud, Magento or a custom build: server-side conversions with no developer work.
Relay for custom sitesBuilt for the way your business converts.
Online stores and lead generation record a sale differently.
E-commerce
Every order your ads earned reaches the platforms once, with the right value and refunds taken out.
Relay for e-commerceLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads left out.
Relay for lead generationFrequently asked questions
Straight answers about how Relay sends your conversions.
Server to server. Relay sends each conversion straight from Tapper to Google, Meta and TikTok, never through the visitor's browser, so ad blockers and browser privacy settings cannot hide it.
One setup covers all three platforms.
Tapper captures the click at the visit. When the order or CRM step arrives, Relay finds the click it belongs to and sends the conversion with that click attached, so the platform can credit the right ad.
No. Relay uses each platform’s own duplicate check: the order id on Google, the event id on the other two.
On stores where a platform’s own app already sends an event, Relay sends only what that app does not.
For store orders, the value is net of tax and refunds, with shipping excluded.
When an order is refunded, Relay corrects the conversion or withdraws it, so the platforms learn your real revenue.
Any site: Shopify, Salesforce Commerce Cloud, Magento, custom builds and lead-gen forms. Relay sends store orders, and CRM steps such as lead qualified and deal won from Salesforce or HubSpot.
Clicks that Tapper Block marks invalid are never sent as conversions, so bidding learns from real people only.
Tapper Vantage adds a predicted value for each customer on top of the conversions Relay sends.
Give your ad platforms every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to your ad platforms.