Stop paying for fake traffic. Lower your CPA by 20%
Fake clicks never convert. They drain budget, pollute your data, and push CPAs up. Tapper blocks them in real time so your spend goes to real buyers.
Protecting:
Meta
TikTok
Affiliate
Mobile UA
Display
Trusted by leading brands worldwide
Google AdsMeta AdsTraffic Analytics
Ad spend protected
Invalid traffic type
Cost per acquisition
-18%
Protection Status
Protection across every channel
Invalid traffic doesn't stick to one platform. Tapper protects your entire media mix: search, social, mobile, programmatic, and affiliate.
Google Search
Competitor clicks and bot traffic drain budget and corrupt quality scores. Tapper blocks invalid traffic before it touches your account and cleans the signal for smarter bidding.
Learn morePerformance Max
PMax campaigns are particularly exposed to low-quality traffic because they optimise automatically. Tapper filters invalid signals before they distort your asset group performance and Smart Bidding.
Learn moreMeta Ads
Invalid form fills corrupt your audience signals and push up CPLs. Tapper filters low-quality traffic before it damages your Meta optimisation and lookalike audiences.
Learn moreTikTok Ads
Bot-driven views and fake engagement inflate your metrics and mislead your algorithm. Tapper detects and blocks invalid TikTok traffic in real time to protect your ROAS.
Learn moreMobile & app UA
Click flooding, SDK spoofing, and fake installs inflate your user acquisition numbers and break attribution. Tapper catches fraud before it hits your MMP and drains your budget.
Learn moreDisplay
Domain spoofing and hidden ad placement fraud siphon budget from legitimate inventory. Tapper monitors display traffic in real time to keep your spend on verified placements.
Learn moreAffiliate
Click stuffing and fake conversions bleed your affiliate programme dry. Tapper flags invalid activity at the source, in real time, so you only pay for genuine performance.
Learn moreNo fraud type gets through
Tapper detects and blocks every known form of invalid traffic, in real time, across every channel.
proxies
web crawlers
botnets
fake installs
competitors clicks
affiliate fraud
fraudsters
proxies
web crawlers
botnets
fake installs
competitors clicks
affiliate fraud
fraudsters
proxies
web crawlers
botnets
fake installs
competitors clicks
affiliate fraud
fraudsters
How Much Are You Losing to Click Fraud?
Move the sliders to see your estimated monthly click fraud loss and what you'd recover with Tapper
Industry Fraud Rate
Monthly Spend
$1,000
AVG. COST PER CONVERSION (optional)
Your Estimated Numbers
Monthly fraud loss
$220
Annual fraud loss
$2,640
Monthly budget recovered with Tapper
$187
Powerful protection, zero effort
Real-time monitoring and blocking that goes beyond basic platform defenses. Get complete visibility and control over your ad traffic.
Plug into Google & Meta
Connect Tapper to your Google Ads and Meta accounts in minutes. No changes to campaigns, bidding, or tracking required.
Fix the signal
Fake and low-intent clicks corrupt optimisation. Tapper cleans the signal so algorithms learn from users who actually convert.
Block what hurts performance
Fake users and junk traffic are automatically added to Google and Meta exclusion lists without blocking real users.
Lower CPA. Higher CVR.
Removing wasted clicks typically drives 15–25% lower CPA and stronger conversion rates as spend refocuses on real demand.
See where waste lives
Pinpoint invalid traffic by keyword, placement, geography, device, and campaign, and understand what's dragging down CPA and CVR.
Prove lift vs baseline
Compare CPA and conversion rate before and after Tapper, so performance gains are measurable, not anecdotal.
Don't settle for ordinary protection
| Feature | Tapper | Default Protection |
|---|---|---|
Real-time blocking | Under 3 seconds | 24 hours |
Click threshold limitations | Customizable | Fixed |
Visitors Analytics | Cyber security tests | Limited |
VPN filtering | Opt-in filtering | Basic |
Industry-based data | ||
Auto IP & User Exclusions | ||
Adaptive Bid Shield™ | ||
Clean Signal Guard | ||
Advanced IP Range Exclusion |
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“Since integrating Tapper, we've eliminated a huge chunk of wasted ad spend from bot and competitor clicks. The real-time protection, clear analytics, and effortless setup have given us full confidence in our campaigns. Tapper doesn't just save budget, it's boosted our ROI and made every click count.”
J.B. Koomson
Head of Marketing, Elite Merit Real Estate
Trusted by leading brands worldwide
Frequently asked questions
Get answers to common questions about ad fraud and how Tapper protects your campaigns.
Tapper enhances ad performance by detecting and blocking invalid traffic in real time using machine learning that analyzes click behavior to identify fraud, ensuring genuine engagement through direct ad platform integrations that optimize ad spend and maximize campaign efficiency.
Invalid traffic consists of clicks or impressions that don't come from real users with genuine intent, including bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain, as well as misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
Warning indicators include high bounce rates, low-quality leads, extreme statistics (100% bounce rate, 0 seconds on site), unusual patterns (overly consistent or random traffic distribution), illogical traffic timing (high volume at night), high traffic from specific referral sites with high bounce rates, and visitors following identical navigation patterns before exiting on the same page.
Setup takes just 5 minutes: connect your ad accounts, paste the tracking code via Google Tag Manager, and the system automatically blocks fraudulent traffic 24/7 with AI models handling integration.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, functioning as a processor when blocking fraudulent traffic under legitimate interests per GDPR Article 6(1)(f), collecting only necessary data with minimal impact while adhering to ad platform policies.
Approximately 10.5% of ad clicks are invalid, representing up to $100 billion in wasted ad spend in 2025. For example, a $5 million campaign with 3:1 return on ad spend experiences "$250K in wasted ad spend plus another $750K in missed revenue" from a 5% invalid traffic rate.
Ready to stop wasting ad spend?
Join 500+ companies already saving thousands on their digital advertising. Start your free trial today, no credit card required.
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5-minute setup