Get more value from every ad dollar
Tapper puts your first-party data to work on your ad platforms: higher ROAS from predicted value, less waste with one-click fixes, lower CPA without fraudulent traffic, every real sale counted, better audiences from your own customers, and the real result of your ads.
Your data
Purchases and revenue
On-site behavior and engagement
Declared intent
Scores each customer
predict · score · send
Actions
Bid up high-value customers
Fix the leaks in your accounts
Exclude fraudulent sources
Count every real sale
From your data to better bids, in real time
Connect your data
Bring in the first-party data you already collect.
Security and privacy
Your data stays yours.
Define a great customer
Tell us what a great customer means to you.
Score each customer
Score every click and user in real time.
Send scores to the platforms
Turn scores into signals the platforms bid on.
Learn from results
Outcomes loop back, so the scores sharpen.
Connect your data
Bring in the first-party data you already collect.
Security and privacy
Your data stays yours.
Define a great customer
Tell us what a great customer means to you.
Score each customer
Score every click and user in real time.
Send scores to the platforms
Turn scores into signals the platforms bid on.
Learn from results
Outcomes loop back, so the scores sharpen.
Built for every stage of the customer journey
The same value model follows each customer from the first impression to long-term loyalty, so the platforms optimize for revenue at every point of contact.
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Acquisition
Block removes fraudulent traffic before it costs a dollar, Lift fixes the leaks in your account settings, and Vantage scores every real visitor by predicted value and hands that score to your ad platforms as the signal to bid on.
Fraudulent sources excluded (Block)
Leaks fixed in one click (Lift)
Predicted value from the first click (Vantage)
Why leading growth teams choose Tapper
Building this in-house takes years of iteration, constant upkeep, and a team you have to hire and keep.
Platform fluency
More than one model
Enterprise reliability
Continuous learning
A team behind it
Platform requirements are a moving target
Google, Meta, TikTok, Microsoft, LinkedIn, Snapchat and Apple change how their algorithms read signals without warning. Keeping up is a full-time job.
Platform expertise, already built
Tapper maintains a tuned model variant for each network and updates them as the platforms change.
See the platform on your own data
We will walk you through how Tapper decides where every dollar should go: fraudulent traffic out, leaks fixed, every real sale counted, and your budget aimed at the customers worth keeping.
Get a demo