Display networks have an ad fraud problem. Domain spoofing, hidden placements, and bot traffic drain your budget and corrupt your data. Tapper detects and blocks invalid display traffic in real time, so your spend goes to verified placements.
Complete display ad protection
Real-time fraud detection across every major display network, with automatic exclusions and full placement visibility.
Verify display clicks
Machine learning analyzes click behavior in real time, separating genuine users from bots and fraudulent actors before they impact your data.
Uncover spammy placements
Identify which publishers are draining your budget with invalid traffic and remove them from targeting permanently.
Block domain spoofing
Detect fake domains impersonating premium inventory and stop them before a single penny of your budget reaches them.
Real-time protection
Invalid IPs are pushed to exclusion lists within seconds of detection, keeping your campaigns clean across all major display networks.
Clean up your traffic
Traffic insights let you identify and suppress invalid users from ever being served your display ads again.
Cross-network coverage
Works across all major display advertising providers including Google Display Network, DV360, and programmatic DSPs.
How it works
Three steps to clean display campaigns, up and running in under 10 minutes.
01
Connect
Integrate Tapper with your display campaigns in minutes, no engineering required.
02
Detect
AI monitors every impression and click for invalid signals, around the clock.
03
Block
Invalid traffic is excluded automatically across all connected networks, hands free.
What Tapper protects against
Display fraud comes in many forms. Tapper covers them all.
Domain Spoofing
Hidden Ad Placements
Bot Traffic
Click Flooding
Fake Impressions
Fraudulent Publishers
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Frequently asked questions
Get answers to common questions about ad fraud and how Tapper protects your campaigns.
Tapper enhances ad performance by detecting and blocking invalid traffic in real time using machine learning that analyzes click behavior to identify fraud, ensuring genuine engagement through direct ad platform integrations that optimize ad spend and maximize campaign efficiency.
Invalid traffic consists of clicks or impressions that don't come from real users with genuine intent, including bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain, as well as misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
Warning indicators include high bounce rates, low-quality leads, extreme statistics (100% bounce rate, 0 seconds on site), unusual patterns (overly consistent or random traffic distribution), illogical traffic timing (high volume at night), high traffic from specific referral sites with high bounce rates, and visitors following identical navigation patterns before exiting on the same page.
Setup takes just 5 minutes: connect your ad accounts, paste the tracking code via Google Tag Manager, and the system automatically blocks fraudulent traffic 24/7 with AI models handling integration.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, functioning as a processor when blocking fraudulent traffic under legitimate interests per GDPR Article 6(1)(f), collecting only necessary data with minimal impact while adhering to ad platform policies.
Approximately 10.5% of ad clicks are invalid, representing up to $100 billion in wasted ad spend in 2025. For example, a $5 million campaign with 3:1 return on ad spend experiences "$250K in wasted ad spend plus another $750K in missed revenue" from a 5% invalid traffic rate.
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Join 500+ companies protecting their ad spend with Tapper.
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