WPP Media MENA boosts client campaign efficiency with Tapper Partnership

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SUCCESS STORIES

Results That Drive Performance

See how businesses across industries are saving money and improving campaign performance with Tapper.
INFINITI & Omnicom

Automotive

INFINITI & Omnicom

During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA — a meaningful efficiency gain for INFINITI's 2026 growth plans.

11.4%
Lower CPA
14%
More Conversions
4.35%
Lower CPC
David Barnes

David Barnes

Data & Technology Lead, Omnicom Group
Du Telecom

Business

Du Telecom

Tapper played a key role in improving the efficiency of Du’s performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

13%
Lower CPA
8.6%
Higher Order Rate
Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand
Public Group

Finance

Public Group

With Tapper's protection we were able to identify and block invalid clicks in real time. The impact on our campaign efficiency was immediate, allowing us to hit ROAS targets we hadn't reached before.

2x
ROAS
30%
Lower CPA
26%
More Conversions
Dimitris Bakas

Dimitris Bakas

Senior Performance Marketing, Public Group
Elite Merit Real Estate

Real Estate

Elite Merit Real Estate

Since integrating Tapper, we’ve eliminated a huge chunk of wasted ad spend from bot and competitor clicks. Tapper doesn’t just save budget, it’s boosted our ROI and made every click count.

20%
Lower CPA
44%
More Conversions
Justice Koomson

Justice Koomson

Head of Marketing, Elite Merit Real Estate
Kama Capital

Finance

Kama Capital

Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to- implement tools in our entire marketing stack.

65%
Lower CPA
85%
More Conversions
Reno Mindemann

Reno Mindemann

Head of Growth, Kama Capital
Regit

Automotive

Regit

"We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity

2x
ROAS
X3
Conversions
12%
Spend Retrieved
Stuart Parkin

Stuart Parkin

Director of Operations, at Regit

$2M+

Ad Budget Saved

25%

Average ROI Increase

20%

Improvement in CPA