Vantage for Google Ads
Google Ads bids on what each customer is worth.
Tapper Vantage predicts what each new customer will be worth and sends that value to Google Ads as the conversion value. Value-based bidding then goes after the customers who bring the most revenue, not the cheapest conversion.
Example conversions
Conversions sent
Google Ads
Customer
First order
Conversion value
Customer 1042
$48
$212
Customer 1043
$120
$386
Customer 1044
$35
$64
Customer 1045
$62
$295
Customer 1046
$95
Refunded, value taken out
One conversion per customer, valued at what Vantage predicts they are worth. Example customers and figures.
Predicted value as the conversion value
One conversion per customer
Refunds taken back out
For value-based bidding
From your data to Google Ads bidding.
- You connect
01Connect your data
Connect your CRM or your store to Tapper.
- Vantage predicts
02Predict each customer’s value
Each new customer gets a predicted value, from your own CRM and store data.
- Vantage sends
03Send it as the conversion value
Google Ads gets one conversion per customer, carrying that predicted value.
- Google Ads bids
04Bid on value
Value-based bidding puts your budget behind the customers worth the most.
A value it can bid on.
Every conversion carries what the customer is worth, so value-based bidding has the right number to work with.
Value, not volume
Two conversions can be worth very different amounts. Google Ads sees which is which, and bids for more of the valuable kind.
One conversion per customer
Each customer is counted once, with the value Vantage predicts for them, so bidding learns who is worth the most.
Refunds come back out
When an order is refunded, its value is taken back out of the conversion in Google Ads.
Frequently asked questions
Straight answers about Vantage for Google Ads.
Any campaign that bids on conversion value, such as Maximize conversion value or a target ROAS.
Its value is taken back out of the conversion in Google Ads.
No. Google Ads gets one conversion per customer, valued at what Vantage predicts that customer is worth.
Put predicted customer value to work in Google Ads.
Get a demo and see Vantage on your own Google Ads account.