Lift for products
See which products sell, and which only spend.
Lift puts every product in a group, from best sellers to products with no sales, and labels it every day in Merchant Center and your Meta catalog. Your campaigns filter on the label, and you act on the groups from inside Tapper.
Example products
Products
Product
Group
Spend
Sales
Linen shirt, white
PMax, Shopping
$1,284 spend, 212 sales
$1,284
212
Glass vase, tall
PMax
$318 spend, 0 sales
$318
0
Rattan basket
PMax
$38 spend, 47 sales
$38
47
Desk lamp, brass
Shopping
$366 spend, 9 sales
$366
9
Running shoe, navy
PMax
$1,102 spend, 164 sales
$1,102
164
Leather belt, tan
PMax
$191 spend, 0 sales
$191
0
Silk scarf, print
Shopping
$22 spend, 31 sales
$22
31
Ceramic mug set
PMax, Shopping
$412 spend, 14 sales
$412
14
Last 30 days. Example products and figures.
Four product groups
A Tapper label, updated daily
Exclude with Undo
Back in when back in stock
From your products to your campaigns.
- Lift sorts
01Every product in a group
Best seller, hidden gem, under target or no sales, worked out again every day.
- Lift labels
02A label your campaigns read
Each product gets a Tapper label in Merchant Center and your Meta catalog, updated daily.
- You choose
03Make the move
Exclude no-sales products from Performance Max, or follow the best sellers plan.
- Lift puts back
04Back in stock, back in
A product you excluded goes back into your campaigns once it is back in stock.
Every product lands in a group.
Groups are worked out again every day, so you always see where each product stands.
Your top quarter of products by sales value over 30 days, with at least 3 sales.
In your top quarter by sales, yet shown less than your typical product.
They sell, but miss the return or cost target of the campaigns that show them.
No sale in 30 days, after spending at least what a sale usually costs you.
Your groups, in your campaigns.
Lift writes each product's group as a Tapper label in Merchant Center and your Meta catalog, and updates it every day. Your team or agency builds on it: leave out “tapper no sales”, give “tapper best seller” a campaign of its own.
Tapper label, updated daily
Product
Label
Linen shirt, white
shopify_US_81042_5521
tapper best seller
Glass vase, tall
shopify_US_77310_4107
tapper no sales
Rattan basket
shopify_US_80455_5016
tapper hidden gem
Desk lamp, brass
shopify_US_79120_4688
tapper under target
Example products.
Two moves, from inside Tapper.
Exclude the products that only spend from your Performance Max campaigns, with Undo. Give your best sellers a campaign of their own with the best sellers plan, on the budget you already have.
Products with no sales
Stop paying for 46 products with no sales
$4,212
spent in 30 days, with no sale
Example figures.
The best sellers plan
PMax, all products, $600 a day today
Best sellers, a campaign of their own
$246
Every other product
$354
Total a day
$600
Example figures.
Frequently asked about Lift
Performance Max. In any other campaign that filters on product labels, such as Shopping, use the Tapper label to include or leave out a group yourself.
No. Products are excluded only when you press Exclude, and Undo puts them back. A product you excluded goes back in by itself once it is back in stock.
No. The plan splits each campaign's budget for today between your best sellers and the rest. The total stays the same.
See which of your products only spend.
Get a demo, and see every product of your store in its group.