INFINITI & Omnicom: 11.4% Lower CPA and 14% More Conversions with Tapper

About INFINITI & Omnicom

INFINITI is one of the world's most recognized premium automotive brands, known for its innovation, performance engineering, and luxury driving experience. With customers across the Middle East actively researching and purchasing high-value vehicles online, paid acquisition plays a critical role in driving high-intent lead generation for the brand.

To ensure every advertising dollar performs, INFINITI partners with Omnicom MENA, one of the world's leading media agencies, to plan, activate, and optimize its digital advertising. OMD manages INFINITI's paid media strategy end-to-end, deploying advanced platform controls, tight geo-targeting, and rigorous brand-safety and performance frameworks across Google Ads.

Despite this strong operational maturity, both INFINITI and OMD sought an additional layer of visibility and precision, especially around the quality of traffic entering their funnels. This led to a controlled Tapper trial across INFINITI's key performance campaigns.

The Challenge

Even with OMD's best-in-class platform implementation, several persistent issues were observed:

• Geo-inconsistent clicks that did not align with INFINITI's targeting strategy
• Signs of automated or non-human behaviour
• Aborted or low-intent interactions that never progressed through the funnel
• Spikes of invalid or low-quality traffic that only became visible when Tapper's blocking went live

Why This Happens (Even With OMD's Controls)

Omnicom had already implemented every safeguard available inside Google's platform, including strict geo-targeting, audience filters, exclusions, and automated rules. This is the maximum level of protection Google provides.

The gaps that remained were not operational mistakes — they were platform limitations. Addressing them required external, real-time protection technology.

Tapper's Solution

Tapper was deployed across INFINITI's paid campaigns to identify, classify, and block low-quality and invalid traffic in real time, without disrupting Omnicom's existing workflow or the day-to-day optimization routines.

Tapper provided INFINITI and Omnicom with:

• Continuous behavioural analysis of every click
• Automatic blocking of bot activity, low-intent visits, and geo-inconsistent traffic
• A clear view of quality gaps that were previously invisible inside the ad platforms
• Real-time reporting

Within days, Tapper uncovered a meaningful layer of traffic that was draining spend without contributing to conversions.

The Impact

Once Tapper automatically filtered this low-quality activity, INFINITI's campaigns became significantly more efficient:

• 11.4% lower CPA
• 14% increase in conversions
• 4.35% lower CPC

These improvements were achieved without changing budgets, landing pages, bidding strategies, or creative. The uplift came purely from removing hidden inefficiencies and ensuring that Omnicom's optimizations were applied to genuine, high-intent shoppers.

Client Feedback

Internal Value for Omnicom

Tapper strengthened Omnicom's ability to:

• Validate media quality with deeper signal analysis
• Show the incremental value of removing low-quality traffic beyond platform capabilities
• Present improved efficiency metrics directly aligned with INFINITI's KPIs
• Plan 2026 budgets with higher certainty and predictable CPA targets

Tapper's transparent reporting, combined with Omnicom's optimization expertise, created a unified view of paid-traffic quality that was previously unattainable.

Smarter Efficiency, Stronger Growth

By blocking traffic that never had the potential to convert, INFINITI turned fraud prevention into a performance driver. Tapper ensured that every dollar spent through Omnicom's campaigns reached real, high-intent automotive shoppers, lowering CPA, improving conversion rates, and unlocking sustainable growth across INFINITI's digital acquisition funnel.