Maximize your Google Ads performance
Tapper protects your Google Ads campaigns by detecting and blocking invalid traffic in real time, so you're not just stopping waste, you're reinvesting that budget into clicks that actually convert.
Complete Google Ads protection
Real-time blocking capability with VPN traffic exclusion, customizable thresholds, and complete visitor analytics.
Block invalid clicks
Verifies legitimacy of every ad click using machine learning, cyber security tests, and IP cross-referencing.
Stop paying for acquired users
Automate click frequency management to handle returning users and redirect them to cost-efficient campaigns.
Campaign performance
Instant insights into which campaigns convert and which waste spending with real-time optimization.
Track invalid clicks
Granular insights into invalid clicks to identify and remove spammy keywords from your campaigns.
24/7 protection from bots
Real-time detection with invalid IPs added to exclusion lists in under 3 seconds.
Block all invalid traffic types
Bot clicks, competitor clicks, click farms, VPN and proxy abuse, brand sabotage, and malicious publishers.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
14%
more conversions
11.4%
lower CPA
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
Trusted by leading brands worldwide
Frequently asked questions
Get answers to common questions about Google Ads protection.
Tapper monitors traffic 24/7 and provides dashboard insights. Invalid IPs are excluded through the Google Ads API, automatically creating negative audience groups across channels like Google Ads, Facebook, DV360, and Microsoft Ads. Users can also view invalid traffic source data to shift budgets accordingly.
No. The system exclusively targets non-human invalid users with no purchase intent and only acts when we're 100% certain.
No. After approximately 10 minutes of setup, the exclusion lists update automatically and continuously across major marketing platforms without manual intervention required.
Detection combines data discrepancies and behavioral anomalies with real-time scoring, behavioral analysis, honeypots, browser testing, and undisclosed proprietary techniques.
VPN usage is considered during traffic analysis, but traffic isn't blocked solely for VPN origin. It's evaluated as one factor among many in the detection process.