Omnicom Media, Tapper link up to boost campaign performance integrity for clients

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Invalid traffic protection for gaming

Fake installs and fake in-app events are endemic to gaming UA campaigns. Choose your ad platform below to see how Tapper protects your campaigns.

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Trusted by leading gaming brands worldwide

LEGOLAND
Regit
You.gr
LEGOLAND
Regit
You.gr

Why gaming is an invalid traffic target

Fake installs

SDK spoofing

Bot traffic

Mobile gaming advertisers spend billions acquiring users through performance campaigns optimized toward installs and in-app events, making the vertical the single largest target for invalid mobile traffic globally. Fake installs and SDK spoofing allow bad actors to fabricate conversion events at scale, tricking attribution platforms into crediting invalid sources for installs and purchases that never happened.

Bot traffic floods gaming ad campaigns across rewarded video and interstitial placements, generating invalid impressions and clicks that inflate reach metrics while delivering no real players. Because gaming UA teams optimize heavily on downstream events like day-7 retention and first purchase, invalid traffic that survives initial detection can corrupt LTV models for entire cohorts.

The invalid traffic types hitting gaming hardest

Tapper detects and blocks all of them in real time, across every platform you advertise on.

Fake installs

Simulated app downloads that generate CPI costs without any real users.

See how Tapper blocks it

Gaming invalid traffic by the numbers

Data from Tapper's platform analysis and published industry research.

0%

Of mobile gaming installs globally are estimated to be fake

$0B

Lost to invalid traffic globally each year, gaming the most targeted mobile vertical

0x

ROAS lift gaming studios achieve after filtering invalid traffic

0%

False positive rate so real player installs are never blocked

How Tapper protects gaming advertisers

Three steps from connection to clean campaign data, no engineering required.

01

Connect in minutes

Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.

02

Block invalid traffic in real time

Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.

03

Clean data, better performance

With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.

IVT calculator

How much are you losing to invalid traffic?

Based on a 30% invalid traffic rate for Gaming. Pick your platform and move the slider.

Google

Google

Meta

Meta

TikTok

Display

Affiliate

Affiliate

Mobile

Industry

Gaming

30% invalid traffic rate

Monthly spend

$1,000

Avg. cost per conversion (optional)

Your estimated numbers


Monthly invalid traffic loss

$300


Annual invalid traffic loss

$3,600


Monthly budget recovered with Tapper

$255


Get a demo

Choose your platform

Each platform presents different invalid traffic risks for gaming advertisers. Tapper covers all of them.

Google Ads
Google Ads

Protect your gaming campaigns on Google.

View protection

Affiliate

Protect your gaming campaigns on Affiliate.

View protection

Mobile App

Protect your gaming campaigns on Mobile.

View protection

Case studies

Leading brands growing with Tapper

See how companies are protecting their ad budgets and improving ROI with Tapper.

Mindshare, a WPP Media Brand logo

13%

lower CPA

8.6%

higher order rate

“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Read the case study→
WPP Media MENA logo

40%

higher conversion rate

“When we take low-quality traffic out of the funnel before it reaches the algorithm, the campaign optimises against cleaner signals and the efficiency comes through quickly. For AMA Nissan, that was a 40% lift in conversion rate and a lower CPA on Google, with nothing else in the setup changing. That is the kind of result we want to offer clients as a matter of course.”

Sohail Khan

Sohail Khan

Senior Performance Manager, WPP Media MENA

Disrupt.com logo

20%

lower CPA

Up to $50K

saved per year

“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real

Book a demo and we will show you exactly what Tapper would block on your gaming campaigns, before you commit to anything.

Book a demo