From inquiry to retained client.
Tapper Vantage learns which inquiries turn into consultations and retained clients. Vantage is built to use that as the signal that guides your ad spend toward the matters your firm wants more of.
Built around how your customers actually buy.
Every deal traces back to the click that started it. Vantage is built to pass stage changes, deal values and final outcomes to your ad platforms as signals, in the currency you report in.
Inquiry
A potential client makes contact and the ad platform counts a lead. Bidding cannot yet tell a real matter from a general question.
Qualified or not
Your intake team marks the inquiry as viable or not: wrong practice area, a conflict, a duplicate entry. Vantage is built to feed that decision back so bidding stops paying for more of the same.
Consultation booked
When a consultation is scheduled, Vantage is built to report the stage change straight away, while bidding can still learn from it and find similar clients.
Client retained
The fee arrangement is built to go to bidding with the click. A retained client is built to count for what the matter is worth, not as one more inquiry.
Matter opened or withdrawn
If the client withdraws before the matter opens, Vantage is built to send a correction afterwards. Your reported return can reflect the fees that were actually earned.
One working session at onboarding.
Your CRM admin picks the fields that show deal quality for your business, such as consultation outcome, fee arrangement, practice area, matter type. Vantage gets read access to that named list of fields and nothing more.
Your lead form needs to store the ad click id with every lead it saves. If it does not do that yet, we walk your team through the standard change.
Your sales team keeps working the way it does now.
Put predictive intelligence behind every campaign.
Get a demo and see how Tapper Vantage would steer your ad spend toward the matters your business counts, from the first click to the final outcome.