Invalid traffic removal for gaming
Fake installs and fake in-app events are endemic to gaming UA campaigns. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading gaming brands worldwide
Why gaming is an invalid traffic target
Fake installs
SDK spoofing
Bot traffic
Mobile gaming advertisers spend billions acquiring users through performance campaigns optimized toward installs and in-app events, making the vertical the single largest target for invalid mobile traffic globally. Fake installs and SDK spoofing allow bad actors to fabricate conversion events at scale, tricking attribution platforms into crediting invalid sources for installs and purchases that never happened.
Bot traffic floods gaming ad campaigns across rewarded video and interstitial placements, generating invalid impressions and clicks that inflate reach metrics while delivering no real players. Because gaming UA teams optimize heavily on downstream events like day-7 retention and first purchase, invalid traffic that survives initial detection can corrupt LTV models for entire cohorts.
The invalid traffic types hitting gaming hardest
Gaming invalid traffic by the numbers
Data from Tapper's platform analysis and published industry research.
28%
Of mobile gaming installs globally are estimated to be fake
$84B
Lost to invalid traffic globally each year, gaming the most targeted mobile vertical
3.1x
ROAS lift gaming studios achieve after filtering invalid traffic
0.1%
False positive rate so real player installs are never blocked
How Tapper protects gaming advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to invalid traffic?
Based on a 30% invalid traffic rate for Gaming. Pick your platform and move the slider.
Industry
Gaming
30% invalid traffic rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly invalid traffic loss
$300
Annual invalid traffic loss
$3,600
Monthly budget recovered with Tapper
$255
Choose your platform
Leading brands growing with Tapper
See how companies are protecting their ad budgets and improving ROI with Tapper.
13%
lower CPA
8.6%
higher order rate
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
14%
more conversions
11.4%
lower CPA
“We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA, a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
40%
higher conversion rate
“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimizes against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”
Sohail Khan
Senior Performance Manager, WPP Media MENA
Stop paying for traffic that was never real
Get a demo and we will show you exactly what Tapper would block on your gaming campaigns, before you commit to anything.
Get a demo