Maximize reach, minimize waste

Tapper gets more value from every ad dollar, on the ad platforms you already run. Tapper Vantage raises ROAS: it predicts each customer’s value from the first click and sends it to your ad platforms as a value they can bid on. Tapper Lift cuts waste: it checks your ad account every day, prices each leak and fixes it when you click Fix. Tapper Block lowers CPA: fraudulent traffic (bots, click farms, fake clicks and repeat clicks) is removed before it spends your budget.

Tapper Relay counts every real sale on your ad platforms, sent straight from your server and matched to its ad click. Tapper Reach builds better audiences from your own customers. Tapper Proof shows the real result of your ads next to what each platform claims, with holdout tests on your own channels.

They compound. Block cleans the data the platforms learn from, and Vantage aims that clean signal at the top 2% of customers, the ones who drive about 60% of revenue.

Platform protection is a floor, not a ceiling. It catches the obvious bots, refunds some invalid clicks after the fact, and stays deliberately conservative, because the platform is grading its own homework.

Two problems remain. Invalid clicks still spend your budget before any refund lands. And worse, they poison the conversion data your campaigns learn from, so the algorithm keeps finding more of the same junk.

Block works ahead of that: the sources of fraudulent traffic are identified in real time and pushed to exclusion lists across every connected platform, so they stop seeing your ads at all. Real users are never blocked.

No. Exclusions target confirmed invalid behavior, not broad audiences, and real users are never blocked.

You do not have to take that on faith: the pilot measures conversions and CPA on your own account, so if real buyers were being excluded you would see it in the numbers.

It is enough if first-conversion value is a fair proxy for long-term profit across your customer base. For many businesses it is not. E-commerce teams see strong first-order ROAS while repeat rate and margin tell a different story weeks later. Subscription and app teams see trials convert inside the platform window while the real value shows up long after.

Optimizing only on early proxies inflates spend on one-and-done buyers and undervalues the customers who keep paying. Vantage is for teams whose best customers reveal their value after the platform stops looking.

Dashboards tell you who turned out valuable. They do not tell your ad platforms who will become valuable, per user, at bid time.

Vantage closes that gap: it predicts lifetime value from the first click and delivers it server-side as a signal each platform can actually bid on. If the platform never receives a user-level value signal, it keeps optimizing toward short-window conversions no matter what your analytics team already knows.

tROAS and value-based bidding optimize from whatever value signal the platform already receives. Vantage improves the signal itself: predicted per-user lifetime value built from your first-party data, engineered for how each platform learns, and recalibrated as real outcomes land.

You keep running the same campaigns and bidding strategies. They just learn from a better signal.

Vantage sends predicted value to Google Ads, server-side through its official API, as the conversion value your bidding learns from. Uploads to Meta and TikTok are in testing.

App flows can also work through your MMP, with the caveat that MMP data usually complements your first-party data rather than replaces it. The right mix depends on where you spend and how your data is structured.

Usually, yes. Vantage works from the click and session data Tapper already collects, plus your conversion outcomes. You do not need a perfect warehouse to start: month 1 of the pilot is exactly the data-collection phase that builds the foundation.

What matters is that the fundamentals are fixable: a consistent way to tie conversions to users, and revenue or value data we can learn from. If something is missing, it surfaces in month 1, well before the read date.

One 30-minute call. We connect your ad accounts via API and add the monitoring script, with no changes to your campaigns, bidding, or tracking. From that point data starts flowing and the pilot begins.

We start with a pilot on your own account, on an order form signed before the test that names the metric, the method and the read date. If the result holds, your annual licence starts, paid quarterly.

Month 1 is monitoring and data collection: Tapper observes your traffic and scores every click. Nothing changes in your campaigns.

Month 2 is Block: we exclude the invalid users and measure the change in CPA and conversion rate, by the method written into your order form.

From month 3 we layer in Vantage: predicted lifetime value signals start flowing to the platforms and keep improving as real outcomes come back.

You should not have to take a vendor’s word for it, especially with creative tests, channel changes, or seasonality in the mix.

Before anything goes live we sign an order form with you that names the metric, the method and the read date, measured in your attribution stack, not ours. The method is chosen for your campaigns.

Readouts are timed to when your value actually matures, so long-term value is not judged on a seven-day window.

Tapper Block fits brands with significant monthly spend on a platform. Vantage is built for teams with large paid acquisition budgets and enough conversion volume to model and test against.

It is a weaker fit if spend is low, post-conversion value is flat, or nobody owns ROAS. We will tell you that on the first call.

Block is an annual licence, sized to your monthly ad spend and the platforms it covers. Affiliate and mobile plans are sized to your program and your app campaigns. Vantage is set for your account once the pilot is designed. Exact pricing is shared once we know your spend and platforms.

Every plan starts with a pilot. The right way to judge the result is net uplift: recovered budget plus added customer value against the fee, not a vanity percentage. If the result holds, your annual licence starts the day after the read date, paid quarterly in advance.

Tapper is GDPR and CCPA compliant, runs SOC 2 Type II controls, and works from your first-party click and session data with privacy-safe processing. No personal identity data is used in model training.

Security and data-processing documentation is available for procurement and legal review.