Maximize your Google Ads performance
Search campaigns
Verifies legitimacy of every ad click using machine learning, cyber security tests, and IP cross-referencing.
Repeat clicks from one IP range or organization, and unusually fast click sequences, are scored and excluded.
Automate click frequency management to handle returning users and redirect them to cost-efficient campaigns.
Granular insights into invalid clicks to identify and remove spammy keywords from your campaigns.
Timestamped click logs for every blocked source, ready for Google invalid click credit requests.
Real-time detection with invalid IPs added to exclusion lists in under 3 seconds.
Performance Max
Put an end to overspend by automatically blocking fraudulent clicks across your connected ad platforms. Concentrate reach on real customers.
Add dynamic exclusion audiences of fake users so campaigns target real people.
Access first-party click data from PMax campaigns. View IP addresses, device types, regions, keywords, and campaign performance.
Eliminate fake form submissions from Display and Demand Gen ads. Allow sales teams to focus on real customer follow-ups.
Generate exclusion audiences to guide PMax algorithm correctly. Stop paying for traffic with zero conversion potential.
Keep invalid traffic out of your analytics and your first-party data clean.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Advertisers and agencies using Tapper
Frequently asked questions
Tapper monitors traffic 24/7 and provides dashboard insights. Invalid IPs are excluded through the Google Ads API, and Tapper writes exclusions to your other connected platforms as well. Users can also view invalid traffic source data to shift budgets accordingly.
No. The system exclusively targets non-human invalid users with no purchase intent and only acts when we're 100% certain.
No. After approximately 10 minutes of setup, the exclusion lists update automatically and continuously across major marketing platforms.
Bot clicks, competitor clicks, click farms, VPN and proxy abuse, brand sabotage, and malicious publishers.
Detection combines data discrepancies and behavioral anomalies with real-time scoring, behavioral analysis, honeypots, browser testing, and undisclosed proprietary techniques.
VPN usage is considered during traffic analysis, but traffic isn't blocked solely for VPN origin. It's evaluated as one factor among many in the detection process.