Lift for Google Ads
Every Google Ads leak, priced per day.
Lift runs more than 200 checks across your connected Google Ads account every day, from keywords spending without converting to targets set away from what the account really delivers. Each finding is priced per day, and fixed from inside Tapper.
Google Ads
Opportunities
Daily checks on your connected Google Ads account. Click Fix and Tapper makes the change.
MONEY AT STAKE
$0/day recoverable
Shown open opportunities · currencies totalled separately.
24 FIXED THIS MONTH
·
$0 SAVED PER DAY SINCE FIXING
Latest: Target CPA lowered from $95 to $70 on "Brand · Core"
Keyword "cheap suv deals" spent $2,580 in 30 days with no conversions
Wasted spend $86/day
Search term "free car giveaway" matching broadly, nothing converting
Wasted spend $54/day
Search Partners converting at 3.4x the cost of Google Search
Wasted spend $47/day
Campaign delivering at $210 against its $68 target CPA
Wasted spend $44/day
Campaign spent $1,240 over 30 days with no conversions at all
Wasted spend $41/day
Placement "arcade-hub.app" taking budget, zero conversions
Wasted spend $39/day
Ad variant converting at under a third of its sibling
Wasted spend $33/day
Search campaign serving on Display, no conversions there
Wasted spend $29/day
Campaign past its spend threshold on 2 conversions in 30 days
Wasted spend $24/day
Campaign returning 0.8x against a 3.0x ROAS target
Wasted spend $21/day
Discover taking $92 a day on a Demand Gen campaign, 0.3x the YouTube rate
Wasted spend $92/day
3 campaigns below 30 conversions in 30 days, too few for Smart Bidding to learn
affects $140/day
Target CPA set to $95 while the campaign delivers at $61
affects $480/day
Daily budgets pacing 38% ahead of the monthly plan
affects $310/day
Search Partners left on across 6 campaigns
Worth a decision
Include Display Network still on for 4 search campaigns
Worth a decision
Automatically created assets writing copy nobody approved
Worth a decision
AI Max enabled on 3 campaigns
Worth a decision
Targeting 12 countries while 94% of conversions come from 2
Worth a decision
Illustrative findings, in the layout of the Opportunities tab.
200+ checks
5 levels of the account
Money per day, in your currency
Fix it from inside Tapper
Every level of a Google Ads account, every day
Every check is a rule over three ingredients: the entity tree, daily metrics per entity, and a benchmark. Lift walks the tree top to bottom, compares each entity with its siblings, and only fires when the data floor is met.
5 levels · 200+ checks
Account
Lookback window, monthly budget, benchmark CPA per brand and non-brand segment.
Campaign
Spend, conversions, targets, network settings, channels and pacing.
Ad group
The comparison population for keywords and ads, with the campaign as fallback when it is thin.
Keyword and search term
Up to 90 days of query data for negatives, with active bid keywords protected.
Ad and placement
Sibling ads at 95% confidence, and up to 90 days of placement data.
Some of the checks Lift runs on Google Ads, as they land in your queue
Pick a category and a check. What you see is the card the product renders: the finding in plain words, the numbers it fired on, the change to make, when it was detected and who acted on it.
Wasted spend $41/day
Campaign "Generic · Sedans · UAE" spent $1,230 over 30 days with 0 conversions.
No-conversion campaign waste · Google Ads
EVIDENCE
A conversion campaign with zero conversions during the selected lookback window after its spend passes the applicable threshold. Where available, the threshold is based on the benchmark CPA for comparable brand or non-brand campaigns, rather than mixing the whole account together.
WHAT TO DO
Pause the campaign or rework its targeting, creative and landing page before spending further.
TIMELINE
Detected
8d ago
Last seen
Today, 04:10
ACTION
Tapper makes the change for you. Every change is reversible.
19 of the 200+ checks at a glance
Grouped by what the money means. Each one names the change to make.
Waste
Waste12 checks
No-conversion campaign waste
Pause the campaign or rework its targeting, creative and landing page before spending further.
Low-conversion campaign waste
Review the campaign’s targeting, bidding, creative and landing page before spending further.
Low-efficiency CPA
Rework the campaign to bring CPA back toward target.
Low-efficiency ROAS
Rework the campaign to improve return on ad spend.
Pause losing ad
Pause the underperforming ad so budget consolidates behind stronger creative.
Pause keyword
Pause the underperforming keyword.
Add negative keyword
Add the search term as an exact-match negative keyword.
Disable Search Partners
Turn off Search Partners for the campaign.
Disable Display on Search
Turn off Include Display Network for that Search campaign.
Exclude placements
Add the placement to the campaign’s placement exclusions.
Too few conversions to optimise
Consolidate starved campaigns, widen the conversion action they optimise for, or move them to a bid strategy that does not depend on conversion volume.
Switch off a Demand Gen channel
Switch the channel off in the campaign settings and let the budget flow to the channels that convert.
Settings
Recommendation7 checks
Search Partners enabled
Review whether Search Partners is intended for the campaign. Turn it off if it is not.
Display Network enabled on Search
Review whether Display expansion is intended. Turn it off for Search-only campaigns.
Automatically created assets enabled
Review whether automatically generated assets are intended and disable them where appropriate.
AI Max features enabled
Review the enabled AI Max features and disable anything that was not intentionally activated.
Location inconsistencies
Review the affected campaigns and correct location settings that do not match the intended targeting strategy.
Target nudge
Lower the Target CPA, or raise the Target ROAS, toward the campaign’s actual performance.
Budget pacing
Adjust pacing so projected month-end spend moves toward the monthly budget.
Tuned to fire on money, not on noise
Lift uses an account-level lookback window of 7, 14 or 30 days across its performance checks, with 30 days as the default. Search-term and placement checks can use up to 90 days of data. Where a check relies on a benchmark CPA, brand campaigns are compared with brand campaigns and non-brand with non-brand; where that split cannot be established, the account benchmark is used with a stricter 5x threshold. Zero-conversion checks are expressed as a spend threshold, because CPA cannot be calculated with no conversions.
What Lift does not flag here
Deliberate choices you have confirmed
A brand campaign kept alive on purpose, a test you are running, a placement you keep for strategic reasons: dismiss the finding once and it stays out of your open list.
Anything below the data floor
Efficiency checks need at least 5 conversions and target nudges at least 10, so ordinary day-to-day noise never becomes a finding.
Flagged by how large it is relative to your daily spend
Severity is a share of what the account spends each day, so it means the same thing whatever your budget. A critical finding on a small account and a critical finding on a large one are equally worth acting on today.
FINDING SIZE AS A SHARE OF DAILY SPEND · ILLUSTRATIVE ACCOUNT SPENDING $1,400/DAY
$14/day · 1.0%
One placement to exclude
$33/day · 2.4%
Ad losing to its sibling
$86/day · 6.1%
Keyword with 0 conversions
0%
1%
5%
of daily spend
Critical
Money being actively wasted, worth acting on now
5% or more of daily spend
Attention
Worth reviewing soon
1% or more of daily spend
Low impact
Minor, action when convenient
Below 1% of daily spend
Tapper finds it, prices it, and fixes it.
You never have to open your ad account. Every finding shows the evidence and the exact change, and Tapper makes that change the moment you click Fix.
01Detect
The daily pass runs every check over the account. Same state, same finding, every time.
02Rank
Priced per day in your currency, sorted highest first, evidence attached.
03Fix
Click Fix and Tapper makes the change in Google Ads. No tab switching, nothing to copy across.
04Undo
Changed your mind? One click puts it back. Every fix Tapper makes is reversible.
05Resolve
The next pass confirms it cleared and closes the item. If it is still there, it stays open.
Nothing changes until you click Fix.
Every finding sits open until you act on it. You stay in control, and your agency’s setup is never touched without your say-so.
Does not apply to you? Dismiss it.
A deliberately unprofitable brand campaign, a test you are running on purpose, a placement you keep for strategic reasons: one dismissal and it leaves your open list, and the reason you give tunes the check for accounts like yours.
See what Lift finds on your Google Ads account
Connect Google Ads and the first checks run on the next daily pass. Every finding comes with its evidence and a one-click fix. Click it and Tapper makes the change.
Lift on Meta Ads and TikTok Ads
The same engine and the same money rules, in each platform's own vocabulary.