Tapper Proof
What really earned each sale, next to what each platform claims.
Tapper Proof matches every order in your store or CRM to the ad click that led to it, counts each sale once, and shows it beside what your ad platforms report. Proof tests then measure what a change really added, and how sure we are.
Real versus claimed
Last 7 days. Each store order matched to the ad click before it.
Platform
Claimed
Real
Google Ads
Meta
TikTok
Every order matched to its ad click
Each sale counted once
Refunds and bots taken out
Tests with a confidence level
Tapper Block on for half the regions, 4 weeks, same ad spend
Protected regions
1,090 orders
Unprotected regions
1,000 orders
9% more real orders where Block ran. 95% confidence.
From a real order to proof of what earned it.
- You sell
01Every order, every won deal
Orders and refunds from Shopify or your store, and won deals from your CRM.
- Tapper matches
02Matched to the ad click
Each order is matched to the visits and ad clicks before it. Clicks Tapper Block marks invalid get no credit.
- Proof credits
03One sale, one credit
Each order gets one credit, by a rule you can see: the last real ad click by default, with a position-based view beside it.
- Proof tests
04Proof of what worked
For a change that matters, a holdout test measures the real lift in sales and reports it with how sure it is.
Every platform claims the sale. Proof shows who earned it.
Your own orders are the truth. What each platform claims sits beside them, never added up.
Real versus claimed
Per platform and campaign, the sales and revenue Tapper matched to real ad clicks, next to what the platform reports.
Real cost per customer
Spend divided by real new customers, with refunds and bots taken out.
Customer value by source
Which campaigns bring the customers worth the most, with Tapper Vantage’s predicted value.
Real value
Revenue net of tax and refunds, shipping excluded, in your ad account’s currency.
On for some, off for the rest, then compare.
A holdout of users or regions, run for a set time.
A fair split.
One change is switched on for part of your traffic and off for the rest, by users or by regions, for a set time.
Judged on real sales.
The answer is the extra real orders, from your own data, with how sure the result is.
Tapper proves itself first.
The first tests are Tapper’s own: Block on or off, a Lift fix applied or not, Vantage values sent or not.
Approved before it starts.
A test that changes what runs in an ad account starts only after it is approved for that account.
Frequently asked questions
Straight answers about how Proof counts your sales and runs its tests.
Each platform counts the sales it touched, so two or three of them often claim the same sale, and none of them leaves out a sale it did not cause. Proof counts each real order once.
Tapper links each visit to the order that follows it, so every order is matched to its visits and the ad clicks before it. Clicks Tapper Block marks invalid get no credit.
One credit per order, by a rule you can see: the last real ad click by default, with a position-based view beside it.
Google, Meta and TikTok. Proof reads the spend per campaign from each one and sets its claims beside your real orders.
One change, switched on for part of your traffic and off for the rest, by users or by regions, for a set time. Proof compares real sales on both sides and says how sure the result is.
Some do, a holdout region for example. A test like that starts only after it is approved for that ad account.
No. Proof reads only your own orders and deals, so it never claims a sale your data does not show.
Move your budget on real numbers.
Get a demo and we will show you how Proof would match your own orders to the ads that earned them.