Tapper Relay for OpenAI
Every real sale, back to OpenAI.
Tapper Relay sends your store orders and CRM wins to OpenAI, server to server, matched to the ad they came from, so OpenAI sees the sales a browser pixel misses.
Example conversions
Order #4831
$92.40
SENTDeal won, Northwind
$4,800
SENTLead qualified, Jordan P.
Order #4827 refunded
$61.00
NOT SENTMatched to the ad
Each conversion counted once
Value net of tax and refunds
One setup for your ad platforms
What Relay sends to OpenAI.
- Relay matches
01Matched to the ad
Relay sends each order and won deal from your side to OpenAI Ads, so ads shown in ChatGPT learn from the sales they lead to.
- Relay checks
02Counted once
Each conversion carries one event id, the same every time it is sent, so it is counted once.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. OpenAI cannot take a sale back, so Relay sends each store order six hours after it is placed, net of any refund by then.
Give OpenAI the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Revenue you keep.
Value is net of tax and refunds, with shipping excluded, so OpenAI learns the revenue you keep.
Beyond the online order.
Lead qualified and deal won from your CRM reach OpenAI too, on the ad that started them.
One setup.
The same connection that feeds Google, Meta and TikTok feeds OpenAI. Nothing new to tag on your site.
Explore the rest of Relay.
Google Ads
Every real order and won deal reaches Google Ads with its value, tied to the Google ad click it came from.
Relay for Google AdsMeta
Orders and lead steps reach Meta from your side, tied to the ad click, so iPhone and Safari privacy no longer hide them.
Relay for MetaLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.
Relay for lead generationAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for OpenAI.
Each conversion carries one event id, the same every time it is sent, so it is counted once.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from your CRM.
Server to server. Relay sends each conversion straight from Tapper to OpenAI, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give OpenAI every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to OpenAI.