Vantage · Lift · Block · Relay
Bid for the customers worth more, not the cheapest conversion.
Tapper predicts what each customer is worth and sends that value to your ad platforms, so they bid for customers who pay back.
Advertisers and agencies using Tapper
What Tapper does for your ads
Tapper Vantage
Higher ROAS from predicted value. Tapper predicts what each customer is worth and sends that value to your ad platforms, so they bid for customers who pay back, not cheap clicks.
About VantageTapper Lift
Less waste, with one-click fixes. Lift checks your ad account every day, prices every leak it finds and names the fix. Apply it in one click, and undo any change Tapper makes.
About LiftTapper Block
Lower CPA by removing fraudulent traffic. Bots, click farms, fake clicks and repeat clicks go to the exclusion lists on your connected ad platforms, so your budget reaches real people.
About BlockTapper Relay
Every real sale counted on your ad platforms. Relay sends each sale and won deal straight to them, matched to the ad click it came from, including the ones the browser pixel misses.
About RelayTapper Reach
Better audiences from your own customers. Reach builds them from your orders, visits and CRM, real people only, and refreshes them on your ad platforms every day.
About ReachTapper Truth
The real result of your ads. Truth matches every real order to the ad click that led to it, sets it against what each platform claims, and runs holdout tests on your own channels.
About TruthYour ad campaigns are optimizing for the wrong users
Most teams are asking for users who convert. Not users who stay, spend, and grow.
Platforms have a 7-day window to observe conversions and optimize campaigns on them. But for most businesses, a customer's true value won't be clear for weeks or months.
So teams fall back on proxy events like an install, a signup, a first transaction. But that only tells platforms to find more people who convert, not more people worth keeping. Campaigns keep running, but the user mix quietly concentrates around the wrong people. By the time it shows up in cohort quality, the damage is months in the making.
Tell us who is worth winning. The engine handles the rest.
Tapper Vantage reads your first-party data, predicts the lifetime value behind every visit, and feeds that intelligence straight into your ad platforms as a signal they can bid on.
Your data
Connect your data
Start from the events and outcomes your CRM, store or app already log.
Connect your first-party data
Set the goals each campaign serves
Map the funnel events that matter
Score each prospect
Give each prospect a value score for how much they are likely to be worth.
Define your high-value profiles
Select the model that fits your data
Score every user’s expected value
Send scores to the platforms
Send those value scores to Google, Meta, TikTok, Microsoft, LinkedIn, Snapchat and Apple as optimization signals.
Forecast the revenue still to come
Encode the signal per channel
Correct for delivery bias
Campaigns bid on value
Your campaigns now bid for the customers worth the most, and your budget follows revenue.
Shift budget toward high-value segments
Recalibrate as outcomes land
Retrain as real behavior evolves
Actions delivered
Filter out the low-value users draining spend
Meta
Escalate bids on your highest-value people
TikTok
Refresh signals as behavior unfolds
Retarget signups with real potential
Meta
Safeguard delivery against network exploitation
Continuous learning and performance
Every result flows back in, so each prediction improves.
Focus optimization on the metrics that matter.
Lead Quality
Prioritize prospects with stronger business potential.
Conversion
Focus on prospects more likely to convert.
Revenue
Optimize toward stronger revenue outcomes.
LTV
Prioritize customers with greater long-term value.
Less waste: Lift finds every leak in your ad account, and you fix it in one click.
Checks run on your connected ad account every day, and each finding comes with its evidence.
200+ checks, every day
Lift reads how the rest of your budget is spent: stalled campaigns, keywords that return nothing, bid targets set out of reach.
Ranked by what it costs you
Each finding shows the money per day it costs, in your own currency, so you start with the biggest leak.
Fix it in the app
Click Fix and Tapper makes the change. Every change Tapper makes is reversible.
Lower CPA: Block removes fraudulent traffic before it costs you money.
It works across every channel: Search, Performance Max, Meta, TikTok, mobile and app, and Display.
Plugs into your ad platforms
Connect Tapper to your ad accounts in minutes. No changes to campaigns, bidding, or tracking required.
Excludes fraudulent traffic automatically
Bots, click farms, fake clicks and repeat clicks are added to exclusion lists across all connected ad platforms without blocking real users.
Lower CPA, higher CVR
Removing wasted clicks refocuses spend on real demand, and every pilot measures the change in CPA on your own account.
A prediction alone does not move bidding. Vantage tunes it for each ad platform.
Before a value reaches an ad platform, Vantage calibrates it, times it and checks it against your business rules, so the platform learns from customers worth more.
- Channel Encoding
- Value Calibration
- Extreme Value Protection
- Business Policy Implementation
- Model Drift Correction
- User Mix Correction
- Timing Optimization
- Seasonality Response
- Campaign Stability
Higher ROAS on the ad platforms you already run.
Whether you're new to value-based bidding or already run it in-house, Tapper gets more out of every dollar you spend on your ad platforms.
Google Ads
Feed value-based bidding across Search, Performance Max, App, and Demand Gen, so Google optimizes toward predicted lifetime value, not just clicks.
Supported campaigns
Meta
We are testing predicted value with Meta’s value optimization, so Meta can look past the first purchase to the customers actually worth keeping.
Campaigns in testing
TikTok
We are testing predicted value with TikTok’s value optimization, so TikTok can learn to find your highest-value users, not just your cheapest conversions.
Campaigns in testing
Higher ROAS without building and running your own value models.
Getting predicted value to move bidding takes years of iteration and constant upkeep.
Building in-house
What teams discover
Most LTV models are built for reporting, not real-time campaign activation. Having one isn't enough.
Without signal engineering, raw predictions get treated as ground truth, and small errors get amplified at auction scale.
Each platform has its own signal requirements, timing logic, and learning behavior, and they change without notice.
Without continuous debiasing, the user mix quietly shifts toward people who won't drive the business.
Getting this right requires 3 to 5 senior hires, 12 to 18 months to first results, and a permanent operational commitment.
With Tapper Vantage
What runs for you
Models are purpose-built for activation and auto-retrain as your business, funnel, and user mix continuously evolve.
Autonomous signal engineering encodes, times, and calibrates predictions for how each platform actually learns.
Separate model variants deploy per ad network, each tuned to that platform's learning algorithm and updated automatically as platforms evolve.
Continuous debiasing runs in the background, keeping platforms pointed toward the users who will actually drive your business.
Your team stays focused on your product while Tapper handles the activation layer.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
No new system to learn. No workflow to change.
Tapper runs via API, connects to your existing data infrastructure, and dispatches signals directly to ad platforms.
Setup
Connect
Connect your data warehouse in days, not months.
Learning
Model
Proprietary machine learning trained on your data.
Built for secure business use.
Tapper is designed around secure connections, controlled access, and client-specific environments.
Get more value from every ad dollar.
Higher ROAS, less waste, lower CPA and every real sale counted, on the ad platforms you already run.