Tapper Relay for Criteo
Every real sale, back to Criteo.
Tapper Relay sends your store orders and CRM wins to Criteo, server to server, matched to the ad they came from, so Criteo sees the sales a browser pixel misses.
Example conversions
Order #4831
$92.40
SENTDeal won, Northwind
$4,800
SENTLead qualified, Jordan P.
Order #4827 refunded
$61.00
NOT SENTMatched to the ad
Each conversion counted once
Value net of tax and refunds
One setup for your ad platforms
What Relay sends to Criteo.
- Relay matches
01Matched to the shopper
Relay sends each order to Criteo with the products bought and the hashed contact details Criteo matches on.
- Relay checks
02Counted once
Each order carries one order id, the same every time it is sent, so Criteo keeps it once.
- Relay sends
03Sent with the right value
Order value is net of tax and refunds, with shipping excluded. Criteo cannot take a sale back, so Relay sends each store order six hours after it is placed, net of any refund by then.
Give Criteo the full picture.
Every conversion is real, matched to its click and counted once.
Sales the pixel misses.
Ad blockers and iPhone and Safari privacy hide purchases from the browser pixel. Relay sends them from your side.
Revenue you keep.
Value is net of tax and refunds, with shipping excluded, so Criteo learns the revenue you keep.
Beyond the online order.
Lead qualified and deal won from your CRM reach Criteo too, on the ad that started them.
One setup.
The same connection that feeds Google, Meta and TikTok feeds Criteo. Nothing new to tag on your site.
Explore the rest of Relay.
E-commerce
Every order your ads earned reaches the platforms once, with the right value and refunds taken out.
Relay for e-commerceShopify
Relay works next to the apps Shopify already runs for your ad platforms and adds what they do not send.
Relay for ShopifyMeta
Orders and lead steps reach Meta from your side, tied to the ad click, so iPhone and Safari privacy no longer hide them.
Relay for MetaAll integrations
Every store, CRM and tool Relay connects to your ad platforms.
See every integrationFrequently asked questions
Straight answers about Relay for Criteo.
Each order carries one order id, the same every time it is sent, so Criteo keeps it once.
Store orders, with value net of tax and refunds and shipping excluded, and CRM steps such as lead qualified and deal won from your CRM.
Server to server. Relay sends each conversion straight from Tapper to Criteo, never through the visitor's browser, matched to the ad click Tapper captured at the visit.
Give Criteo every real sale.
Get a demo and we will show you how Relay would send your own orders and CRM wins to Criteo.