Tapper Reach
Audiences from your customers, fresh every morning.
Tapper Reach builds audiences from your real orders, leads and visits, like your future big spenders and the people about to buy, and updates them every morning inside your ad platforms. Bots and junk leads are never in them.
Audiences
Built from your own customers. Updated every morning.
Future big spenders
About to buy
Lapsed customers
Recent buyers
Built from your own customers
Updated every morning
Bots and junk leads left out
Google, Meta and TikTok
From your own data to audiences the platforms use.
- Your data
01Your customers, as you know them
Visits and actions on your site, orders and refunds from your store, deals and stages from Salesforce or HubSpot.
- Tapper cleans
02Bots and junk leads taken out
Tapper Block removes bots and invalid visitors. Tapper Screen removes junk leads. Only real people go further.
- Reach builds
03Ready-made audiences
Each audience is a plain rule over your data, with Tapper Vantage’s predicted customer value as one of its inputs.
- Platforms find more
04Kept fresh every day
Each audience is created once in your account on each of your ad platforms and refreshed every day: people added and removed, nothing uploaded by hand.
Give the platforms better people to find.
Ad platforms find more of whoever they are shown. Reach shows them your real customers.
Lookalikes of your best, not of everyone.
Future big spenders uses Tapper Vantage’s predicted value, so a lookalike looks like the customers worth the most, not like every one-time buyer.
Real people only.
A bot or a junk lead is never in an audience. Tapper Block and Tapper Screen decide who is real.
Always up to date.
Every audience refreshes daily. New customers join, and people who no longer fit leave.
No more list uploads.
No exports, no spreadsheets and no customer list uploaded by hand once a quarter.
Visitors the pixel misses.
Website audiences are built on the events Tapper Relay sends server to server, not only on what the browser pixel sees.
Your data stays yours.
Email and phone leave only hashed, only where your consent setting allows, and only for the platform’s own matching.
Seven audiences, ready when Reach is on.
Each one is a plain rule over your own data. Add your own rule beside them.
Future big spenders
Customers in the top band of Tapper Vantage’s predicted value. Use it for lookalikes and higher bids.
Best customers
The highest real revenue over 12 months, refunds taken out. Use it for lookalikes and loyalty campaigns.
About to buy
Real visitors who viewed products or filled a cart in the last 7 days and have not ordered since.
Lapsed customers
People who bought before and have bought nothing in 90 days. Use it to win them back.
Recent buyers
Everyone who ordered in the last 30 days. Leave them out of acquisition, or offer the next product.
Qualified leads
Every lead your CRM moved to qualified or better, so the platforms look for the leads that close.
Leave out
Refund-heavy customers and junk leads, kept out of your campaigns.
Your own audience
Any rule of your own over the same data, kept fresh every day like the rest.
Your audiences, inside each platform.
Reach keeps your audiences on your ad platforms in step with your own data.
Google Ads
Customer lists reach Google Ads through Customer Match, on hashed email and phone. Website audiences come from the conversions and events Tapper Relay sends.
Meta
Customer lists become Custom Audiences, on hashed email and phone. Website audiences are event-based Custom Audiences on the events Relay sends through the Conversions API.
TikTok
Customer lists become Custom Audiences from a customer file, on hashed email and phone. Website audiences are built on the Events API events Relay sends.
Frequently asked questions
Straight answers about how Reach builds and syncs your audiences.
From what Tapper already holds for you: visits and actions on your site, orders and refunds from Shopify or your store, and deals and stages from Salesforce or HubSpot.
Tapper Block removes bots and invalid visitors, and Tapper Screen removes junk leads, before any audience is built. A bot or a junk lead is never in an audience.
Tapper Vantage’s predicted customer value. Customers in its top band are in the audience, so a lookalike of it looks like the customers worth the most, not like every one-time buyer.
Every day. People who now fit are added and people who no longer fit are removed, with nothing uploaded by hand.
Customer lists go to Google, Meta and TikTok, matched on hashed email and phone: Customer Match on Google, Custom Audiences on the other two.
Website audiences are built on the events Tapper Relay sends server to server: Google’s from Relay’s conversions and events, Meta’s on the Conversions API events, TikTok’s on the Events API events.
Only hashed email and phone, only where your consent setting allows it, and only for the platform’s own matching.
The audiences live in your ad account. Tapper keeps the rules, not copies of the platforms’ audiences.
“Tapper - ” and the audience’s name, for example “Tapper - Best Customers”, so you always know which audiences Reach keeps up to date.
Yes. Reach is switched on per ad account, and it creates nothing in an account until it is switched on there.
Yes. Add your own rule over the same data, and Reach keeps that audience fresh the same way.
Show your ad platforms who is worth finding.
Get a demo and we will show you which audiences Reach would build from your own customers.