Tapper Relay for Google Analytics
Send your GA4 key events to your ads.
Tapper Relay sends the Google Analytics 4 events you choose, such as sign-ups and leads, to your ad platforms as conversions, matched to the ad click GA4 recorded for the visit.
Example conversions
Sign up
Generate lead
Sign up
Generate lead
Only the events you choose
Each event counted once
Matched to the ad click
Nothing new on your site
From a GA4 event to your ads.
- You choose
01Choose your events
You pick the GA4 events that count, such as sign up or generate lead. An event you do not pick is never read.
- Relay reads
02Read from your own data
Relay reads the events you picked from your own Google Analytics data, with the ad click recorded for the visit.
- Relay sends
03Sent as conversions
Each event reaches each of your ad platforms once, as a conversion without a value.
The steps before the sale, on your ads.
Every conversion is real, matched to its click and counted once.
Journeys, not only sales.
Sign-ups, leads and other key events tell your campaigns which clicks start real journeys.
Only what you choose.
Relay reads only the events you pick, so nothing else leaves your analytics.
Counted once.
Each event has one event id, so reading it again never sends it twice.
Nothing new on your site.
Relay works from the data Google Analytics already collects, with no new tag to add.
Explore the rest of Relay.
Server events
Send conversions from your own systems to Tapper once, and Relay delivers each one to your ad platforms.
Relay server eventsCustom sites
Salesforce Commerce Cloud, Magento or a custom build: server-side conversions with no developer work.
Relay for custom sitesLead generation
Lead qualified and deal won go back to the platforms on the ad click, with fake leads held back by default.
Relay for lead generationAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for Google Analytics.
From your Google Analytics 4 BigQuery export, the copy of your events GA4 writes to your own Google Cloud project. Only the events you chose are read.
No. GA4 events are sent as conversions without a value. Sales with their value come from your store or CRM connection.
Each event has one event id, made from the event and the visit, so reading it again never sends it again.
Let your GA4 events steer your ads.
Get a demo and we will show you how Relay would send your GA4 key events to your ad platforms.