Stop fake installs on every platform
Simulated app downloads that generate CPI costs without any real users. Select your ad platform below to see exactly how Tapper detects and blocks it.
Trusted by leading brands worldwide
Why fake installs costs advertisers so much
The damage goes beyond wasted clicks. Fake installs corrupts your bidding data, distorts your audiences, and erodes the performance of every campaign it touches.
Fake installs are fraudulent mobile app downloads generated by bots or device farms designed to claim cost-per-install payouts without delivering any real users. Fraud networks operate thousands of devices — physical or emulated — that download apps, open them briefly, and trigger attribution events that fool mobile measurement platforms into crediting the install to a legitimate ad source.
The downstream impact extends well beyond the wasted CPI payout. When fake users are attributed to real campaigns, they corrupt day-1, day-7, and day-30 retention metrics. This causes UA teams to incorrectly evaluate which creative, channel, or audience is performing — leading to budget misallocation that compounds over time and undermines the entire user acquisition strategy.
Fake installs by the numbers
Data from Tapper's platform analysis and published industry research.
28%
Of mobile app installs globally are estimated to be fraudulent
$84B
Global ad fraud cost, mobile install fraud a significant share
3.1x
ROAS improvement after removing fake installs from attribution
0.1%
False positive rate — real user installs are never blocked
How Tapper detects and blocks fake installs
Real-time detection and blocking across all your ad platforms, with no engineering required.
01
Analyze install signals at attribution time
Tapper examines device fingerprints, install timing patterns, and post-install behavior at the moment of attribution to identify installs that do not match real user characteristics.
02
Flag fake installs before payouts trigger
Fraudulent installs are identified and flagged before cost-per-install charges are credited, preventing budget from being paid out for users who will never engage with your app.
03
Protect your retention and LTV data
Removing fake installs from your attribution keeps your day-7 retention, in-app event, and LTV data clean, so your UA optimization decisions are based on real user behavior.
Choose your platform
Each platform has its own variation of fake installs. Tapper handles all of them.
Trusted by industry leaders
See how companies are protecting their ad budgets and improving ROI with Tapper.
“Tapper played a key role in improving the efficiency of Du's performance marketing activity by addressing traffic quality issues within campaigns. Following implementation, Du achieved a 13% reduction in CPA and an 8.6% increase in order rate, demonstrating a clear improvement in conversion quality and overall campaign effectiveness.”
Joseph Elbcherrawy
Client Leadership Director, Mindshare, a WPP Media Brand
“During our Tapper trial for INFINITI, we uncovered low-quality traffic that wasn't visible inside the platforms. Removing it delivered a 14% uplift in conversions and an 11.4% reduction in CPA - a meaningful efficiency gain for INFINITI's 2026 growth plans.”
David Barnes
Data & Technology Lead, Omnicom Group
“With Tapper's protection we were able to identify and block invalid clicks in real time. The impact was immediate as our cost per acquisition dropped by 30% and ROAS improved significantly. More importantly, Tapper gives us the confidence that our campaigns are reaching genuine customers, which makes it truly invaluable.”
Dimitris Bakas
Senior Performance Marketing, Public Group
“We started using Tapper to get better visibility on where our clicks were coming from, and ended up cutting wasted spend by over 12%. The performance uplift was clear, and for the first time, we could trust the numbers we were seeing. It's a total game-changer for campaign integrity.”
Stuart Parkin
Director of Operations, Regit
“Tapper's blocking technology purifies our paid media traffic which roughly equates to a 36x return against its subscription costs. It's certainly one of the easiest-to-implement tools in our entire marketing stack.”
Reno Mindemann
Head of Growth, Kama Capital
“We've been using Tapper for over a year now, and it has become a core part of how we run paid media. Invalid traffic was always something we knew existed but couldn't really act on. Tapper changed that. We're now saving up to $50K per year, and on PureSquare specifically, we saw around a 20% decrease in CPA. Based on these results, we decided to roll it out across other ventures under Disrupt as well.”
Nurkan Kirkan
GTM Consultant / Paid Growth, Disrupt.com
Trusted by leading brands worldwide
Stop paying for traffic that was never real
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