Tapper Relay for Mailchimp
Every real sale, in Mailchimp too.
Tapper Relay sends each sale and won deal it matched to an ad into Mailchimp as a purchase on the Mailchimp contact. Your emails can follow up on the ad a customer came from, and your audiences can split by it.
Example conversions
Order #4821 to Mailchimp
$84.20
SENTDeal won, Acme Ltd to Mailchimp
$12,500
SENTOrder #4822 to Mailchimp
$56.40
SENTRefund #4819 to Mailchimp
$58.00
WITHDRAWNEvery matched sale
The ad it came from
Value net of tax and refunds
The same numbers as your ads
From a sale to Mailchimp.
- You connect
01Connect your sources
Your store, your CRM or your own servers feed Relay, as they do for your ad platforms.
- Relay matches
02Matched to the ad
Relay finds the ad click behind each sale and checks it is counted once.
- Relay sends
03Sent to Mailchimp
The sale reaches Mailchimp as a purchase on the Mailchimp contact, with its value, the ad it came from and what each platform received.
The ad behind every sale, in Mailchimp.
Every conversion is real, matched to its click and counted once.
The same numbers everywhere.
Mailchimp gets the sales your ad platforms get, counted once, so your team and your bidding work from one set of numbers.
Segments by ad.
Build Mailchimp segments from the platform and campaign that brought each customer.
Revenue you keep.
Each purchase carries its value net of tax and refunds, the same as your ads see.
No double counting.
A store order Mailchimp already records is never sent to your ads twice.
Explore the rest of Relay.
Klaviyo
Orders recorded in Klaviyo reach your ad platforms with their net value, without counting a store order twice.
Relay for KlaviyoShopify
Relay works next to the apps Shopify already runs for your ad platforms and adds what they do not send.
Relay for ShopifyE-commerce
Every order your ads earned reaches the platforms once, with the right value and refunds taken out.
Relay for e-commerceAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for Mailchimp.
Each sale and won deal Relay matched to an ad, as a purchase on the Mailchimp contact, with its value net of tax and refunds, the ad platform and campaign it came from, and what each platform received.
No. Mailchimp gets a copy of what Relay already does for your ad platforms. Nothing about the sale changes on its way to them.
A refund reaches Mailchimp too, so the sale there is lowered or withdrawn like it is on Google Ads.
Put the ad behind every sale in Mailchimp.
Get a demo and we will show you how Relay would send your matched sales into Mailchimp.