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Tapper Relay for Zoho CRM

Send Zoho CRM deals back to your ads.

Tapper Relay sends the deal stages you choose in Zoho CRM to your ad platforms with the deal amount, so your campaigns learn which leads become customers.

Example conversions

Deal qualified, Acme Ltd

Zoho CRM · Google

SENT

Deal won, Acme Ltd

Zoho CRM · Google

$9,800

SENT

Deal won, Northwind

Zoho CRM · Meta

$4,200

SENT

Deal cancelled, Contoso

Zoho CRM · Google

$3,100

WITHDRAWN

Only the stages you choose

Each deal stage counted once

Sent with the deal value

One setup for your ad platforms

How it works with Zoho CRM

From a Zoho CRM deal to your ads.

  1. You choose

    01Choose your stages

    You pick the deal stages that count, such as qualified or closed won. A stage you do not pick is never sent.

  2. You sell

    02Zoho CRM moves the deal

    When a deal reaches a stage you picked, Relay picks it up with the deal amount.

  3. Relay sends

    03Sent once

    Each stage of a deal reaches each platform once. A deal that moves to a cancelling stage is withdrawn on Google Ads.

What it fixes with Zoho CRM

Let your ads learn from your pipeline.

Every conversion is real, matched to its click and counted once.

Leads that close.

The platforms see which leads become qualified and won deals, not only which ones fill in a form.

Real deal value.

Each deal goes with its amount from Zoho CRM, so bidding learns from revenue, not form fills.

Only the stages you choose.

Nothing is sent from a stage you did not pick.

Value on top.

Pair Relay with Vantage and each customer also carries a predicted value.

More from Relay

Explore the rest of Relay.

Integration

Salesforce

Won deals and lead stages in Salesforce go back to the ad platforms on the click that brought the lead.

Relay for Salesforce
Integration

HubSpot

Won deals and lead stages in HubSpot go back to the ad platforms on the click that brought the lead.

Relay for HubSpot
Business

Lead generation

Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.

Relay for lead generation
Integrations

All integrations

Every store, CRM and tool Relay connects to your ad platforms.

See every integration

Frequently asked questions

Straight answers about Relay for Zoho CRM.

Only the deal stages you choose, such as qualified or closed won, each with the deal amount. A stage you did not choose is never sent.

Each stage of a deal has one event id, the same on every read, so a deal that is edited or reaches the same stage again is not sent again.

Relay sends the contact’s email and phone, hashed, where consent allows, and each platform matches them to the person who saw or clicked its ad.

Let your Zoho CRM deals steer your ads.

Get a demo and we will show you how Relay would send your Zoho CRM deals to your ad platforms.