Ad fraud protection for gaming
App install fraud and fake in-app events are endemic to gaming UA campaigns. Choose your ad platform below to see how Tapper protects your campaigns.
Trusted by leading brands worldwide
Why gaming is a fraud target
Fake installs
SDK spoofing
Bot traffic
Mobile gaming advertisers spend billions acquiring users through performance campaigns optimized toward installs and in-app events, making the vertical the single largest target for mobile ad fraud globally. Fake installs and SDK spoofing allow fraud networks to fabricate conversion events at scale, tricking attribution platforms into crediting fraudulent networks for installs and purchases that never happened.
Bot traffic floods gaming ad campaigns across rewarded video and interstitial placements, generating fraudulent impressions and clicks that inflate reach metrics while delivering no real players. Because gaming UA teams optimize heavily on downstream events like day-7 retention and first purchase, fraud that survives initial detection can corrupt LTV models for entire cohorts.
The fraud types hitting gaming hardest
Tapper detects and blocks all of them in real time, across every platform you advertise on.
Ad fraud in gaming by the numbers
Data from Tapper's platform analysis and published industry research.
28%
Of mobile gaming installs globally are estimated to be fraudulent
$84B
Global ad fraud cost, gaming the most targeted mobile vertical
3.1x
ROAS lift gaming studios achieve after filtering invalid traffic
0.1%
False positive rate so real player installs are never blocked
How Tapper protects gaming advertisers
Three steps from connection to clean campaign data, no engineering required.
01
Connect in minutes
Link your ad accounts to Tapper with no engineering required. Tapper begins analyzing every click immediately after connection.
02
Block invalid traffic in real time
Tapper scores every interaction using 120+ signals and blocks invalid traffic in under 3 seconds, before it reaches your tracking or fires a conversion event.
03
Clean data, better performance
With invalid traffic removed, your bidding algorithms learn from real signals, your audiences stay clean, and your reported ROAS reflects actual results.
How much are you losing to click fraud?
Based on a 30% fraud rate for Gaming. Pick your platform and move the slider.
Meta
TikTok
Display
Affiliate
Mobile
Industry
Gaming
30% fraud rate
Monthly spend
$1,000
Avg. cost per conversion (optional)
Your estimated numbers
Monthly fraud loss
$300
Annual fraud loss
$3,600
Monthly budget recovered with Tapper
$255
Choose your platform
Each platform presents different fraud risks for gaming advertisers. Tapper covers all of them.
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Stop paying for traffic that was never real
Book a demo and we will show you exactly what Tapper would block on your gaming campaigns, before you commit to anything.
Book a demo