Tapper protects your Google Ads campaigns by detecting and blocking invalid traffic in real time, so you're not just stopping waste, you're reinvesting that budget into clicks that actually convert.
Complete Google Ads protection
Real-time blocking capability with VPN traffic exclusion, customizable thresholds, and complete visitor analytics.
Block invalid clicks
Verifies legitimacy of every ad click using machine learning, cyber security tests, and IP cross-referencing.
Stop paying for acquired users
Automate click frequency management to handle returning users and redirect them to cost-efficient campaigns.
Campaign performance
Instant insights into which campaigns convert and which waste spending with real-time optimization.
Track invalid clicks
Granular insights into invalid clicks to identify and remove spammy keywords from your campaigns.
24/7 protection from bots
Real-time detection with invalid IPs added to exclusion lists in under 3 seconds.
Block all invalid traffic types
Bot clicks, competitor clicks, click farms, VPN and proxy abuse, brand sabotage, and malicious publishers.
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
20%
lower CPA
Up to $50K
saved per year
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Frequently asked questions
Get answers to common questions about Google Ads protection.
Tapper monitors traffic 24/7 and provides dashboard insights. Invalid IPs are excluded through the Google Ads API, automatically creating negative audience groups across channels like Google Ads, Facebook, DV360, and Microsoft Ads. Users can also view invalid traffic source data to shift budgets accordingly.
No. The system exclusively targets non-human invalid users with no purchase intent and only acts when we're 100% certain.
No. After approximately 10 minutes of setup, the exclusion lists update automatically and continuously across major marketing platforms without manual intervention required.
Detection combines data discrepancies and behavioral anomalies with real-time scoring, behavioral analysis, honeypots, browser testing, and undisclosed proprietary techniques.
VPN usage is considered during traffic analysis, but traffic isn't blocked solely for VPN origin. It's evaluated as one factor among many in the detection process.