Tapper Relay for SendGrid
Every real sale, in SendGrid too.
Tapper Relay sends each sale and won deal it matched to an ad into SendGrid as fields on the SendGrid contact. Your emails can speak to what the customer bought and the ad that brought them.
Example conversions
Order #4821 to SendGrid
$84.20
SENTDeal won, Acme Ltd to SendGrid
$12,500
SENTOrder #4822 to SendGrid
$56.40
SENTRefund #4819 to SendGrid
$58.00
WITHDRAWNEvery matched sale
The ad it came from
Value net of tax and refunds
The same numbers as your ads
From a sale to SendGrid.
- You connect
01Connect your sources
Your store, your CRM or your own servers feed Relay, as they do for your ad platforms.
- Relay matches
02Matched to the ad
Relay finds the ad click behind each sale and checks it is counted once.
- Relay sends
03Sent to SendGrid
The sale reaches SendGrid as fields on the SendGrid contact, with its value, the ad it came from and what each platform received.
The ad behind every sale, in SendGrid.
Every conversion is real, matched to its click and counted once.
The same numbers everywhere.
SendGrid gets the sales your ad platforms get, counted once, so your team and your bidding work from one set of numbers.
Lists by ad.
Split SendGrid lists by the platform and campaign each customer came from.
Last purchase, kept current.
Each sale updates the contact’s last purchase and value.
Refunds follow.
A refund updates the contact too.
Explore the rest of Relay.
Mailchimp
Each real sale reaches Mailchimp as a purchase on the Mailchimp contact, with the ad it came from and what each ad platform received.
Relay for MailchimpCustomer.io
Each real sale reaches Customer.io as an event on the customer’s profile, with the ad it came from and what each ad platform received.
Relay for Customer.ioServer events
Send conversions from your own systems to Tapper once, and Relay delivers each one to your ad platforms.
Relay server eventsAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for SendGrid.
Each sale and won deal Relay matched to an ad, as fields on the SendGrid contact, with its value net of tax and refunds, the ad platform and campaign it came from, and what each platform received.
No. SendGrid gets a copy of what Relay already does for your ad platforms. Nothing about the sale changes on its way to them.
A refund reaches SendGrid too, so the sale there is lowered or withdrawn like it is on Google Ads.
Put the ad behind every sale in SendGrid.
Get a demo and we will show you how Relay would send your matched sales into SendGrid.

