Tapper Relay for Apollo.io
Send Apollo.io deals back to your ads.
Tapper Relay sends the deal stages you choose in Apollo.io to your ad platforms with their value, so your campaigns learn which leads become customers.
Example conversions
Meeting booked, Acme Ltd
Closed won, Northwind
$9,800
SENTClosed won, Contoso
$4,200
SENTMeeting booked, Fabrikam
Only the stages you choose
Each deal stage counted once
Sent with its value
One setup for your ad platforms
From a Apollo.io deal to your ads.
- You choose
01Choose your stages
You pick the stages that count, such as meeting booked or closed won. A stage you do not pick is never sent.
- You sell
02Apollo.io moves the deal
When a deal reaches a stage you picked, Relay picks it up with its value.
- Relay sends
03Sent once
Each stage of a deal reaches each platform once, matched to the ad the lead first came from.
Let your ads learn from your pipeline.
Every conversion is real, matched to its click and counted once.
Leads that close.
The platforms see which leads become qualified and won, not only which ones fill in a form.
Real value.
Each deal goes with its amount from Apollo.io, so bidding learns from revenue, not form fills.
Only the stages you choose.
Nothing is sent from a stage you did not pick.
Value on top.
Pair Relay with Vantage and each customer also carries a predicted value.
Explore the rest of Relay.
Salesforce
Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.
Relay for SalesforceOrders and lead steps reach LinkedIn from your side, tied to the ad that brought them, so LinkedIn learns from real sales.
Relay for LinkedInLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.
Relay for lead generationAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for Apollo.io.
Only the stages you choose, such as meeting booked or closed won, each with its value. A stage you did not choose is never sent.
Each stage of a deal has one event id, the same on every read, so a deal that is edited or reaches the same stage again is not sent again.
Relay sends the ad click Tapper captured when the lead first visited, and the contact’s email and phone, hashed, where consent allows.
Let your Apollo.io deals steer your ads.
Get a demo and we will show you how Relay would send your Apollo.io deals to your ad platforms.