Lift for Google Ads
Every Google Ads leak, priced per day.
Lift runs more than 200 checks across your connected Google Ads account every day, from keywords spending without converting to targets set away from what the account really delivers. Each finding is priced per day, and fixed from inside Tapper.
Google Ads
Opportunities
Daily checks on your connected Google Ads account.
MONEY AT STAKE
$510/day recoverable
24 FIXED THIS MONTH
·
$1,720 SAVED PER DAY SINCE FIXING
Latest: Target CPA lowered from $95 to $70 on "Brand · Core"Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions
Wasted spend $86/day
Search term "free car giveaway" matching broadly, nothing converting
Wasted spend $54/day
Search Partners converting at 3.4x the cost of Google Search
Wasted spend $47/day
Campaign delivering at $210 against its $68 target CPA
Wasted spend $44/day
Campaign spent $1,240 over 30 days with no conversions at all
Wasted spend $41/day
Placement "arcade-hub.app" taking budget, zero conversions
Wasted spend $39/day
Ad variant converting at under a third of its sibling
Wasted spend $33/day
Search campaign serving on Display, no conversions there
Wasted spend $29/day
Campaign past its spend threshold on 2 conversions in 30 days
Wasted spend $24/day
Campaign returning 0.8x against a 3.0x ROAS target
Wasted spend $21/day
Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate
Wasted spend $92/day
3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn
affects $140/day
Target CPA set to $95 while the campaign delivers at $61
affects $480/day
Daily budgets pacing 38% ahead of the monthly plan
affects $310/day
Search Partners left on across 6 campaigns
Worth a decision
Include Display Network still on for 4 search campaigns
Worth a decision
Automatically created assets writing copy nobody approved
Worth a decision
AI Max enabled on 3 campaigns
Worth a decision
Targeting 12 countries while 94% of conversions come from 2
Worth a decision
Example findings.
200+ checks
5 levels of the account
Money per day, in your currency
Fix it from inside Tapper
Every level of a Google Ads account, every day
Lift reads the account from the top down and compares each item with its peers.
5 levels · 200+ checks
Account
Lookback window, monthly budget, benchmark CPA per brand and non-brand segment.
Budget pacing · Automatically created assets · Location inconsistencies
Campaign
Spend, conversions, targets, network settings, channels and pacing.
No-conversion waste · Low-conversion waste · Too few conversions · Low-efficiency CPA / ROAS · Target nudge · Demand Gen channel · Search Partners · Display on Search · AI Max
Ad group
The comparison population for keywords and ads, with the campaign as fallback when it is thin.
Sibling comparison base
Keyword and search term
Up to 90 days of query data for negatives, with active bid keywords protected.
Pause keyword · Add negative keyword
Ad and placement
Sibling ads at 95% confidence, and up to 90 days of placement data.
Pause losing ad · Exclude placements
Some of the checks Lift runs on Google Ads, as they land in your queue
Pick a check to see the finding in plain words, the numbers behind it and the change to make.
Swipe sideways for all 12 waste checks.
Wasted spend $41/day
Campaign "Generic · Sedans · UAE" spent $1,230 over 30 days with 0 conversions.
No-conversion campaign waste · Google Ads
EVIDENCE
A conversion campaign with zero conversions during the selected lookback window after its spend passes the applicable threshold. Where available, the threshold is based on the benchmark CPA for comparable brand or non-brand campaigns, rather than mixing the whole account together.
WHAT TO DO
Pause the campaign or rework its targeting, creative and landing page before spending further.
TIMELINE
Detected
8d ago
Last seen
Today, 04:10
ACTION
Example.
19 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste12 checks
No-conversion campaign waste
Pause the campaign or rework its targeting, creative and landing page before spending further.
Low-conversion campaign waste
Review the campaign’s targeting, bidding, creative and landing page before spending further.
Low-efficiency CPA
Rework the campaign to bring CPA back toward target.
Low-efficiency ROAS
Rework the campaign to improve return on ad spend.
Pause losing ad
Pause the underperforming ad so budget consolidates behind stronger creative.
Pause keyword
Pause the underperforming keyword.
Add negative keyword
Add the search term as an exact-match negative keyword.
Disable Search Partners
Turn off Search Partners for the campaign.
Disable Display on Search
Turn off Include Display Network for that Search campaign.
Exclude placements
Add the placement to the campaign’s placement exclusions.
Too few conversions to optimize
Consolidate starved campaigns, widen the conversion action they optimize for, or move them to a bid strategy that does not depend on conversion volume.
Switch off a Demand Gen channel
Switch the channel off in the campaign settings and let the budget flow to the channels that convert.
Settings
Recommendation7 checks
Search Partners enabled
Review whether Search Partners is intended for the campaign. Turn it off if it is not.
Display Network enabled on Search
Review whether Display expansion is intended. Turn it off for Search-only campaigns.
Automatically created assets enabled
Review whether automatically generated assets are intended and disable them where appropriate.
AI Max features enabled
Review the enabled AI Max features and disable anything that was not intentionally activated.
Location inconsistencies
Review the affected campaigns and correct location settings that do not match the intended targeting strategy.
Target nudge
Lower the Target CPA, or raise the Target ROAS, toward the campaign’s actual performance.
Budget pacing
Adjust pacing so projected month-end spend moves toward the monthly budget.
Tuned to fire on money, not on noise
Lift uses an account-level lookback window of 7, 14 or 30 days across its performance checks, with 30 days as the default. Search-term and placement checks can use up to 90 days of data. Where a check relies on a benchmark CPA, brand campaigns are compared with brand campaigns and non-brand with non-brand; where that split cannot be established, the account benchmark is used with a stricter 5x threshold.
What Lift does not flag here
Deliberate choices you have confirmed
A brand campaign kept alive on purpose, a test you are running, a placement you keep for strategic reasons: dismiss the finding once and it stays out of your open list.
Anything with too little data
Efficiency checks need at least 5 conversions and target nudges at least 10, so ordinary day-to-day noise never becomes a finding.
Flagged by how large it is relative to your daily spend
The same share means the same severity, whatever your budget.
FINDING SIZE AS A SHARE OF DAILY SPEND · EXAMPLE ACCOUNT SPENDING $1,400/DAY
$14/day · 1.0%
One placement to exclude
$33/day · 2.4%
Ad losing to its sibling
$86/day · 6.1%
Keyword with 0 conversions
0%
1%
5%
of daily spend
Critical
Money being actively wasted, worth acting on now
5% or more of daily spend
Attention
Worth reviewing soon
1% or more of daily spend
Low impact
Minor, action when convenient
Below 1% of daily spend
Tapper finds and prices it. You decide what changes.
- Tapper checks
01Detect
The daily pass runs every check over the account.
- Tapper ranks
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
- You click
03Fix
Click Fix and Tapper makes the change in Google Ads.
- You click
04Undo
Changed your mind? One click puts it back.
- Tapper checks
05Resolve
The next pass confirms it cleared and closes the item.
Nothing changes until you click Fix.
Does not apply to you? Dismiss it.
A brand campaign you run at a loss on purpose, a test, a placement you keep for strategic reasons: dismiss it once and it leaves your open list.
See what Lift finds on your Google Ads account
Connect Google Ads, and Lift starts when the Tapper team switches it on.
Lift on Meta Ads, TikTok Ads, Apple Ads and Snapchat Ads
The same engine and the same money rules, in each platform's own vocabulary.