Vantage for Google Ads
Bid on what each customer is worth, on Google Ads.
Tapper Vantage predicts what each new customer will be worth. That value is built to be the conversion value for Google Ads value-based bidding, so bidding can go after the customers who bring the most revenue, not the cheapest conversion.
Example conversions
Conversion values
Google Ads
Customer
First order
Conversion value
Customer 1042
$48
$212
Customer 1043
$120
$386
Customer 1044
$35
$64
Customer 1045
$62
$295
Customer 1046
$95
Refunded, value taken out
One conversion per customer, valued at what Vantage predicts they are worth. Example customers and figures.
Predicted value per customer
One conversion per customer
For value-based bidding
In testing
From your data to Google Ads bidding.
- You connect
01Connect your data
Connect your CRM or your store to Tapper.
- Vantage predicts
02Predict each customer’s value
Each new customer gets a predicted value, from your own CRM and store data.
- Vantage sends
03Send it as the conversion value
Vantage is built to give Google Ads one conversion per customer, carrying that predicted value.
- Google Ads bids
04Bid on value
Vantage is built to give value-based bidding the number it needs to put your budget behind the customers worth the most.
A value it can bid on.
Each conversion would carry what the customer is worth, so value-based bidding has the right number to work with.
Value, not volume
Two conversions can be worth very different amounts. With the value on each, bidding can tell which is which and go after more of the valuable kind.
One conversion per customer
Each customer is built to count once, with the value Vantage predicts for them, so bidding can learn who is worth the most.
Refunds taken back out
A refunded order is built to have its value taken back out of the conversion, so bidding does not keep paying for it.
Frequently asked questions
Straight answers about Vantage for Google Ads.
Vantage for Google Ads is built to send predicted value for value-based bidding. Get a demo and we will show you how it would run on your account.
Any campaign that bids on conversion value, such as Maximize conversion value or a target ROAS.
Its value is built to be taken back out of the conversion, so bidding stops paying for a sale that did not stick.
No. A customer is built to count as one conversion, valued at what Vantage predicts that customer is worth.
Put predicted customer value to work in Google Ads.
Get a demo and see how Vantage would work on your own Google Ads account.