Protect your spend across every social platform
Bots, fake profiles, and invalid engagement waste your social ad budget and corrupt your audience signals. Tapper detects and blocks invalid traffic across Meta, TikTok, YouTube, and more, in real time, so your algorithms learn from real users.
Meta (Facebook & Instagram)Complete social ads protection
Real-time detection and blocking across every major social platform, keeping your budgets, signals, and audiences clean.
Block Fake Profiles
Detect and exclude bot accounts, fake users, and invalid profiles from your ad targeting and lookalike audiences.
Clean Audience Signals
Invalid form fills and fake engagement corrupt your algorithm’s learning. Tapper filters bad signals before they skew your optimisation.
Protect Your ROAS
Bot-driven views and fake engagement inflate metrics and mislead your algorithm. Block invalid traffic to protect your actual return on spend.
Real-Time Click Verification
Every ad click is analyzed in milliseconds for behavioral signals, IP reputation, and device fingerprinting.
Preserve Lookalike Quality
Fake conversions poison your lookalike audiences. Tapper keeps your seed audiences clean so your reach stays relevant.
Cross-Platform Consistency
One integration covers Meta (Facebook & Instagram), TikTok, and YouTube so your protection scales with your media mix.
Platform-specific threats
Every social platform attracts its own breed of fraud. Tapper is built to detect and block them all.
Meta / Facebook & Instagram
- Fake profiles
- Click farms
- Engagement fraud
- Invalid form fills
TikTok
- Bot-driven views
- Fake engagement
- Fraudulent install attribution
- Click flooding
YouTube
- View fraud
- Invalid clicks on video ads
- Fraudulent placements
Programmatic Social
- Domain spoofing
- Audience fraud
- Fake reach metrics
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“Since integrating Tapper, we've eliminated a huge chunk of wasted ad spend from bot and competitor clicks. The real-time protection, clear analytics, and effortless setup have given us full confidence in our campaigns. Tapper doesn't just save budget, it's boosted our ROI and made every click count.”
J.B. Koomson
Head of Marketing, Elite Merit Real Estate
Trusted by leading brands worldwide
Frequently asked questions
Get answers to common questions about ad fraud and how Tapper protects your campaigns.
Tapper enhances ad performance by detecting and blocking invalid traffic in real time using machine learning that analyzes click behavior to identify fraud, ensuring genuine engagement through direct ad platform integrations that optimize ad spend and maximize campaign efficiency.
Invalid traffic consists of clicks or impressions that don't come from real users with genuine intent, including bots, click farms, incentivized clicks, and fraudulent tactics designed to inflate engagement for financial gain, as well as misrepresented user agents, web scrapers, and ad platform targeting errors that result in wasted spend.
Warning indicators include high bounce rates, low-quality leads, extreme statistics (100% bounce rate, 0 seconds on site), unusual patterns (overly consistent or random traffic distribution), illogical traffic timing (high volume at night), high traffic from specific referral sites with high bounce rates, and visitors following identical navigation patterns before exiting on the same page.
Setup takes just 5 minutes: connect your ad accounts, paste the tracking code via Google Tag Manager, and the system automatically blocks fraudulent traffic 24/7 with AI models handling integration.
Tapper is SOC 2 Type 2, GDPR and CCPA compliant, functioning as a processor when blocking fraudulent traffic under legitimate interests per GDPR Article 6(1)(f), collecting only necessary data with minimal impact while adhering to ad platform policies.
Approximately 10.5% of ad clicks are invalid, representing up to $100 billion in wasted ad spend in 2025. For example, a $5 million campaign with 3:1 return on ad spend experiences "$250K in wasted ad spend plus another $750K in missed revenue" from a 5% invalid traffic rate.
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