WPP Media MENA boosts client campaign efficiency with Tapper Partnership

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Complete ad fraud protection

Every platform. Every fraud type. Every industry.

Complete fraud protection across every platform, channel, and vertical. Find exactly what you need to protect your ad spend below.
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Protecting:

Google

Meta

TikTok

Mobile

Display

Affiliate

Tapperapp.tapper.ai

Live

Google Ads
Meta Ads
TikTok Ads
Mobile

Total Clicks

56,912

IVT Rate

10.2%

Clicks Saved

5,806

Reallocated Spend

$12,430

Conversions

↑ +41%

Cost per Acquisition

↓ −22%

Ad Spend

Total spend

Apr 1

Apr 8

Apr 15

Apr 22

Apr 29

Trusted by leading brands worldwide

Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Cleveland Clinic
Public Group
Nissan
Boggi Milano
Kiko Milano
Hyundai
Chevrolet
Aape
Kiabi
Watsons
Maje Paris
Sandro
Ted Baker
ACE
Tawuniya
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop
Dominos
STC
Porsche
Almosafer
Infiniti
Marks & Spencer
LEGOLAND
du
Cleveland Clinic
Public Group
Nissan
Boggi Milano
Kiko Milano
Hyundai
Chevrolet
Aape
Kiabi
Watsons
Maje Paris
Sandro
Ted Baker
ACE
Tawuniya
Magrabi Retail Group
DKNY
SACO
TOEFL
Regit
Kama
Arabian Dyar
ITE Events
You.gr
Spitishop
How Tapper protects you

Real-time protection across every fraud type

Tapper connects to your ad accounts and scores every interaction in real time. Invalid clicks, fake leads, and bot traffic are excluded automatically, before they fire a conversion event, corrupt your data, or waste a single dollar.

Protects your budget

Blocks competitor clicks, click farms, and bot traffic before your daily spend is exhausted.

Keeps your data clean

Invalid conversions are excluded so your bidding algorithms learn from real buyers, not fraud.

Preserves your audiences

Fake interactions are removed from retargeting pools and lookalike seeds before they corrupt your targeting.

Works across all your channels

One integration covers Google, Meta, TikTok, programmatic, affiliate, and mobile from a single dashboard.

No fraud type gets through

Tapper detects and blocks every known form of invalid traffic, in real time, across every channel.

proxies

web crawlers

botnets

fake installs

competitors clicks

affiliate fraud

fraudsters

proxies

web crawlers

botnets

fake installs

competitors clicks

affiliate fraud

fraudsters

proxies

web crawlers

botnets

fake installs

competitors clicks

affiliate fraud

fraudsters

How it works

Powerful protection, zero effort

Real-time monitoring and blocking that goes beyond basic platform defenses. Get complete visibility and control over your ad traffic.
Plug into your ad platforms

Connect Tapper to your ad accounts in minutes. No changes to campaigns, bidding, or tracking required.

Fix the signal

Fake and low-intent clicks corrupt optimisation. Tapper cleans the signal so algorithms learn from users who actually convert.

Block what hurts performance

Fake users and junk traffic are automatically added to exclusion lists across all connected ad platforms without blocking real users.

Lower CPA. Higher CVR.

Removing wasted clicks typically drives 15–25% lower CPA and stronger conversion rates as spend refocuses on real demand.

See where waste lives

Pinpoint invalid traffic by keyword, placement, geography, device, and campaign, and understand what's dragging down CPA and CVR.

Prove lift vs baseline

Compare CPA and conversion rate before and after Tapper, so performance gains are measurable, not anecdotal.

Don't settle for ordinary protection

FeatureTapperDefault Protection
Real-time blocking
Under 3 seconds
24 hours
Click threshold limitations
Customizable
Fixed
Visitors Analytics
Cyber security tests
Limited
VPN filtering
Opt-in filtering
Basic
Industry-based data
Auto IP & User Exclusions
Adaptive Bid Shield™
Clean Signal Guard
Advanced IP Range Exclusion

Browse by fraud type

Not sure which platform to start with? Browse by the type of fraud you want to stop.

Competitor clicks

Rivals exhausting your daily budget before real customers can click your ads.

See all platforms

Browse by campaign type

Different campaign types attract different fraud patterns. Find yours below.

Browse by industry

Ad fraud hits different industries differently. Find your vertical below.

Choose your platform

Each platform has its own breed of fraud. Tapper is purpose-built to detect and block them all.

One platform. Every channel. Instant protection.

Most fraud protection tools cover one channel. Tapper covers your entire ad mix: Google, Meta, TikTok, programmatic, affiliate, and mobile in a single dashboard. One integration. Complete visibility.

Talk to the Team

Fraud blocked instantly

Invalid traffic blocked in under 3 seconds, before it touches your budget.

SOC 2 Type II Certified

Enterprise-grade security and data handling you can present to your CISO.

No false positives

Below 0.1% false positive rate. Real customers are never blocked.

GDPR & CCPA Compliant

Built for global compliance from day one. No privacy trade-offs.

One dashboard

All platforms and fraud types visible in a single, unified reporting view.

Fast integration

Most clients are live in under 30 minutes. No engineering required.

Success stories

Trusted by industry leaders

See how companies are protecting their ad budgets and improving ROI with Tapper.

Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.

Joseph Elbcherrawy

Joseph Elbcherrawy

Client Leadership Director, Mindshare, a WPP Media Brand

Mindshare, a WPP Media Brand

We uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.

David Barnes

David Barnes

Data & Technology Lead, Omnicom Group

Omnicom Group

Tapper identified and filtered traffic that was weakening campaign performance. That led to a 25.4% improvement in conversion rate and an 11.1% drop in CPL within two weeks.

Ahmed Murtadha

Ahmed Murtadha

Associate Director, PHD

PHD

With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.

Dimitris Bakas

Dimitris Bakas

Senior Performance Marketing, Public Group

Public Group

We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.

Stuart Parkin

Stuart Parkin

Director of Operations, Regit

Regit

Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.

Reno Mindemann

Reno Mindemann

Head of Growth, Kama Capital

Kama Capital

We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.

Nurkan Kirkan

Nurkan Kirkan

GTM Consultant / Paid Growth, Disrupt.com

Disrupt.com

Trusted by leading brands worldwide

Infiniti
Dominos
TOEFL
STC
Public Group
Almosafer
Porsche

Stop paying for traffic that was never real

Book a demo and we will show you exactly what Tapper would block on your account, before you commit to anything.

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