From inquiry to retained client.
Tapper Vantage learns which inquiries turn into consultations and retained clients, then guides your ad spend toward the matters your firm wants more of.
Built around how your customers actually buy.
Every deal traces back to the click that started it. Stage changes, deal values and final outcomes reach your ad platforms as they happen, in the currency you report in.
Inquiry
A potential client makes contact and the ad platform counts a lead. Bidding cannot yet tell a real matter from a general question.
Qualified or not
Your intake team marks the inquiry as viable or not: wrong practice area, a conflict, a duplicate entry. Vantage feeds that decision back so bidding stops paying for more of the same.
Consultation booked
When a consultation is scheduled, Vantage reports the stage change straight away, while bidding can still learn from it and find similar clients.
Client retained
The fee arrangement goes to bidding with the click. A retained client counts for what the matter is worth, not as one more inquiry.
Matter opened or withdrawn
If the client withdraws before the matter opens, Vantage sends a correction afterwards. Your reported return reflects the fees that were actually earned.
One working session at onboarding.
Your CRM admin picks the fields that show deal quality for your business, such as consultation outcome, fee arrangement, practice area, matter type. Vantage gets read access to that named list of fields and nothing more.
Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.
That is the full list. Your sales team keeps working the way it does now, and nothing new is installed inside your CRM.
Put predictive intelligence behind every campaign.
Book a demo and see how Tapper Vantage steers your ad spend toward the matters your business counts, from the first click to the final outcome.